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Director of Marketing

2 months ago

Chapel Hill, United States enrollmentFUEL Full time
Reports to: Associate Vice President of Campaign Strategies

Classification: Part-Time Contractor (estimated 60-100 hours per month); eligible for transition to Full-Time Employment at a later date

Company Overview

enrollmentFUEL is a comprehensive Strategic Enrollment Management (SEM) solutions provider with over 300 years of enrollment management experience. Our holistic, tailored, and institution-specific approach uses detailed analysis, emerging and proven technologies, actionable reporting, and targeted tactics to help client-partners meet enrollment goals. Our services bring together all the elements of admissions and financial aid, including Student Search, digital marketing, effective communication plans, recruitment strategies, scholarship metrics, financial aid policy and process enhancements, CRM solutions, temporary staffing, coaching, and training. enrollmentFUEL is on a mission to delight, champion, and stretch college and university leaders with our winning culture, distinctive core values, and demonstrated expertise.

Position Overview

We are seeking a dynamic and forward-thinking Director of Marketing Contractor to join our team. This role is integral to orchestrating day-to-day B2B marketing activities and aligning them closely with the sales objectives of the company. The ideal candidate will collaborate extensively with sales teams and other stakeholders to devise a comprehensive "move-the-needle" marketing plan and calendar aimed at strengthening our market presence and enhancing lead generation, with an emphasis on implementing cutting-edge digital and marketing automation technology.

Position Outcome

The most critical services or results expected from this position:
  • Develop and execute a "move-the-needle" B2B marketing strategy designed to increase lead generation in support of Sales team efforts, ensuring enrollmentFUEL's marketing efforts reflect the most current and proven digital and marketing automation practices
  • Ensure enrollmentFUEL has a strong and positive industry presence
  • Oversee company website redesign and ensure it represents the latest in user experience best practices
  • Collaborate across Company teams to support initiatives and help manage projects to successful completion
  • Provide superior customer service, externally and internally
  • Represent enrollmentFUEL in a professional manner at all times
  • Uphold the mission of enrollmentFUEL
  • Essential Duties and Responsibilities
  • Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
  • Design and implement an omni-channel B2B marketing strategy and maintain a marketing calendar in collaboration with the sales department and other relevant teams
  • Provide strategic direction for the overhaul of enrollmentFUEL's website within the first year to enhance user engagement and improve functionality
  • Ensure consistent and effective branding across all digital platforms, including social media, leveraging guidance from the Associate Vice President of Campaign Strategies
  • Supervise the production and inventory of marketing materials, coordinating with fulfillment partners to ensure timely, on-budget, and accurate distribution
  • Manage the rollout of marketing campaigns for new products and services, monitoring effectiveness and adapting strategies as needed
  • Manage direct mail campaigns, marketing costs, and overall campaign strategies within the approved budget
  • Provide support to the Associate Vice President of Campaign Strategies in implementing social media and influencer-based marketing initiatives
  • Contribute to the development and fulfillment of marketing outreach, including content creation and logistical support
  • Lead project management efforts for annual client-partner gifts, retention visit gifts, annual holiday giving campaign, and other marketing for sales-related initiatives
  • Manage the portal for enrollmentFUEL conference materials, ensuring materials are up-to-date, ordered, and stocked as needed
Supervisory Responsibilities

None

Qualifications
  • Bachelor's degree in marketing, business administration, or related field
  • Proven experience in B2B marketing strategy development and execution, preferably in a similar role
  • Strong understanding of omni-channel marketing concepts and digital marketing strategies
  • Excellent organizational and project management skills, with a demonstrated ability to lead initiatives and manage multiple tasks effectively
  • Experience overseeing website updates and managing digital content
  • Strong interpersonal and communication skills, with the capability to work collaboratively across various departments
  • Creative thinker with a problem-solving aptitude
  • Experience with HubSpot or a similar CRM

Work Environment and Work Distribution

Time will be spent in a remote office setting.

70% - Strategizing and implementing a "move-the-needle" B2B marketing plan

20% - Collaborative meetings

10% - Conference planning

Physical Demands

Visual and auditory acuity with speaking and hearing ability sufficient for headset/phone usage and conversations. Manual dexterity sufficient for work on a computer. Ability to stand or sit, in alternating fashion, for long periods of time

Travel Required

None

EEO Statement

enrollmentFUEL provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.