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Social Media Strategist
2 weeks ago
Duties and Responsibilities
- Run competitive analysis and understand what differentiates us from our competition. Understand the competitive landscape and strategies being implemented. Capitalize by translating that data and information to our customers and potential customers.
- Plan, design, develop and implement creative and engaging strategies, leveraging our digital ecosystem, to increase our social community reach.
- Work with internal creative team to create engaging ads that align with the brand's image and current sales offerings, and own the social ad KPI's.
- Grow the company's social following and increase brand awareness through the managing and growing of brand affiliates and influencers.
- Administer all company social media accounts with current and focused content.
- Manage, design/create as needed and publish high-quality content.
- Be willing to write and promote a blog for each product video the creative team creates.
- Work closely with the rest of the marketing department and product development to assist, from a social media perspective, in the go-to-market strategies for new products.
- Learn our products, training provided. Understand how they work, their limitations, applications, and solutions for issues that may arise.
- Answer social media customer queries with confidence.
- Additional responsibilities assigned as needed.
Skills and Qualifications
- College degree in a related field a plus
- Successful track record using social media to support brand awareness and sales
- Experience leveraging digital ecosystems to attain specific goals
- 1-2 years experience with Social Media Management and Affiliate platforms required
- 1-2 years SEO a plus
- Copywriting/blogging experience required
- Design experience using Adobe programs or Canva required
- WordPress skills a plus
- Team player, well organized and excellent follow through skills
- Strong work ethic, self-motivated and detail oriented
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