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Digital Marketing Specialist

4 months ago

Romeoville, United States The LaSalle Group Full time

LaSalle Network is partnering with a wholesaler of outdoor living products to help hire their next Digital Marketing Specialist. This individual will play a crucial role in enhancing the company's online presence and driving digital engagement. The person for this role should have a creative eye but also an analytical skill set. Data analysis, testing, strategic optimization, reporting and ongoing research are key components for this role.

Digital Marketing Specialist Responsibilities:

  • Design and implement targeted ad campaigns and ad sets for use in paid social media campaigns
  • Develop comprehensive paid media strategies aligning with company goals, focusing on lead generation
  • Conduct audience research for precise targeting
  • Optimize campaigns utilizing A/B testing where appropriate
  • Manage allocated budget and resources efficiently to ensure optimal spending
  • Stay up to date on industry trends, competitor strategies and digital marketing tools
  • Analyze performance and provide reports on key metrics to senior management, highlighting key successes and areas for improvement
  • Contribute to marketing effectiveness by identifying optimization opportunities in Meta and TikTok Campaigns
  • Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touch points
  • Assist in the management and maintenance of all social media presence for client's brands
  • Help respond to social media postings on various platforms
  • Design and implement email marketing strategies including template development, audience segmentation and tactics for increasing engagement

Digital Marketing Specialist Requirements:
  • Bachelor's degree in Marketing, Business or related field
  • MUST be willing to be onsite 5 days/week in the Romeoville office
  • 1+ years of experience working in digital marketing
  • 1+ years of experience with Meta Business Suite and Ad Management
  • Demonstrated ability to effectively and efficiently report and analyze key digital and metrics
  • Knowledge of social media trends
  • Strong analytical and organizational skills
  • Excellent written and oral communication skills
  • Must be willing to react quickly to changing business needs with open, flexible attitude

If you are interested and meet the qualifications above, please apply to the Digital Marketing Specialist opening today

Thank you,

Stephanie Moncada
Principal
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.