Senior Director of Marketing and Communications

4 weeks ago


Trenton, United States Foundation Academies Full time

Summary

The Marketing and Communications Director at Foundation Academies leads Marketing strategy, internal and external communication strategies, fostering the organization's brand. Responsibilities include planning campaigns, supervising creative staff, analyzing engagement data, and ensuring alignment with organizational goals. This role oversees branding across social media, the website, and leadership communications, crafting impactful messaging. Additionally, the Director serves as a subject matter expert and consultant for high-profile campaigns. Key qualifications include exceptional writing and communication skills, attention to detail, and the ability to gather input from stakeholders and adapt swiftly.

Responsible: (Tasks you are responsible for. Tasks are subject to change)

Advising and Executing

Network Strategy

Collaborating with and advising the Executive Team to ensure strategic alignment

CEO: align marketing and communication strategies with the overall vision and goals of the organization, and provide regular updates on marketing and communication initiatives.

CAOr: collaborate on initiatives related to student recruitment, retention, and academic success, ensuring that marketing and communication efforts support academic objectives and initiatives.

COFO: align messaging and branding, develop integrated strategies, and coordinate communication efforts with fundraising initiatives

to maximize donor engagement, drive fundraising success, and advance the school's mission and objectives.

CTOr: Collaborate on employer branding and recruitment marketing efforts to attract and retain high-quality staff and faculty, and support internal communication initiatives related to staff engagement and morale.

Build Foundation Academies’ brand communication strategies across major external channels of social, website, email and other emerging avenues.

Build and own org-wide communications calendar along with processes for its ongoing communication, updating and sourcing.

Partner with functional partners to support and align communication strategy and build campaigns to amplify across channels.

Serve as consultant for major communication initiatives for leadership and network partners like the Friends of Foundation Academies, Inc. and the NJ Public Charter Schools Association

Develop and implement strategies to foster meaningful connections with the local community, including organizing events, partnerships, and outreach activities.

Content Creation

Write and build branded content for a myriad of communications across Foundation Academies’ prioritized work, core channels and specific mediums including anything from presentations and ads to emails and newsletters.

Serve as content creator and support for select executive team communications and network addresses.

Lead all aspects of content quality and provide thought leadership and supervision to leaders as well as third-party vendors to build effective brand storytelling and communications.

If applicable, manage third-party vendors. Work closely with contract graphic designers to execute projects across print and digital media that reflect the FA brand.

Work with third-party vendors as appropriate to manage materials and print orders.

Manage video production and photo inventory. Create and collaborate on videos that communicate powerfully and succinctly about Foundation Academies to various audiences.

Take photos at events as needed and hire photographers on a project basis.

Manage on-campus photo shoots. Curate a photo library and select photographs for marketing purposes. Experience using editing software (Photoshop, etc.) is a plus.

Core Channel Oversight

Social Media

Lead all aspects of Foundation Academies social media including brand content planning, growth strategy and the ongoing integration of meaningful network information.

Analyze social media analytics to track reach, impressions, and audience demographics.

Build standard methodologies, processes, and guidelines that improve our network’s ability to deliver content and engage.

Website

Guide website platform to communicate optimally and ensure content and user experience are fresh, engaging, and accurate for network, regional and schools.

Establish improvement and capability enhancement plan to continuously adapt to changing partner needs.

External & Internal Emails

Lead the planning and execution of major email workstreams (i.e. newsletters) for our external and internal network audiences, including but not limited to students, families, staff, external candidates, Alumni, and Friends of Foundation

Lead all aspects of email content strategy and content calendar.

Ensure the email platform is handled and organized so partners can easily use, build and handle assets.

Accountable:

(What you are accountable for does not change, You are the decider on pivots within the system to meet the following goals)

Brand Awareness, Engagement and Reputation:

Increase in brand visibility across key channels (social media, website, email) by 50%.

Improvement in engagement metrics, such as likes, shares, comments, and click-through rates on content 30%

Communication Effectiveness:

Evaluation of communication campaigns based on predefined objectives and KPIs.

Perform Other Responsibilities

Do whatever else is necessary or requested to prepare our students for college and to instill in them our core values of caring, respect, responsibility, and honesty.

Certification

Not Applicable

Qualifications

BA in Communications, Marketing, Journalism or other relevant field required

4+ years prior work experience in communications, branding or marketing.

Exceptional writing skills: Ability to use and define a brand voice, ability to tell human-interest and create engaging content, excellent editing and proofreading abilities.

Knowledge of social media platforms (Facebook, Instagram, Twitter, etc.) and how each can be used to engage audiences.

Ability to formulate strategy as well as pivot to execution and day-to-day operation.

Ability to independently prioritize shifting workloads in a dynamic, constantly evolving environment.

Excellent interpersonal and customer service skills.

Strong written and verbal communication skills.

Strong time management and attention to detail skills.

Strong organization and process skills.

Pass the required criminal history background check and provide proof of U.S. citizenship or legal resident alien status.

Preferred

Deep knowledge of Trenton and prior experience working in a fast-paced school setting preferred

Can perform all tasks independently of Direct Supervisor

Experience with website management and CMS platforms or tools.

Experience with email platforms or tools.

Experience with social media aggregator or monitoring software.

Experience with Adobe Creative Suite.

Experience with Salesforce

#J-18808-Ljbffr



  • Trenton, United States Harnham Full time

    TITLE: SENIOR DIRECTOR, MARKETING COMPENSATION: $200k TO $265k Base plus bonus and equity LOCATION: Skillman/Summit, New Jersey Hybrid- You must be available to come into office at least 2x per week THE COMPANY: You will join a global company that focuses on developing and marketing consumer health and hygiene products. You will work with a portfolio that is...


  • Trenton, United States Cosette Pharmaceuticals Inc. Full time

    Cosette Pharmaceuticals, Inc. is a US-based, fully integrated pharmaceutical company with capabilities in product development, manufacturing, and commercial operations. Cosette has a fast-growing portfolio of branded pharmaceuticals consisting of products in the cardiology, women's health, and migraine markets. Cosette has a long history in quality...


  • Trenton, United States Harnham Full time

    TITLE: SENIOR DIRECTOR GLOBAL MARKETING COMPENSATION: $200k TO $265k Base plus bonus and equity LOCATION: Skillman/Summit, New Jersey Hybrid- You must be available to come into office at least 2x per week THE COMPANY: You will join a global company that focuses on developing and marketing consumer health and hygiene products. You will work with a portfolio...


  • Trenton, United States Crum and Forster Full time

    Director, Public Relations & Communications Job Locations US-NJ-MORRISTOWN | US-NJ-Remote Job ID 2024-3692 Category Marketing Type Regular Division A&H Crum & Forster Company Overview Crum & Forster (C&F) , with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines insurance...


  • Trenton, United States Crum and Forster Full time

    Director, Public Relations & Communications Job Locations US-NJ-MORRISTOWN | US-NJ-Remote Job ID 2024-3692 Category Marketing Type Regular Division A&H Crum & Forster Company Overview Crum & Forster (C&F) , with a proud history dating to 1822, provides specialty and standard commercial lines insurance products through our admitted and surplus lines insurance...


  • Trenton, United States Foundation Academies Full time

    Job DescriptionJob DescriptionSummaryThe Marketing and Communications Director at Foundation Academies leads Marketing strategy, internal and external communication strategies, fostering the organization's brand. Responsibilities include planning campaigns, supervising creative staff, analyzing engagement data, and ensuring alignment with organizational...


  • Trenton, United States 12639 GSK Consumer Healthcare Singapore Pte. Ltd. Full time

    Senior Director Marketing, Digestive Health page is loaded Senior Director Marketing, Digestive Health Apply locations USA - New Jersey - Warren time type Full time posted on Posted 3 Days Ago job requisition id 521918 TBC Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/ At Haleon we embrace our diverse workforce by...

  • Account Director

    1 month ago


    Trenton, United States Cactus Communications Full time

    Please note: This will be a remote opportunity and we are specifically interested in individuals residing in the East Coast time zone with a background in medical communications agency work. If you bring relevant experience to the table, we encourage you to apply and become a valuable part of our growing team! The role of an Account Director is to act as a...


  • Trenton, United States TG Therapeutics Inc Full time

    JOIN US Open Position Title: Associate Director/Director of Marketing If you are interested in the below position, please send your resume to careers@tgtxinc.com and REFERENCE THE POSITION TITLE within the subject line. Organizational Overview TG Therapeutics is a fully integrated, commercial stage, biopharmaceutical company focused on the acquisition,...


  • Trenton, United States TG Therapeutics Inc Full time

    JOIN US Open Position Title: Associate Director/Director of Marketing If you are interested in the below position, please send your resume to careers@tgtxinc.com and REFERENCE THE POSITION TITLE within the subject line. Organizational Overview TG Therapeutics is a fully integrated, commercial stage, biopharmaceutical company focused on the acquisition,...

  • Hospital Liaison

    1 month ago


    Trenton, United States Riverside Health and Rehabilitation Center Full time

    Riverside Health and Rehabilitation Center is currently interviewing for a Hospital Liaison / Marketing Director. We are seeking an individual with previous SNF sales and marketing experience. Job Duties and Responsibilities: Promoting the facility throughout the area community Knowledge of long-term care admission requirements Work with the regional,...

  • Hospital Liaison

    5 days ago


    Trenton, United States Riverside Health and Rehabilitation Center Full time

    Riverside Health and Rehabilitation Center is currently interviewing for a Hospital Liaison / Marketing Director. We are seeking an individual with previous SNF sales and marketing experience. Job Duties and Responsibilities: Promoting the facility throughout the area community Knowledge of long-term care admission requirements Work with the regional,...

  • Hospital Liaison

    2 weeks ago


    Trenton, United States Riverside Health and Rehabilitation Center Full time

    Riverside Health and Rehabilitation Center is currently interviewing for a Hospital Liaison / Marketing Director. We are seeking an individual with previous SNF sales and marketing experience. Job Duties and Responsibilities: Promoting the facility throughout the area community Knowledge of long-term care admission requirements Work with the regional,...

  • Director of Marketing

    3 weeks ago


    Trenton, United States Edgewood Properties Full time

    Since its founding in 1992, Edgewood Properties has established itself as a leading real estate development and property management company. With corporate headquarters in New Jersey, the company is on a course of growth leading to activities across the nation. Given ongoing construction and development plans, our current apartment portfolio of 5,000 plus...

  • Marketing Director

    3 weeks ago


    Trenton, United States Biocodex Full time

    Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world’s first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923. Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex...

  • Marketing Director

    2 weeks ago


    Trenton, United States Biocodex Full time

    Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world’s first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923. Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex...


  • Trenton, United States PharmaOne Search LLC Full time

    Biopharmaceutical company seeking a Senior Director, Marketing in Rare Disease. Company objective is to provide patients with therapeutic relief in serious diseases with high unmet medical need. We focus on clinical-stage programs based on molecules with a history of clinical use (well-established safety and tolerability) and either initial human activity or...


  • Trenton, United States PharmaOne Search LLC Full time

    Biopharmaceutical company seeking a Senior Director, Marketing in Rare Disease. Company objective is to provide patients with therapeutic relief in serious diseases with high unmet medical need. We focus on clinical-stage programs based on molecules with a history of clinical use (well-established safety and tolerability) and either initial human activity or...

  • Hospital Liaison

    1 week ago


    Trenton, United States Riverside Health and Rehabilitation Center Full time

    Riverside Health and Rehabilitation Center is currently interviewing for a Hospital Liaison / Marketing Director. We are seeking an individual with previous SNF sales and marketing experience. Job Duties and Responsibilities:Promoting the facility throughout the area communityKnowledge of long-term care admission requirementsWork with the regional, Director...


  • Trenton, United States Lennar Corp., Full time

    Overview Summary of Position Requirements The Director of Marketing is responsible for the oversight and support of the Division marketing and communication strategies with a focus on efficiencies and strategy implementation. The Director of Marketing will work closely with Division Leadership to ensure that marketing efforts are compliant, strategic and...