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VP, Global Integrated Marketing
2 months ago
The Vice President, Global Integrated Marketing will shape and drive the HEYDUDE brand marketing strategy across channels, including digital, wholesale, and retail, and will ensure a cohesive marketing voice for the brand globally.
This position will report directly to the Senior Vice President/Chief Marketing Officer of HEYDUDE and will be a critical member of the HD Marketing Leadership Team. Working closely with other parts of the HEYDUDE Marketing Department and in partnership with the HEYDUDE Product & Merchandising, Digital, Consumer Insights, Shared Services, and Regional Sales teams, this role will contribute to the overall success of strategic marketing goals and the brand’s ultimate growth targets.
What You'll Do
Shape and direct strategy
With SVPCMO, devise integrated marketing strategies for HEYDUDE brand and products that will drive business growth success and be adaptable to different markets and channels
Translate high-level strategy into tactical plans and communicate to the team
Set KPIs and other goals related to strategies, monitor progress and adapt as needed
Effectively lead multiple teams
Directly supervise the Brand Partnerships Collaborations Integrated and Wholesale Marketing teams
Develop leaders of teams to drive high performance and grow into succession positions
Provide guidance to other Marketing team members and share experience and mentorship
Partner with creative and regional marketing
Work closely with HEYDUDE in-house creative team to produce marketing assets that reflect and align with the strategy and drive awareness and conversion targets
Interface with global regional HD marketing teams to ensure that market-by-market strategies properly ladder up to global pillars
Partner with other departments PM Digital Sales Retail
Partner with other departments to coordinate marketing efforts, incorporate consumer data and insights, and gather inputs
Ensure a cohesive cross-channel voice to market
Support marketing focused on HEYDUDE retail stores
Participate in brand-wide Go-to-Market GTM actions and offer input to the product development calendar at designated points in season creation
Work seamlessly with the Digital team to ensure that performance-based in-season marketing is delivered on time and on message
Drive optimal department functioning budget process data
Develop and manage the annual operating budget, address unexpected costs and surpluses, communicate and partner with finance partners
Continuously work to identify and improve internal processes to streamline operations and reduce friction
Gather, analyze, and share all relevant data related to team functioning
What You'll Bring to the Table
Minimum Education
Bachelor's degree with preference for business marketing or related field of study
15 years of progressive marketing experience, preferably with a global consumer brand that operates in multiple channels over multiple regions
Minimum 5 years of experience at a senior level managing large marketing teams, including retail complex brand distribution environments
Experience in the apparel or footwear industry is preferred
Experience in digital marketing, including paid digital influencers, digital innovation, and organic social
Experience influencing and driving results in a highly matrixed environment
Experience coordinating external agency partners
Experience with high-growth companies
Experience with publicly traded global companies
Knowledge Skills Abilities
Strong knowledge of best practices and trends in consumer marketing globally
Strong financial acumen and the ability to translate a strategy into a financial plan and manage an operating budget to plan
Strong business acumen with an ability to anticipate risks and identify contingency plans to minimize business disruption
Consumer-centric thought leader
Proven ability to synthesize information and clearly articulate a strategic roadmap forward
Ability to interpret data, social analytics, consumer insights to incorporate into content strategies, especially in youth fashion markets
Creates a culture of innovation and change that fuels business growth
Comfort working in a highly cross-functional matrixed environment
Collaborative and team-focused with the ability to address and resolve conflict
Adaptability to navigate ambiguity and change while driving results
Proven leadership skills and ability to cultivate large teams, maintain a healthy team culture, and manage performance
Strong executive presence, exceptional oral and written communication skills
Commitment to integrity, compliance to laws, internal policies, and ethical practices in everything that we do
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