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Digital Content Specialist

4 months ago

Lansing, United States Flow International Full time

At SHAPE Technologies Group, we are devoted to delivering innovative waterjet technologies, robotic automation, and ultrahigh-pressure manufacturing process solutions that propel our customers to success. The SHAPE difference can be seen in our people. With industry leading technologists, manufacturing experts, and skilled service professionals, SHAPE team members listen to our customers to anticipate their needs and deliver technical know-how that transforms our customers’ visions into reality. What it’s Like to Work Here. We are a team of technology enthusiasts who pride ourselves on constantly raising the industry bar. Our world is fast paced, and customer focused. With principles, performance and an authentic passion for results deeply rooted in our daily interactions. We strive to create a trust-based environment where driving results and positive attitudes coexist. We are friendly, respectful, and motivated to deliver strong performance in everything we do. What We Offer. In addition to training and career advancement opportunities, we offer competitive salaries and a comprehensive benefits package including medical, dental, vision, 401(k), paid time off, life insurance, paid disability insurances, education reimbursement and more. SUMMARY Shape Technologies Group is seeking a Digital Content Specialist to join our creative team. In this role, you will be responsible for managing web and email content within a Content Management System (CMS), implementing digital strategies, and managing digital channels to assist in achieving business objectives. You will report to the Marketing Manager and collaborate with multiple stakeholders to optimize multiple business websites and improve overall online experience. This role requires a fast learner with a willingness to take on projects and direction. The Digital Marketing Specialist will understand digital media, CMSs, social platforms, keyword advertising, and email marketing. Excellent written and verbal communication skills are required for this role. ESSENTIAL DUTIES AND RESPONSIBILITIES

include but are not limited to the following: Collaborate with a cross-functional team to create and maintain cohesive, easy-to-navigate experiences. Work in depth with our CMSs, utilize and preserve digital best practices, and assist in managing content projects and updates. Update and publish content within our CMSs. Ensure best practices and brand standards are used across all sites and social media platforms. Review company websites regularly to identify gaps in content that may impact user experience. Contribute to the design, creation, and optimization of campaign landing pages and other public-facing web pages using our content management system. Identify opportunities for workflow improvement with how content is structured and managed throughout the digital experiences. Create email templates and set up campaigns as needed. Update and manage relevant metadata as it relates to page management. Write original copy and edit content for a wide range of marketing materials including infographics, website content, blogs, social media, and other marketing assets. Write clear, concise, and compelling copy that conveys the intended message and motivates the reader to act. Develop and maintain a clear understanding of each brand's tone, style, and voice, and ensure that all copy aligns with the brand's messaging. Participate in project team meetings and meet deadlines as determined by project schedule. Collaborate with graphic design team to create engaging, informative, and high-quality content that supports business strategies. Other duties as assigned. Regular and predictable attendance is an essential function of this position. SUPERVISORY RESPONSIBILITIES This position has no direct supervisory responsibilities. TRAVEL Travel is estimates at less than 5%. LOCATION This position can be hybrid, but onsite is preferred. The individual hired must be within a reasonable commuting distance to our SHAPE office in Auburn Hills. Michigan. QUALIFICATIONS,

REQUIRED KNOWLEDGE, SKILLS, ABILITIES : Ability to collaborate and work independently to develop content and concepts. Knowledge of content marketing best practices. Experience with, and an understanding of, content management systems (WordPress, Kentico, Shopify, etc.). Knowledge of CMS workflow practices and SEO standards from a content management standpoint. Knowledge of HTML is strongly recommended. Strong project management skills with attention to detail. Strong written, grammatical, and proofreading skills. Excellent verbal communication skills and strong interpersonal skills. Exceptional organization, attention to detail, and time-management skills Knowledge of SEO basics. Proficiency with Microsoft Office: Word, Excel, PowerPoint, Outlook. EDUCATION and EXPERIENCE : 3+ years of relevant experience in using a CMS (Wordpress, Kentico, Shopify, etc.). 1-2 years of experience in social media marketing. Bachelor’s degree in Marketing or related field. CERTIFICATES, LICENSES AND REGISTRATIONS : None required. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel. The employee is occasionally required to stand; walk; talk or hear; climb or balance; stoop, kneel, crouch or crawl; reach with hands and arms. The associate must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. #LI-Hybrid Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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