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Marketing Manager

2 months ago

Puyallup, United States Washington State Fair Events Center Full time

The Washington State Fair Events Center (WSFEC) is hiring a data-driven Marketing Manager to develop and execute strategies and tactics to accomplish the organizations goals and objectives across its five signature events and facility rentals. As the Marketing Manager, you will develop and execute marketing strategies to promote our events, drive ticket sales, and enhance our brand presence. You will be responsible for all aspects of our marketing efforts, including digital marketing, advertising campaigns, and market research. The Marketing Manager should be an innovative and strategic thinker, tech-savvy and digital-forward.

Essential Responsibilities:

Establish marketing goals, priorities and strategies for all five signature events: the Washington State Fair (including approximately 20 concerts and the Puyallup Rodeo), Spring Fair, the Taste NW, Oktoberfest and Holiday Magic.

Drive concert, rodeo and advance ticket sales through targeted marketing efforts and promotional activities for all signature events.

Create and direct integrated marketing plans across digital, traditional, and social media in coordination with the Media Buyer and Digital Marketing Consultant focused on advance ticket sales and maximizing market share, revenues and return on investment for signature events, concert series and rodeo.

Direct annual advertising campaigns, in collaboration with a creative agency and internal team members for all signature events and other new events as added.

Manage cohesive brand strategies to ensure consistent messaging and branding across all marketing channels.

Oversee and execute website content and strategy to ensure up-to-date and engaging information for our audience.

Manage a shared full-time Marketing / PR Coordinator and part-time seasonal staff (as needed).

Direct team of marketing consultants including:

  • The Digital Marketing Consultant who carries out communications plan for the SEO, paid search, online / social media marketing and targeted email communications strategy and database management.
  • The Creative Agency who develops the creative campaign elements to support marketing efforts.
  • The Media Buyer who works with media partners to execute advertising efforts.
  • The Concert Promotions Consultant who partners with the artist management team and internal teams to execute concert marketing efforts.
  • The Concert Advertising Consultant who assists with the development of strategies to support concert advertising efforts.
  • The Latino Marketing Consultant who assists with marketing for Fiestas Patrias.

Manage Graphics department staff, coordinating with CXO on specific graphics strategy and needs, advising staff members on facilitation of department objectives and projects which align with the organizations brand.

Plan, formulate, deploy and analyze market research and data collection to identify opportunities for existing and future products / events.

Collaborate with Public Relations Manager and Sponsorship on additional ways to partner and ensure a holistic approach to communications and marketing plans.

Manage on-site communications targeted to guests including signage, promotional displays, video screens, billboards, stage announcements etc.

Ensure consumer interface/communications facilitate an efficient purchasing experience for online and on-site box office locations.

Strive to ensure that convenient and affordable options are available to guests to address the needs of our consumers. This includes transportation, accessibility for purchasing tickets, website ADA compliance, etc. Work closely with regional partners to develop efficient and effective solutions to help minimize impact of barriers to Fair attendance.

Conceptualize and develop cross-promotions with key marketing partners / sponsors.

Desired Skills and Experience:

Bachelors Degree in marketing or equivalent; and a minimum 5-10+ years of experience in the marketing field. Event/festival marketing experience is preferred.

Able to create specialized marketing plans for individual events based on target audiences and customer data.

Able to be nimble during a campaign to shift strategies as needed depending on sales data.

Solid understanding of digital marketing and advertising platforms and tools, market research, advertising, branding, graphic design principles, financial management, and public speaking skills are a must.

Working knowledge of website/email management, social media, design and e-commerce marketing concepts.

Working knowledge of marketing analytic tools (DOMO or similar a plus) and Microsoft Office Suite.

Possess a holistic approach to campaigns, and understand how marketing intersects with all external initiatives.

Able to work cohesively well with marketing partners and departments at all levels.

Able to balance a wide range of responsibilities, while working within tight time constraints.

Strategic and creative thinker with excellent written and verbal communications skills.

Able to work additional hours during peak activity times.

Compensation & Benefits

The pay range for this position is $75,000 to $110,000/annually based on an assessment of knowledge, skills and

experience of the candidate offered. Employees are offered healthcare coverage options which include medical, dental, vision, long term disability insurance and are able to enroll in the Fairs 403(b) plan. Employees accrue ten vacation days and eight sick leave days a year, which can be used once accrued. Additionally, employees enjoy fourteen paid holidays throughout the calendar year.

How to Apply:

Submit a cover letter and resume via email by July 26, 2024.

No phone calls or in-person resumes please.