Performance Marketing Manager

1 month ago

Richmond, United States Tailsco Ltd Full time

We're looking for a Performance Marketing Manager - Digital (9-month FTC) to join our Performance Marketing team at Tails.com. This individual will be instrumental in managing the planning and performance of Paid Social, Paid Search, and Organic Search / SEO. Changing the world of pet food for good

We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff. We’ve got ambitious plans. Having created an entirely new category in pet food, we’re now scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing. Together, we’ll change the world of pet food for good. The role

We’re looking for a Performance Marketing Manager - Digital (9-month FTC) to lead the Digital Marketing channel plans in the UK & EU to support the delivery of the overall Tails.com Annual Marketing Plan. You will be responsible for:

Managing the digital channel plans in the UK & EU to support the delivery of the overall Tails.com Annual Marketing Plan Managing the planning and performance of Paid Social, Paid Search, and Organic Search / SEO to deliver a matrix of KPIs Working alongside the Performance Marketing Manager - Germany to ensure the Digital Marketing Performance Plans are delivering against the overall targets for UK & German growth Working closely with Brand Marketing, Product Management, etc., to ensure the brand guidelines, messaging, and delivery integrated campaigns are effective through the funnel to maximise customer growth and value Managing the day-to-day relationship with the digital marketing agency, platform partners, and contractors as appropriate to ensure delivery of plans The skills you’ll bring:

Proven experience in a Performance Marketing Manager role in an agency or client-side Experience managing £m+ marketing budgets and delivering performance targets Proficient in a range of performance channels including: Paid Social, Paid Search, and Organic Search / SEO Ability to forecast performance channels and set up tracking and appropriate reporting cadence - highly numerate and analytical Broad understanding of the interplay of all marketing channels and investment Confident managing and developing a high-performing team working across multiple territories Nice-to-have

Previous experience working for a D2C / subscription / pet vertical / dog food brand Our commitment

We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com. During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know. What's in it for you?

Competitive salary Flexible core hours, giving you true work-life balance Hybrid working pattern to ensure this role works for you 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance Optional 5 days unpaid leave and 1 paid volunteer day each year When you need a change of scenery, you can work from abroad 2 weeks every 6 months Health insurance for you, paid by Tails.com, and discounted gym membership Extended maternity, shared parental and adoption pay - up to 6 months at 70% pay, linked to statutory parental pay Flexible paid care leave to support immediate dependents, people close to you, and pets An external financial coach to support a range of topics - debt management, savings and investments In-house L&D team, with access to year-round courses to help drive your development 50% discount on all Tails.com and 40% on Republic of Cats products *Prorated based on length of contract What’s next?

If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic. Here’s a taster of how our recruitment process works: Upon submission, your application and CV will be reviewed by the Hiring Manager. If selected, you will then be invited to a video call with our Performance Marketing team so we can learn more about your background, experiences, and skill sets (60 mins). Should you be successful, you will then be invited to another video call to present your recommendations in response to a provided task to a panel of interviewers (90 mins).

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