Marketing & Communications Writer

3 weeks ago

Boston, United States New England Conservatory of Music Full time $70,000 - $80,000
Job DescriptionJob Description

The New England Conservatory, an independent not-for-profit institution, is recognized internationally as a leader among music schools, educating and training musicians of all ages from around the world. With music students representing more than 40 countries, NEC cultivates a diverse, dynamic community for students, providing them with performance opportunities and high-caliber training by 225 internationally esteemed artist-teachers and scholars. NEC pushes the boundaries of making and teaching music through college-level musical training in classical, jazz, and Contemporary Improvisation. It offers unique interdisciplinary programs such as Entrepreneurial Musicianship and Community Performances & Partnerships that empower students to create their own musical opportunities. As part of NEC's mission to make lifelong music education available to everyone, the Preparatory School and School of Continuing Education delivers training and performance opportunities for children, pre-college students, and adults

We are seeking a talented and versatile Marketing & Communications Writer to join our Marketing, Communications, and External Relations team at New England Conservatory (NEC). The Marketing Content Specialist will be responsible for creating compelling written content across various platforms, with a focus on enhancing NEC’s marketing and communication efforts. The ideal candidate is a creative and concise writer with a strong understanding of SEO principles and the ability to adapt their writing style to different mediums. This role will involve collaboration with various departments and play a crucial role in enhancing NEC's presence and brand awareness through online and traditional channels.

Key Responsibilities:

  • Write engaging news articles by identifying and researching topics, and conducting interviews.

  • Write original content features, reports, print materials, digital ads, promotional campaigns, and web content that resonate with the NEC community and wider audience, ensuring alignment with NEC's brand voice and messaging.

  • Develop and execute email marketing communications, including the weekly Music Monday newsletter, pre-concert emails, admissions emails, and others as needed.

  • Maintain an editorial calendar for news stories, the weekly Music Monday newsletter, social media, the website, and other channels. Collaborate with other departments to ensure the calendar is appropriately populated.

  • Incorporate SEO best practices into web content to optimize search engine visibility.

  • Serve as the in-house copy editor for NEC, maintaining a consistent tone, voice, and quality across published pieces as needed and serving as the resident expert on NEC’s editorial style guidelines.

  • Develop captions and content for social media and collaborate with the Digital Content Coordinator to review the social calendar weekly to ensure consistent tone and voice.

  • Support sourcing and recommending media for written digital properties, including attending events and performances, interviewing subjects, and observing classes.

  • Adapt content for length to suit distribution across the website, newsletters, social media, and other channels.

  • Collaborate with the Admissions team to create written pieces for brochures, advertisements, emails, flyers, and other marketing collateral.

  • Ensure that admissions materials effectively communicate NEC's unique value proposition and offerings.

Additional Responsibilities:

  • Participate in meetings with students, alumni, faculty, and staff to source editorial content.

  • Act as a key collaborator in strategic content development and planning.

  • Oversee freelance writing consultants, including distributing assignments.

  • Support research of competitors and market trends as needed.

  • Assist in external consultant relationship management, as needed.

Qualifications:


  • Bachelor’s degree in Journalism, English, Communications, Marketing, or a related field.

  • 3-5 years of proven experience in writing for various mediums, including web, email, print, and reports.

  • Strong SEO skills and familiarity with keyword research tools.

  • Experience with email marketing tools, including Mailchimp.

  • Excellent written and verbal communication skills, with a keen eye for detail.

  • Ability to work collaboratively with cross-functional teams and meet deadlines.

  • Strong organizational skills with the ability to manage multiple projects simultaneously.

  • Commitment to NEC’s values of cultural equity and belonging

  • Passion for music and an understanding of the arts and higher education is a plus.

  • Experience with Slate CRM is a plus.


Benefits:


  • Generous paid time off including a combination of vacation, sick, personal, birthday and holidays. Benefits provided on day 1. Medical, Dental and Vision Insurance with options for a Health Reimbursement Account, a Health Savings Account and/or Flexible Healthcare and Dependent Care savings account. Additional benefits with health insurance election including virtual primary, medical convenience and behavioral health care, fitness and weight loss reimbursements and discounted bike share memberships
  • Retirement plan with a 403b employer contribution of 5% with no vesting period
  • Transit Benefits with 50% of approved costs covered up to $130 a month.
  • Basic Life/AD&D insurance, Short Term Disability and Long-Term Disability provided at no cost to employee with voluntary insurance offered for employee, spouse and children
  • Free participation in NEC classes and ensembles as well as discounted individual lessons
  • Employee Assistance Program
  • Discounted YMCA membership
  • Discounts on NEC cafeteria
  • Free NEC concerts and library borrowing privileges
  • Free access to some local museums and aquarium


NEC is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, citizenship, disability, or veteran status.

Annual Clery Report

In accordance with the federal Clery and Campus SaVE Acts, New England Conservatory of Music (NEC) commits to providing all current and prospective students and employees with access to the annual Campus Security and Fire Safety Report. This report will provide the reader with a record of statistics regarding crimes that were reported in the NEC community during the previous three years as well as College policies and procedures, in compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. This report may be accessed here. A paper copy can be requested by contacting NEC's Director of Public Safety at 290 Huntington Ave, Boston, MA 02115.


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