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Senior Product Marketing Manager
2 months ago
Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.
Job Description
We are looking for a Senior Product Marketing Manager to join our growing team and champion our products that contribute to our mission to delight people at work. As a Senior Product Marketing Manager, you are responsible for creating go-to-market and engagement strategies post-launch that generate interest, accelerate pipeline, and drive product success. In this role, you will work closely with product, sales, and marketing teams to ensure that prospects and customers immediately see the value of the product and can easily achieve their use cases and goals. Your direct experience with prospects and customers will fuel product positioning, messaging, content, and the roadmap. Your sales support, win-loss analysis, and competitive research will drive sales strategies and product revenue.
Responsibilities:
Go-to-market strategy:
Develop and execute comprehensive go-to-market strategies and continually refine product positioning, messaging, and value propositions that resonate with our target audiences.
Product releases:
Work with the product team on feature input and roadmap development. Manage and support release launches to further differentiate the product in the market.
Content creation:
Create short and long-form content that conveys the unique value propositions and benefits of the product and generates leads.
Sales enablement:
Develop and maintain sales enablement materials such as training videos, cheat sheets, pitch decks, and one-pagers to ensure sales team success.
Market and competitive research:
Conduct ongoing market and competitive research to identify customer needs, market trends, and competitive insights.
Customer advocacy:
Build relationships and work directly with customers to foster advocacy, customer content, and inform the product roadmap.
Qualifications
5-10 years experience in the ITSM field as an IT consultant or as a product manager / product marketing manager for a software vendor.
Demonstrated ability in launching and growing innovative technology products.
Ability to quickly learn new technologies in a fast-moving environment.
Exceptional organizational and analytical skills.
Extremely strong written and verbal communication skills.
Must be a team player and able to work collaboratively with internal and external team members.
Enthusiasm for working in an international, collaborative, and fast-paced environment and learning new technologies.
Professional-level English, spoken and written; fluency in French, German or Spanish is a plus.
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