Senior Manager, Marketing Planning And Strategy

2 weeks ago

Trenton, United States Walmart Full time

Position Summary...

What you'll do...

Walmart has a vision of putting Walmart into culture and culture into Walmart, bringing together online and offline experiences, marketing, corporate affairs, omnichannel merchandising, research and more — to have impact and drive brand relevancy – and get customers to reconsider the Walmart they think they know. The Senior Manager of Brand Marketing will support the vision for how Walmart goes to market with conversations that engage and deliver for customers at the forefront of change. Think never been done before brand acts, campaigns and partnerships like the Mean Girls collab, RomCommerce, Break The Love Partnership, and Barbie’s Cart. Your priority will be developing and delivering strategies and campaigns that drive the brand and business, helping our customers see that we ‘get it’ and ‘get them,’ ultimately helping us grow lasting relationships that drive business opportunity. You’ll report to the Director of Brand Marketing, and will collaborate with other stakeholders across the org to create and implement bold narratives across the business, identifying connection points and pillars that build our relevancy and get customers to think, “Ok, I see you Walmart.” Aboutthe Brand Marketing Team: We are responsible for transforming perceptions and helping unite people in our shared pursuit of living better, from the big to the small. Our work shapes customer-centric programs that help build the business and the brand, alongside creating best in class advertising. We help show Walmart as a community leader at the forefront of change, showing up in modern ways that frame a cohesive conversation and experience for our customers.

You’ll sweep us off our feet if… You have written brand or marketing strategies and can create elevated, story-led briefs independently with minimal guidance. You can articulate complex or new ideas in a way that helps make the assignment simple, focused, yet inspiring. You are a ‘culture vulture’ who understands how to weave cultural and customer insights into the ask. You know the latest trends and conversations happening in the world. You have a track record of developing and managing programs or partnerships that engage customers in new ways through innovation, experiences, content, and retail commerce. You are highly collaborative and engaging others energizes you – you believe partners only make the work better even if it’s not the shortest path to completion. You are a self-starter – you get things done. You don’t need a structure to thrive, and ambiguity and setbacks don’t faze you – you thrive in complexity and are ever optimistic. You’ll make an impact by: Driving all levels of strategy – brand narratives, go-to-market, campaign briefs – grounded in research and insights; build KPIs that track short- and long-term performance Lead select go-to-market conversations and day-to-day decision making across campaigns, tactics, and executions, both internally and with external brand partners Build relationships with stakeholders to create cross-functional efforts that deliver for the brand, the business, and the customer. Oversee and manage the day-to-day process of getting culture-forward programs to run smoothly Qualifications: Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field. Benefits & Perks: Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. Equal Opportunity Employer Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. Who We Are Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life.

careers.walmart.com Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business Administration

Primary Location...

221 RIVER ST,

HOBOKEN, NJ 07030, United States of America #J-18808-Ljbffr

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