Social Media Manager

3 weeks ago


St Paul, United States Able Net Full time

POSITION SUMMARY:

The Social Media Manager will be responsible for developing and implementing social media strategies to enhance our brand presence and drive engagement across various platforms. This role requires a creative thinker with excellent communication skills and a deep understanding of social media trends and best practices. The ideal candidate will have a proven track record of managing successful social media campaigns and a passion for staying up-to-date with the latest industry developments. As a Social Media Manager, you will collaborate closely with cross-functional teams to align social media efforts with overall marketing objectives and contribute to the growth and success of our AbleNet brand.

POSITION RESPONSIBILITIES: Develop social media content for all social platforms in alignment with target audiences. Work with leadership to define social media KPIs and uses them to measure success. Monitor AbleNet social conversations to find engagement opportunities and manage complaints or off-label references. Assess topics and trends from social media influencers, key opinion leaders (KOLs), target market groups, and competitors to suggest enhancements. Analyze social media organic and paid data on a regular basis and develop reports with recommendations to share with internal stakeholders. Recommend strategy and tactic shifts to leverage new opportunities due to algorithm changes or trend shifts. Collaborate with the marketing team to plan and schedule social media posts and ads. Utilize social listening tools and capabilities to uncover relevant topics and keep a pulse on the social media environment around specific topics and products. Collaborate with cross-functional colleagues to ensure social media programs align with broader brand and social media requirements. CORE COMPETENCIES, SKILLS & ABILITIES:

Experience managing a social media community in a highly regulated industry such as healthcare, medical devices, biotech, or similar. Previously worked with a variety of social platforms, including best practices for content development and distribution in each venue (Facebook and LinkedIn key). Ability to leverage social management and listening tools, such as Khoros, Sprout Social, Talkwalker, Sprinklr, or similar tools. Experience operating within a branded environment and complying with brand standards. Ability to develop, execute, and measure social media strategies.

POSITION REQUIREMENTS:

Education & Experience

Bachelors degree in Communications, Journalism, Marketing, or another relevant field. 5+ years of professional experience

Physical, Time, Presence & Other Requirements

Physical:

Standard Office Environment: Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards.

Time:

Full-Time, Exempt employees work an average of 40 hours per week. Additional hours may be required as necessary.

Presence:

Flexible: This role can be performed in a fully onsite, fully remote, or hybrid capacity. #J-18808-Ljbffr


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