Growth Marketing Manager

2 months ago

Chicago, United States GoodTime Full time

About GoodTime

GoodTime helps people and companies drive better results from their most important meetings. The GoodTime Meeting Optimization Engine automates scheduling, makes sure the right people are in the room, and provides actionable insights to meet smarter. Its flagship product, Hire, allows organizations to win top talent faster with Candidate Relationship Intelligence. Over 300 leading companies like Spotify, Slack, Pinterest, Okta, HubSpot, and Box have scheduled more than 7 million smart meetings with GoodTime. Learn more at goodtime.io.

The Role

As a Growth Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive business growth and engage our prospects and customers to accelerate their value with GoodTime. In this role, you have expertise in paid marketing, and executing key marketing operation functions such as personalized messaging in the product and touch-points involving mediums such as email, in-product, and ABM marketing support.

We are data-driven in everything we do. We test and measure all of our communications and tailor experiences to be personalized and contextual by audience segment.

What You'll Do

Drive digital marketing initiatives, including online paid advertising, social media, email marketing, and content marketing support Optimize digital channels for efficient lead acquisition, engagement, customer retention, and winback Support lifecycle marketing, evergreen campaigns across email to increase database engagement, reduce customer churn and improve retention Create and own an experimentation roadmap to execute a rigorous testing agenda, validate hypotheses and scale effective messaging interventions Leveraging marketing automation to streamline, automate and measure all marketing tasks and workflows. Implement and QA campaign attribution across all marketing systems. Write creative briefs and work with creative teams to design campaign assets Engage cross-functionally with Sales, Customer Success,Data, and Marketing to meet ambitious growth targets and to increase campaign performance through better tooling, automation and personalization Measure and report on the impact of projects, and collaborate to scale efficient levers

What You' Ll Bring

5+ years in growth or marketing, with demonstrated experience creating and analyzing marketing campaigns, executing paid media campaigns, and supporting key marketing operations Experimentation experience, with a proven track record of designing and executing a testing roadmap Data-led decision making and analytical skills. You are expected to write and interpret queries and use data to identify opportunities for experimentation and optimization. Experience working with CRM and marketing automation technologies such as Hubspot, Chili Piper, and Salesforce Creative and empathetic thinker; you always think customer first Proven ability to work effectively with cross-functional teams with a win-as-a-team mentality You thrive in fast-paced environments and can adapt quickly to shifting priorities

Our Culture

GoodTime is entering uncharted territory. To conquer our goals, we've implemented a Culture of Entrepreneurship. Our Culture of Entrepreneurship is built on three pillars; autonomy, accountability, and collaboration. As a teammate at GoodTime, you will need to rely on and embody these traits to get the job done successfully. Being in this culture means owning your role, and balancing autonomy with company alignment.

The Culture of Entrepreneurship should be a difference maker in helping you and our clients, teammates, and friends create a future where every minute counts.

You might be a good fit for GoodTime if you:

Like to work with amazing people (seriously, our own teammates' words) Dislike politics and "red tape" Are friendly, always willing to lend a helping hand Can make a path forward, even in ambiguous situations Are Humble, able to admit your failures (we're all human) Love to learn, self-taught in many areas Are willing to give and receive feedback because you care Are bored without a hard problem to solve Enjoy seeing your hard work make real impact, and controlling your own success

Commitment to You

The more diverse and inclusive the workplace, the more our product, community, and company can flourish. We have people from many different backgrounds and knowledge areas. As a prospective teammate, you may not "tick" all the boxes here, and we don't expect you to. If you believe in the vision and values at GoodTime, please apply We're proud to support and be an ally to the BIPOC community, women, veterans, and those recovering from the various effects of the pandemic.

Benefits/Perks

Remote first culture $500 home office subsidy 8 week Parental Leave (including adoption placement) Flexible time off (R&R) Up to $500 towards self-selected learning and development Health, Dental, and Short-term Disability plans, with generous employer contribution Paid subscription to Calm app (meditations on meditations y'all)

Remote in United States Only

We are unable to accommodate Visa holding candidates at this time

Please Note: No 3rd Party Agency/Recruiters will be considered. #J-18808-Ljbffr

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