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Digital Content Producer

2 months ago

Lansing, Michigan, United States InsideHigherEd Full time
Job Summary

We are seeking a highly skilled Communications Manager to join our team at InsideHigherEd. The successful candidate will be responsible for developing and implementing a comprehensive creative communications strategy that aligns with our department's strategic goals.

Key Responsibilities
  • Develop and implement a creative media and communications strategy that includes print media, social media, and digital media.
  • Work closely with faculty, staff, students, and alumni to translate complex information into engaging content for diverse audiences across multiple print and digital platforms and venues.
  • Build and sustain a cohesive media, communications, and marketing identity for our department.
  • Envision, design, edit, and produce all department branding and marketing, promotional materials, printing, and digital media.
  • Develop compelling social media campaigns, manage existing department social media channels, grow department social media reach, monitor and track social media analytics and audience engagement.
  • Manage all aspects of department website.
  • Engage with relevant communication teams and professionals to ensure that department stories and content appear on college and university platforms and channels.
  • Elevate department media presence by strengthening relationships and offering strong story ideas to local, regional and national media.
Requirements
  • Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations.
  • One to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services.
  • Graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/technology.
  • Experience managing content for social media channels.
Desired Qualifications
  • Innovative and creative thinking.
  • Clear and compelling vision for visual storytelling projects and experiences.
  • Designing and producing compelling visual storytelling products and experiences.
  • Creative Communications, Graphic Design, Digital Media Production, Digital Storytelling, Marketing, Public Relations and Advertising experience.
  • Demonstrated experience with generating compelling social media content and managing social media campaigns across various platforms.
  • Strong sense of visual design.
  • Demonstrated experience producing graphics and design products for both print and digital.
  • Demonstrated experience with visual storytelling, with particular emphasis on photography and videography.
  • Strong interpersonal skills with individuals and groups in diverse settings and demonstrated ability to work in a team environment.
  • Ability to manage complex projects and meet multiple deadlines.