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Marketing and Communications Specialist
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Allonnia's purpose is the pursuit of imaginative solutions to solve the world's toughest waste challenges through biology. Allonnia is leveraging the power of biotechnology and engineered systems to degrade or sequester pollutants and upcycle waste. Our ethos at Allonnia is to work in harmony with nature, combining biology and technology to fast-forward time and bring Nature's future solutions to the present day. Through this collaboration, we will unlock the potential in waste and enable a world where nothing is wasted.
Mission of the Position
The mission of the Marketing and Communications Specialist is to help implement parts of the marketing strategy across markets and platforms to drive engagement and increase lead generation & brand visibility. The specialist will manage the company's social media accounts, conferences, and project manage content generation to create compelling product content in collaboration with the sales and technical teams.
Responsibilities & Measurable Accountabilities
Project manage and collaborate on content strategy to generate engaging content for market solutions and build SEO aligned to marketing objectives
Lead management of content generation timelines and deliverables
Write compelling product and thought leadership content, gathering information from SMEs and translating complex technical information into clear messaging
Grow the pipeline of content ideas and topics
Monitor and analyze content performance
Manage company social media accounts and analysis
Develop and execute social media content calendars, including creating engaging posts and graphics
Execute and monitor social paid advertising during campaigns
Analyze social media metrics and generate reports to measure the effectiveness of social media campaigns
Project manage company's conference participation, planning and coordinating logistics, ensuring successful execution and alignment to conference goals.
Project manage conference activities from beginning (setting goals with the team) to the end (develop post-report)
Manage tradeshow participation, booth setup, shipment and other logistical timelines
Collaborate with teams to develop promotional materials, presentations and booth designs
Key Criteria/Requirements
Bachelor's degree in marketing, communications or related field.
5+ years of relevant B2B marketing experience with a focus on project management, content creation, SEO/SEM, social media management, and event planning.
Experience in the water treatment or remediation field is a plus
Strong written and verbal communication skills, with the ability ability to translate technical product information and into customer-friendly content
A self-starter with ability to multi-task, maintain flexibility, travel, and work independently with minimal supervision
Effective organization and analytical skills
Thrives in a fast-paced environment. Must be capable of managing multiple projects that are deadline-oriented, handle interruptions, and be flexible with changing tasks
Expert in design/layout with Microsoft Powerpoint
Experience with digital platforms and software: LinkedIn, MS Office, Adobe Creative Suite, CRM
Knowledge in email marketing and social paid advertising
Must be a U.S. citizen or national or U.S. permanent resident (current Green Card holder)
Potential for 10% travel for our larger conference participations, will fluctuate based on conference calendar
Key Competencies
Organization/Planning
Written Communication > Content Writing
Learning/curiosity
Results Oriented
Adaptability
Integrity
Team Player
JOB CODE: 1000066
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