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Global Brand Manager

2 months ago

Boston, United States Eurofins USA Consumer Product Testing Full time
Job DescriptionJob DescriptionCompany Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

The Eurofins network of companies is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. It is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. It also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.

In over 30 years, Eurofins has grown from one laboratory in Nantes, France to 58,000 staff across a decentralised and entrepreneurial network of 900 laboratories in over 54 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.

In 2021, Eurofins generated total revenues of EUR 6.72 billion, and has been among the best performing stocks in Europe over the past 20 years.

Job Description

Eurofins is a dynamic and innovative company with a global presence. We are committed to delivering exceptional services that resonate with consumers around the world. As we continue to expand, we are seeking a highly skilled and strategic Global Brand Manager to lead and elevate the Eurofins Consumer Product Testing (CPT) brand presence on a global scale.

 

Reporting to the VP of Global Marketing CPT, located in Singapore, the Global Brand Manager will be responsible for developing and executing comprehensive brand strategies, drive brand awareness, loyalty and contribute to overall business growth. This role requires a creative and analytical mindset, strong leadership skills, and the ability to collaborate across diverse teams to achieve common objectives.

 

Key responsibilities: 

Integrated Brand Strategy and Positioning

  • Formulate and implement a global brand strategy for B2B and B2B2C segments, aligning with company objectives and addressing unique audience needs.
  • Collaborate cross-functionally to ensure brand consistency, communicating compelling brand stories for resonance.
  • Maintain consistent brand messaging for B2B and B2B2C segments, aligning with company values. Monitor trends, adjust positioning, and implement a robust differentiation strategy for sustained competitiveness.

 

Campaign Management

  • Plan and execute integrated marketing campaigns for B2B and B2B2C segments to enhance brand awareness, engagement, and thought leadership. Develop tailored creative assets, advertising materials, and digital content.
  • Identify and forge strategic partnerships, collaborating on joint marketing initiatives, co-branded campaigns, and mutually beneficial activities to expand brand reach within industry networks.
  • Develop and implement a comprehensive video marketing strategy, creating high-quality content showcasing product features, testimonials, and brand values, optimized for diverse platforms to ensure a consistent and compelling brand message.
  • Leverage influencer marketing strategies to amplify brand reach and engagement.
  • Implement lead generation strategies through branding efforts.

 

Brand Performance Analysis

  • Utilize data analytics and key performance indicators to measure the effectiveness of brand initiatives in both B2B and B2B2C environments.
  • Provide regular reports and insights to senior management, making data-driven recommendations for continuous improvement.
Qualifications

  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • Proven experience as a Brand Manager with a global perspective , including experience in both B2B and B2B2C marketing.
  • Strong analytical and strategic thinking skills.
  • Excellent communication and interpersonal skills.
  • Demonstrated ability to lead cross-functional teams and manage multiple projects simultaneously.
  • Familiarity with the latest trends in marketing, digital media, and consumer behavior.
  • Ability to thrive in a fast-paced, dynamic environment.


Additional Information

  • Excellent full time benefits including comprehensive medical coverage, dental, and vision options
  • Life and disability insurance
  • 401(k) with company match
  • Paid vacation and holidays

Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.