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Senior Product Marketing Manager, Nutrition

3 months ago

Dallas, United States LINQ Services Full time

Who We Are: We are a national, innovative, high-growth software company devoted to K12 education administration. Our products beat the competition by focusing on all business operations of K12 schools, including both financial and school nutrition management. We have a deep understanding of K12 school systems and regulations, with a focus on providing creative, integrated and user-friendly solutions supported by excellent customer service. Our workforce is talented, loyal, dedicated and highly enthusiastic. This is a fantastic career opportunity for the right individual. We offer challenging work in a team environment. We respect each other and collaborate for continuous improvement. We are the experts in our product lines and we anticipate the needs of our customers. Our customers say we work efficiently and always strive to provide the proper solution. We have achieved this by building relationships based upon: expertise, patience, attentiveness, clear positive communication, tenacity, and a calm presence. LINQ is on a mission to empower central office heroes who make K-12 districts and schools stronger. LINQ improves efficiency, optimizes performance, and manages compliance through its suite of administrative, financial, and nutritional solutions; allowing administrators to make a bigger impact for their staff, students, and communities. LINQ is the first company to deliver a full suite of integrated solutions to manage operations at the state, district, and school levels. LINQ has helped over 30,000 schools and served over 17 million students to increase K-12 potential. LINQ's Values: •Act with Integrity & Build Trust: Trust is the foundation of our company. We operate with the highest standards of integrity, both internally and externally. We believe in transparency, honesty, and accountability. Building a culture where trust is earned and maintained. •Deliver Excellence: We consistently exceed our clients' expectations. In every interaction, we strive to anticipate needs, provide swift solutions, and go the extra mile to relentlessly impress our customers. We communicate clearly, consistently, and in a timely way to cultivate lasting relationships. •Embrace Challenges: We embrace a growth mindset. Challenges offer opportunities to learn, grow, and improve. Continuous learning keeps us relevant and effective to ensure our solutions remain on the leading edge of innovation. •Collaborate & Act as One Team: Diverse skills, ideas, and perspectives are our strength. Through open communication, shared goals, and a spirit of unity and mutual respect, we collaborate to achieve excellence, drive innovation, and propel our company forward as a cohesive force. Position Summary:As a Senior Product Marketing Manager for the LINQ district and state Nutrition segments, you will lead our GTM motions to increase awareness and consideration, deeply understanding the buying committee, deeply understand our competitors and LINQ differentiation to improve effectiveness, time to market, increase ROI, protect the base and accelerate growth.You are an experienced product marketing manager, ready and able to craft our Nutrition product marketing strategy and lead execution. In this role you will be responsible for driving customer and revenue growth through building, executing and optimizing marketing programs to convert acquired customers, increase LINQ stack among current customer and acquire new customers. You and your team will be measured by Key Performance Indicators including lead generation, pipeline creation and conversion to ARR for nutrition products. This role requires building strong cross-functional partnerships with teams including sales, solution consulting, revenue operations, product management, sales, client experience and the rest of marketing to create long-term value for our customers and the business.At LINQ, our workforce is talented, loyal, dedicated and highly enthusiastic. This is a fantastic career opportunity for the right individual. This is a remote opportunity although Austin, TX is preferred. What You'll Do:•You can easily pivot between strategy and execution with an eye on outcomes & details. You are okay with ambiguity, and generally thrive in it. •Strategy & Execution: In concert with Product Management, you will develop and execute a comprehensive GTM strategy and plan to support Nutrition segment growth objectives by building and executing GTM plays. •GTM Readiness: Partners with Product Management and Revenue Teams to successfully bring products to market. •Messaging & Positioning: Develop compelling and differentiated messaging and positioning to drive the overall strategy and enable internal and external communications. •Sales Support: Collaborate closely with sales, account management, and product teams to align the buyer journey. Create customer-facing materials that effectively communicate the value of LINQ's district and state nutrition solutions. Understand and leverage the Payments opportunity tied to LINQ Nutrition. •Product Insights and Voice of Sales: Gain a deep understanding of LINQ district and state nutrition, informed by district/school needs and buyer personas. Educate internal and external stakeholders on product features and benefits. •Voice of Customer: Represent the voice of the market and customer. Provide market analysis, create standardized personas, and own competitive intelligence programs to differentiate and position LINQ to win. Contribute to Win/Loss analysis in collaboration with RevOps. Understand customer NPS and overall brand share of voice metrics and contribute to the respective programs.•Cross-Functional Collaboration: Foster strong collaboration between product management, sales, marketing, revops/enablement and client experience to ensure alignment with revenue goals. •Enable Pipeline Generation: You will understand lead generation and marketing pipeline creation across for District and State Nutrition segments working closely with product marketing, product management and sales. You will be responsible for crafting differentiated value props, messaging, assets and enablement to Create/nurture, execute, measure and optimize marketing generated pipeline and conversion to ARR. •Operational Comms: You will partner with Product Management to optimize operational customer communications including but not limited to release notes, support, and product announcements/launches. •Product Launches: In partnership with Product Management, you will create, enable and lead LINQ's GTM process to bring products to market and manage the overall lifecycle in support of customer acquisition, upsell/cross-sell and retention. •Reporting & Analytics: You will evolve our reporting, analytics and insights to inform marketing strategies and optimization. You will implement a robust measurement framework to track ongoing performance to inform optimization and improve overall ROI. •How We Work: You will gain deep insights into our current processes, identifying areas for improvement, implementing agile marketing practices to improve time to market and overall effectiveness. What you bring to the role:•5+ years of Product Marketing experience in B2B enterprise SaaS •Demonstrated experience in GTM planning and execution, competitive intelligence, win/loss analysis, messaging/storytelling and internal enablement. •Strong analytical and data-driven mindset, with ability to translate insights into actionable strategies. •Excellent communication skills with the ability to articulate complex ideas and strategies in a clear and compelling manner cross-functionally. Can effectively manage through influence.•Strong interpersonal skills - this role will interact with customers as well as our internal sales, product management, account management, finance, campaign marketing, and executive leadership teams.Proven ability to work in a fast-paced, deadline driven, collaborative climate.Total Rewards:Remote working environmentAbility to work in a physical office, if near one of our offices (Wilmington, Irvine, and Austin)One America 401k plan with 4% employer matching on total earnings, not just base (100% fully vested)Company Bonus Plan or Target Sales Commission PlanFlexible Open Paid Time Off PlanPaid Parental Leave Policy10 paid holidays16 hours of paid volunteer timeBlue Cross Blue Shield benefit network (medical/dental/vision)Low-deductible PPO option or HDHP option with employer contributed HSADental with child orthodontia100% Employer paid Short Term Disability/Long Term Disability/Basic Life/Accidental Death & Dismemberment InsuranceHealth and wellness benefits including gym and Headspace reimbursementProfessional development opportunitiesEOE Statement/Accommodation Notice:LINQ is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Equal Employment Opportunity Posters If you'd like to view a copy of the company's affirmative action plan or policy statement, please email HRHelp@linq.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact HRHelp@linq.com. This email address is reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not use this email to inquire about the status of your job application if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as solicitation, following up on an application or non-disability related technical issues, will not receive a response.