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Marketing Director
2 months ago
Greenbrook TMS is seeking a
Director of Marketing
who will support all levels of the organization by developing and executing marketing strategies targeted specifically towards healthcare providers, with a primary focus on driving brand awareness, engagement, and advocacy among providers.
This position will work out of our Delray Beach office. We offer a competitive pay range based on education level and prior experience PLUS a generous benefits package including 401(k) with company match, paid time off, and medical/dental/vision benefits.
Essential Functions and Job Responsibilities:
Create and execute comprehensive marketing plans aligned with the organization’s goals and objectives to drive patient acquisition, retention, and engagement.
Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.
Conduct market research to identify new opportunities, competitive landscape, and patient needs. Utilize data to inform and adjust marketing strategies.
Oversee the development and implementation of brand strategies to enhance brand awareness, patient trust, and loyalty across all states.
Work closely with clinical, operations, and executive teams to ensure marketing initiatives align with business goals and clinical excellence.
Formulate and oversee digital marketing strategies, including SEO/SEM, social media, email campaigns, content marketing, and online advertising.
Ensure the organization's website is up-to-date, user-friendly, and optimized for patient conversion. Oversee content creation, updates, and analytics.
Develop and implement a social media strategy to engage with current and potential patients, promoting services and health-related content.
Manage all internal and external communications, ensuring consistent messaging and brand voice across all platforms.
Build and maintain relationships with media outlets, healthcare organizations, and community partners. Handle media inquiries and prepare press releases to promote the organization's achievements and services.
Develop and implement crisis communication strategies to manage and mitigate potential reputational risks.
Plan and execute marketing campaigns across various channels (digital, print, events) to promote services, special programs, and health awareness initiatives.
Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Establish KPIs and metrics to measure the effectiveness of marketing strategies and campaigns. Provides regular performance reports to the executive team and stakeholders.
Use data insights to continuously improve marketing efforts, optimizing for patient acquisition, retention, and satisfaction.
Ensure all marketing practices comply with healthcare regulations, including HIPAA and other relevant laws and guidelines.
Plan and manage marketing events such as health fairs, webinars, and community outreach programs to promote services and engage with the community.
Develop and implement strategies to enhance patient engagement and satisfaction, including patient feedback mechanisms and personalized communication.
Manage relationships with external vendors and agencies, ensuring quality and consistency in outsourced marketing efforts.
Other related duties as assigned.
Management/Supervision (if applicable):
Manages members of a high caliber Marketing team to support the effective execution of all business goals, while enabling individual professional development and career growth potential.
Enforces and supports adherence to complying with regulatory requirements by Greenbrook TMS colleagues and staff, including those managed or overseen.
Minimum Qualifications:
Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
Minimum five (5) years of progressive corporate Marketing experience, preferably in a healthcare practice setting.
Experience in spearheading successful marketing campaigns, both traditional and digital.
Strong background in client services and relationship management preferred.
Supervisory/leadership experience required.
Intermediate proficiency with Microsoft Office Suite, specifically Word and Excel functions.
Experience using marketing software, preferably Salesforce.
Authorization to work in the United States without requiring authorization sponsorship by our company for this position now or in the future.
A satisfactory background check inclusive of driving records, criminal records, employment references, education, social security, and OIG exclusions.
Competencies, Skills, and Abilities:
General knowledge of Marketing standards of best practices, specifically traditional and digital marketing campaigns.
Ability to develop professional correspondence, communicate effectively with a diverse population, and provide outstanding customer service both internally and externally.
Excellent organizational and multi-tasking skills with acute attention to detail.
Capability to work in a fast-paced environment, while demonstrating resourcefulness and proactivity.
Capacity to analyze data, as well as identify and apply meaningful trends to organizational requirements.
Aptitude to recognize and perform duties that need to be completed although not directly assigned.
Ability to learn new systems, software, and processes quickly and autonomously.
Dedication to collaborative teamwork and creative problem-solving.
Who we are:
Operating through over 130 Company-operated treatment centers, Greenbrook is a leading provider of Transcranial Magnetic Stimulation (“TMS”) therapy, an FDA-cleared, non-invasive therapy for the treatment of Major Depressive Disorder and other mental health disorders, in the United States. TMS therapy provides local electromagnetic stimulation to specific brain regions known to be directly associated with mood regulation. Greenbrook has provided more than one million TMS treatments to over 27,000 patients struggling with depression.
Over 16 million Americans are affected by depression. Greenbrook TMS is changing the way that depression is treated, and YOU can be part of making a positive difference in the lives of patients by joining our amazing team
For patient testimonies on HOW we are transforming lives for the better, click here
Greenbrook TMS is a growing company seeking dedicated individuals who will be key employees as we expand - come join us
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