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Growth Marketing Manager

4 months ago

Gainesville, United States Naylor Association Solutions Full time

Overview:

Founded in Raleigh, NC, in 2008 and now a proud part of Naylor Association Solutions since 2019, Digital Summit has firmly established itself as the premier digital marketing conference series in the United States. With over 1,200+ sessions, workshops, and seminars annually, we offer an unparalleled depth of knowledge in digital marketing best practices and tactics. Our content, available on-demand at digitalsummit.com, is a treasure trove for those looking to advance their skills in the digital ecosystem.

Our keynotes feature luminaries like Seth Godin, Mark Cuban, and Gary Vaynerchuk, alongside thought leaders from global giants such as Disney, Microsoft, Google, and Amazon. The Digital Summit Series is where the best minds in digital marketing - from agency experts and influencers to industry analysts - come together to share their insights and shape the future of the industry.

The Digital Audience Growth Manager will play a crucial role in driving audience growth through a multifaceted digital marketing strategy. This position is pivotal for well versed in SEO, paid search, retargeting, social media advertising, and Account-Based Marketing (ABM) campaigns. The successful candidate will be responsible for crafting targeted campaigns that align with our strategic initiatives to engage and convert our most valued audience members.

Responsibilities:
    • SEO and Paid Search Campaigns: Devise and implement strategies to enhance our visibility and engagement through SEO and carefully managed paid search efforts.
    • Retargeting and Social Media Paid Campaigns: Utilize advanced retargeting strategies and execute high-impact social media paid campaigns to maintain engagement and encourage conversion.
    • Customer Journey Optimization: Analyze the end-to-end customer journey, optimizing touchpoints to improve the overall experience and conversion rates.
    • ABM Campaigns: Develop and execute Account-Based Marketing campaigns to target and engage specific high-value accounts for group sales, closely collaborating with the sales team to create personalized marketing strategies that resonate with key stakeholders within these accounts.
    • Analytics and Performance Measurement: Leverage analytics tools to monitor, analyze, and report on the performance of digital marketing campaigns, including ABM efforts, to continually refine and enhance strategies.
    • Collaboration and Strategy Development: Work closely with sales and marketing teams to identify target accounts, develop customized engagement strategies, and execute campaigns that align with overall business goals.
    • Campaign ROI and Market Analysis: Implement robust mechanisms for measuring marketing campaign effectiveness and conduct thorough market analyses to inform strategies, ensuring marketing investments are aligned with business goals and deliver maximum ROI.
    • Marketing Strategy and Branding: Develop and execute a cohesive marketing strategy that enhances the Digital Summit brand positioning and visibility in the market, aligning with company objectives and customer expectations.
    • Technology and Analytics Integration: Collaborate with Sales, Marketing Operations, and IT teams to enhance and integrate marketing automation, CRM, and analytics tools, facilitating deeper insights into campaign performance and customer behavior.
    • Budget and Performance Management: Manage the digital advertising budget, carefully tracking expenses and investments to ensure optimal use of resources and clear demonstration of ROI.
Qualifications:
    • Bachelors degree in marketing, Business, or a related field.
    • 5+ years of experience in digital marketing, with a proven track record in SEO, paid search, social media advertising, retargeting, and specifically, ABM campaigns.
    • Deep understanding of digital marketing tools and platforms, including CRM and ABM software, Google Analytics, Google Ads, AdRoll, and social media advertising platforms.
    • Strong analytical skills with the ability to interpret data to make informed decisions.
    • Exceptional project management and collaboration skills, with the ability to lead cross-functional initiatives.
    • Creative thinker with a strategic mindset, capable of developing innovative solutions to engage and convert target accounts.

Join us and be a part of a team that values innovation and is dedicated to empowering associations through effective marketing and analytics. Apply now to start your journey with Naylor Association Solutions

Naylor Association Solutions is an equal opportunity employer and is committed to hiring a diverse workforce.