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Sr. Manager, Marketing

2 months ago

Austin, United States Live Nation Entertainment Full time

Job Summary:

Title: Senior Manager, Marketing

Reports to: Senior Director, Marketing - Festivals & GA

Position Type: Full Time - Exempt

The Team:

We’re fans who help fans everywhere get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time.

Ticketmaster’s Client Marketing team leverages the largest database of live event fans in the world to deliver outstanding performance and return for clients through proprietary marketing products and services. We support clients of Universe and Front Gate Tickets, portfolio companies within Ticketmaster, in their efforts to attract fans to some of the biggest festivals and attractions in North America.

The Role:

The Sr. Marketing Manager is responsible for providing exceptional marketing and media account management support for Ticketmaster’s key clients across the Festivals & Attractions verticals. Additional responsibilities include offering strategic guidance and recommendations across all offered solutions with an emphasis on complex paid media plans, coordinating the execution of marketing campaigns and supporting revenue growth targets.

The ideal candidate excels at building deep relationships while effectively managing both client expectations and internal teams supporting client deliverables. The successful incumbent will marry knowledge of the client’s business objectives with a deep understanding of Ticketmaster’s products and services while also ensuring flawless execution of the client’s campaigns.

Key requirements include: a proven track record of success in an account management role serving top tier clients, the ability to manage many complex projects across multiple clients simultaneously, and a deep understanding of digital marketing channels and strategies including programmatic display, paid social and search.

Responsibilities:

Quarterback flawless execution of complex digital marketing campaigns, providing strategic optimization insights, and consultation for clients Expertly present and position our marketing valuation to prospects in effort to secure new business and achieve overall company revenue goals Ensure retention of performance media spend within your client portfolio Manage departmental growth initiatives to optimize team efficiencies and our suite of marketing offerings Own and spearhead a portion of team OKR’s to support growth targets Build fan segments using CRM tools and deploy targeted email marketing campaigns for client portfolio Maintain marketing assets on B2C sites using content management tools Serve as a primary resource for fielding Google Analytics and marketing tag inquiries Serve as the internal “expert” on your clients: understand their business challenges/opportunities, how to navigate their organizations and what solutions we can offer Maintain campaign costs and oversee invoicing for applicable clients Understand and leverage knowledge of ticketing data & ticketing software infrastructure Translate data into insights and action by diving into campaign performance data; identify performance trends, optimize campaigns to achieve results, and provide recommendations for upsell opportunities Provide excellent communication to clients and internal stakeholders, ensuring nothing falls through the cracks Establish and maintain strong relationships with internal teams and peers Guide clients in effective usage of Ticketmaster products and services, including reporting and segmentation applications Assist with copywriting, image re-sizes and similar tasks related to marketing campaigns across various channels Stand out as a leader among peers Stay current on live entertainment and marketing industry knowledge Ownership of various team growth projects as assigned by Sr. Director of Marketing

Knowledge, Skills and Abilities:

BA/BS in Marketing or closely related field preferred 10+ years’ experience with client account management within a digital marketing agency or industry Exceptional ability to lead client marketing calls that effectively delivers our business impact, value, and suite of offerings Proven understanding of digital media platforms and businesses, with expertise in paid social, search, and programmatic display Ability to effectively interact with clients and colleagues across the executive, mid-manager, and individual contributor operations roles in a professional, service-oriented, and inclusive manner Experience with targeted email campaigns and audience segmenting within ESP & CRM tools Experience in complex media planning and buying required In-depth understanding of marketing tags and tracking Strong quantitative skills, including analytical abilities Exceptional organizational skills and ability to manage multiple strategic projects, tasks, and key client accounts Proactive and creative problem-solver Strong written and verbal communication and comprehension skills, and the ability to adjust styles to different audiences Ability to work effectively under pressure and tight deadlines Ability to occasionally work flexible hours, including evenings and weekends Demonstrate an understanding and passion for the entertainment industry Passionate about emerging technology and advertising solutions Very strong competence in Microsoft Office products— particularly Excel and PowerPoint Experience within Google Analytics and Google Tag Manager Basic knowledge of HTML preferred

BENEFITS & PERKS:

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets WEALTH: 401(k) program with company match, Stock Program Reimbursement FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY:

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. Front Gate Tickets strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Front Gate Tickets will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Front Gate Tickets also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Front Gate Tickets will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES:

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Front Gate Tickets recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Front Gate Tickets may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. #J-18808-Ljbffr