Social Media Manager
4 weeks ago
The Social Media Manager will be responsible for developing and implementing social media strategies to enhance our brand presence and drive engagement across various platforms. This role requires a creative thinker with excellent communication skills and a deep understanding of social media trends and best practices. The ideal candidate will have a proven track record of managing successful social media campaigns and a passion for staying up-to-date with the latest industry developments. As a Social Media Manager, you will collaborate closely with cross-functional teams to align social media efforts with overall marketing objectives and contribute to the growth and success of our AbleNet brand.
POSITION RESPONSIBILITIES:
- Develop social media content for all social platforms in alignment with target audiences.
- Work with leadership to define social media KPIs and uses them to measure success.
- Monitor AbleNet social conversations to find engagement opportunities and manage complaints or off-label references.
- Assess topics and trends from social media influencers, key opinion leaders (KOLs), target market groups, and competitors to suggest enhancements.
- Analyze social media organic and paid data on a regular basis and develop reports with recommendations to share with internal stakeholders.
- Recommend strategy and tactic shifts to leverage new opportunities due to algorithm changes or trend shifts.
- Collaborate with the marketing team to plan and schedule social media posts and ads.
- Utilize social listening tools and capabilities to uncover relevant topics and keep a pulse on the social media environment around specific topics and products.
- Collaborate with cross-functional colleagues to ensure social media programs align with broader brand and social media requirements.
- Experience managing a social media community in a highly regulated industry such as healthcare, medical devices, biotech, or similar.
- Previously worked with a variety of social platforms, including best practices for content development and distribution in each venue (Facebook and LinkedIn key).
- Ability to leverage social management and listening tools, such as Khoros, Sprout Social, Talkwalker, Sprinklr, or similar tools.
- Experience operating within a branded environment and complying with brand standards.
- Ability to develop, execute, and measure social media strategies.
POSITION REQUIREMENTS:
Education & Experience
- Bachelors degree in Communications, Journalism, Marketing, or another relevant field.
- 5+ years of professional experience
Physical, Time, Presence & Other Requirements
Physical:
Standard Office Environment: Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.
Time:
Full-Time, Exempt employees work an average of 40 hours per week. Additional hours may be required as necessary.
Presence:
Flexible: This role can be performed in a fully onsite, fully remote, or hybrid capacity.
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