Marketing Manager

3 months ago

Camp Hill, United States Classical Academic Press Full time

The ideal candidate will supervise the promotion, development, and execution of marketing initiatives and publicity functions within CAP for all products including books, audio, video, online media, Scholé Academy, ClassicalU, and consulting. The Manager will work in collaboration with other departmental leadership and support team members.



The Marketing Manager will supervise the CAP team members and projects associated with the sales and marketing initiatives of Classical Academic Press:

Directly Supervises: Marketing Content Coordinator

Directly Supervises: Marketing Operations Coordinator



The Marketing Manager will Collaborate with:

ClassicalU Department

Web Development Department

Sales Department

Scholé Academy Department

Operations Department

Production Department



The Marketing Manager will implement EOS Level 10 meetings with each team member supervised, identifying and tracking projects, Rocks and tasks which coordinate to help the company achieve its 1-year, 3-year, and 5-year goals.



Main Areas of Responsibility

The Marketing Manager will be responsible for executing various projects with prioritization, thorough communication, collaboration, and leadership. Main tasks will come from executing on CAP’s 1, 3 and 5 year goals. The Marketing Manager will make marketing purchase decisions within CAP’s annual marketing budget, recommending purchases and reviewing with the Director of Sales and Marketing and will execute decisions made by the Director of Sales and Marketing.



Revenue Goals

The Marketing Manager will be responsible under the guidance of the Director of Sales and Marketing by Increasing CAP’s overall sales. Revenue goals will be provided later in the hiring process.



Budgeting

In collaboration with the Director of Sales and Marketing, the Marketing Manager will help to build a Marketing budget each year. Additionally the Marketing Manager will execute her objectives against that spending plan.



Marketing Priorities 2022:

Expand aggressively into new markets such as charter schools, ASCI and Catholic schools, increasing CAP’s market share.

Target Back List Items - responsible for ⅔ of CAP’s entire publishing revenue

Target Front List Items - responsible for ⅓ of CAP’s entire publishing revenue

Target Service Lines: Scholé Academy, ClassicalU



Marketing Initiatives

Oversee the promotion of CAP products and services and aggressively expand into new markets while growing existing markets.

The CAP marketing department is responsible to craft and maintain the company’s voice to the classical education marketplace (homeschool, private Christian schools, private charter schools, teacher training). This position requires the candidate to have the ability and capacity to learn and speak with our branded voice understanding the classical education ecosystem, the CAP brand and aesthetic, the scholé teaching philosophy. In many cases, the Marketing Manager will be the keeper of the mission and vision of Classical Academic Press by carefully maintaining our brand and communicating appropriately.

In collaboration with the Director of Sales and Marketing create an annual marketing plan, budget and spending plan, and make recommendations to CAP’s annual and long-range strategic plans (3-year plans)

In collaboration with the Director of Sales and Marketing, identify new areas of strategic expansion

In collaboration with the Director of Sales and Marketing, review all title P&Ls and outline a marketing plan for each new product

Identify trends and implement change

In collaboration with the Systems Integration team, determine system improvements and implement change for efficiency and effectiveness

Help identify new market opportunities, competitor’s market share, and target market share for CAP

Provide information by collecting, analyzing and summarizing data and trends

Oversee the development, build-out and implementation of HubSpot and all marketing initiatives associated with this powerful tool.

o Oversee implementation of email campaigns and expanded reach of email promotions

o Oversee development and implementation of social media promotion and Facebook Pixel initiatives

Oversee development and implementation of print and online advertising

Collaborate with the Sales Team to develop and implement conference and convention marketing presence; in keeping with the sale objectives for the team.

In collaboration with the Director of Sales and Marketing, ensure company-wide support and implementation of major marketing initiatives

Collaborate with other team leaders to ensure clarity, efficiency, and excellent communication.



Skills & Qualifications

A love of the mission of CAP, experience as a classical educator, a collaborative spirit; strong

interpersonal and group communication skills, reporting skills, administrative writing skills, proficiency with Microsoft Office programs and several cloud-based internet applications (Zoom, Schoology, Airtable and Vimeo to name a few), managing processes, organization, analyzing information, professionalism, problem-solving capacity.



If you are considering this position, please read more about Classical Academic Press and feel free to apply directly on LinkedIn or email your resumé and cover letter to alash@classicalsubjects.com.

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