Director, Brand Strategy

2 weeks ago

Trenton, United States Fingerpaint Group Full time

Reset your expectations of a health and wellness agency.Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring as both a professional and an individual.With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate. Objectives of This Role: We’re looking for a big-idea, original-thinker brand strategist who can encourage clients (and internal account and creative teams) to improve strategic outputs, question assumptions, and reshape assignments into category-challenging propositions to create unique brand experiences. We’re seeking someone who can act as a catalyst to move brands forward and devise innovative ways to engage customers. In this position you will lead and contribute to new business and ongoing strategic client engagements, developing a deep understanding of the client’s business environment, competitive landscape, brand goals, vision, and strategy. You will regularly lead the charge to identify compelling insights, customer needs, and market opportunities that create a competitive advantage and help drive business for our clients. Duties and Responsibilities: Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities A strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage The ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions Create dynamic and compelling presentations that deliver new thinking, bring audiences along for your ride, and create “yes, and” moments Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc) Follow trends and innovations to impact integrated communication strategies (eg, media, digital, research, etc) in relation to category, customer, competitor, and brand health dynamics Partner with other strategic disciplines on projects or assignments as appropriate Take on increasing levels of responsibility as it relates to business development Collaborate with clients/team in research design and stimuli development, participate in ongoing research, and provide strategic point of view via reporting Lead/direct secondary research/audits to gather insights and inform strategy in relation to category, customer, competitor, and brand health dynamics Responsible for managing and developing team members Lead annual brand planning efforts for assigned client(s)—proactively work to expand agency role, presence, and contribution as key partner Lead development/presentation of strategy deliverables, including brand platform, positioning, manifestos, and team briefings Identify opportunities to expand the strategic remit and develop/sell in additional strategy deliverables and workshops Act as brand steward, representing the customer and brand’s voice in all engagements Lead team ideation sessions and lead the development, moderation, and reporting of strategy workshops Lead pitch activities, including presentation and team collaboration Know-how

Entrepreneurial “can do” attitude and a relentless passion for collaboration and innovation Demonstrated expertise for uncovering insights and leveraging them to achieve marketing objectives The ability to translate clients’ goals and objectives into actionable and measurable marketing recommendations Knowledge of marketing/advertising mix (interactive, sales support, traditional, broadcast, experiential, events, etc) Job Requirements:

Bachelor’s degree required. Graduate degree preferred in behavioral sciences, business marketing, and/or advertising Must have 7+ years of brand strategy experience, delivering custom marketing solutions within a digital marketing, consulting, and/or advertising agency environment Experience in the pharmaceutical and/or medical/healthcare industry is a plus Don’t meet every single requirement? That’s okay Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles Our team of qualified recruiters can match you with the right opportunity.Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

#J-18808-Ljbffr

  • Global Brand Associate Director

    5 days ago

    Trenton, United States Daiichi Sankyo Full time

    Join a Legacy of Innovation 110 Years and Counting! Daiichi Sankyo Group is dedicated to the creation and supply of innovative pharmaceutical therapies to improve standards of care and address diversified, unmet medical needs of people globally by leveraging our world-class science and technology. With more than 120 years of scientific expertise and a...

  • Director Digital Strategy

    1 week ago

    Trenton, United States Bayer (Schweiz) AG Full time

    At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Director, Brand

    4 days ago

    Trenton, United States TerraCycle Full time

    Director, Brand & Retail Marketing - Loop Marketing Description **Job Title:** Director, Brand & Retail Marketing - Loop **Level:** Senior **Position Type:** Full Time **Job Location**: Trenton, NJ **Reports to:** VP, Marketing and Platforms **TerraCycle Overview** TerraCycles mission is to Eliminate the idea of Waste. Headquartered in Trenton, N.J. and...

  • Director, Brand

    4 weeks ago

    Trenton, United States TerraCycle Full time

    Director, Brand & Retail Marketing - Loop Marketing Description **Job Title:** Director, Brand & Retail Marketing - Loop **Level:** Senior **Position Type:** Full Time **Job Location**: Trenton, NJ **Reports to:** VP, Marketing and Platforms **TerraCycle Overview** TerraCycles mission is to Eliminate the idea of Waste. Headquartered in Trenton, N.J. and...

  • Brand Partnerships Director

    5 days ago

    Trenton, United States Overwolf Ltd Full time

    Description This role is open to candidates eligible to work across the Eastern US time zone. We're looking for a valiant Brand Partnerships Director to join our team and lead the charge in revolutionizing gaming through groundbreaking advertising solutions. As our Brand Partnerships Director, you will be the driving force behind establishing and managing...

  • Associate Director, Medical Strategy

    4 weeks ago

    Trenton, United States OPEN Health Group Full time

    Associate Director, Medical Strategy Reports to SVP, Medical Strategy Job Summary The Associate Director, Medical Strategy is responsible for providing strategic medical and tactical direction to support all of OPEN Health’s Scientific Communications teams in (1) the development of strategic medical plans and multi-stakeholder scientific communication...

  • Senior Director, Marketing

    4 weeks ago

    Trenton, United States Harnham Full time

    TITLE: SENIOR DIRECTOR, MARKETING COMPENSATION: $200k TO $265k Base plus bonus and equity LOCATION: Skillman/Summit, New Jersey Hybrid- You must be available to come into office at least 2x per week THE COMPANY: You will join a global company that focuses on developing and marketing consumer health and hygiene products. You will work with a portfolio that is...

  • Senior Director Global Marketing

    3 weeks ago

    Trenton, United States Harnham Full time

    TITLE: SENIOR DIRECTOR GLOBAL MARKETING COMPENSATION: $200k TO $265k Base plus bonus and equity LOCATION: Skillman/Summit, New Jersey Hybrid- You must be available to come into office at least 2x per week THE COMPANY: You will join a global company that focuses on developing and marketing consumer health and hygiene products. You will work with a portfolio...

  • Associate Brand Manager

    2 weeks ago

    Trenton, United States Land O' Frost Full time

    BRAND MANAGEMENT • Consumption and Shipment analysis/scorecards for all assigned products with key insights, indicated actions, and identified risks and opportunities. Collaborating with sales, trade, demand planning, and category management. • Own monthly, quarterly, and year end business review analysis. • Support analytics and insight needs, as...

  • Senior Director, Marketing

    4 days ago

    Trenton, United States Cosette Pharmaceuticals Inc. Full time

    Cosette Pharmaceuticals, Inc. is a US-based, fully integrated pharmaceutical company with capabilities in product development, manufacturing, and commercial operations. Cosette has a fast-growing portfolio of branded pharmaceuticals consisting of products in the cardiology, women's health, and migraine markets. Cosette has a long history in quality...

  • Director of Procurement

    7 days ago

    Trenton, United States DSJ Global Full time

    Procurement Director Morris County, NJ A multinational food and beverage company is looking for a Procurement Director for Processes and Systems to come in and make an impact on the evolution of the Global Procurement team. This role will create solutions for the source to contract process through innovative uses of processes, software, and systems. This...

  • Senior Manager, Marketing Planning And Strategy

    2 weeks ago

    Trenton, United States Walmart Full time

    Position Summary... What you'll do... Walmart has a vision of putting Walmart into culture and culture into Walmart, bringing together online and offline experiences, marketing, corporate affairs, omnichannel merchandising, research and more — to have impact and drive brand relevancy – and get customers to reconsider the Walmart they think they know. The...

  • Associate Director, New Product Launch

    5 days ago

    Trenton, United States EPM Scientific Full time

    Title: Associate Director New Product Launch / Strategy Location: New Jersey - 3x on site per week Company: Small / Mid-Size Pharma Responsibilities: In this role, you will be responsible in creating and developing market strategies for new products within the portfolio. Working cross-functionally with Sales, Portfolio, Supply Chain, and other teams you will...

  • Brand Awareness Manager

    6 days ago

    Trenton, United States Balchem Full time

    Brand Awareness Manager - Careers at Balchem Careers Opportunities At Balchem Share with friends or Subscribe! If you are passionate about delivering excellence, and think you are a great fit with our organization, we'd love to hear from you. To apply for any of our openings, click on the desired position and complete your application online. For any jobs...

  • Creative Services Director

    2 days ago

    Trenton, United States Vaco Full time

    Creative Services Director Hybrid / Direct HIre NO C2C OR THIRD PARTIES**** Overview: Seeking a Creative Services Director to lead our design team and freelancers in creating marketing solutions. Responsibilities include brand development, creative strategy, team management, collaboration, art direction, project execution, budgeting, trend monitoring, and...

  • Creative Services Director

    2 days ago

    Trenton, United States Vaco Full time

    Creative Services Director Hybrid / Direct HIre NO C2C OR THIRD PARTIES**** Overview: Seeking a Creative Services Director to lead our design team and freelancers in creating marketing solutions. Responsibilities include brand development, creative strategy, team management, collaboration, art direction, project execution, budgeting, trend monitoring, and...

  • Marketing Director

    7 days ago

    Trenton, United States Biocodex Full time

    Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world’s first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923. Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex...

  • Senior Director of Marketing and Communications

    2 weeks ago

    Trenton, United States Foundation Academies Full time

    Summary The Marketing and Communications Director at Foundation Academies leads Marketing strategy, internal and external communication strategies, fostering the organization's brand. Responsibilities include planning campaigns, supervising creative staff, analyzing engagement data, and ensuring alignment with organizational goals. This role oversees...

  • Director of Development

    7 days ago

    Trenton, United States Women In Development of Mercer County Full time

    HABcore, an organization that has been dedicated to supporting the homeless for 35 years, is looking for an experienced Director of Development to join our staff and work with our Director of Events and Engagement and Director of Grants. HABcore has been rapidly growing to meet the need for affordable housing and services for the homeless and is looking to...

  • CMDS Is Looking for a Director of Digital Marketing

    4 weeks ago

    Trenton, United States CMDS Full time

    How Alternative Investment Companies Attract More Financial Advisors for Their Funds CMDS Is Looking for a Director of Digital Marketing If you’re looking for a fun, creative, and challenging career, we’re looking for you. (note: This full time on-site position will only be awarded to the most qualified candidate with marketing agency experience or...