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Market Development Manager

3 months ago

Bakersfield, United States Generac Power Systems Full time

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. The

Market Development Manager

is responsible for increasing market share and brand preference of Generac Power Systems – Mobile channel within key end markets. This role will actively prospect new business opportunities with major end market accounts in commercial construction, infrastructure development, energy, and other markets as identified. This individual will develop and execute targeted strategies, establish program agreements, and drive product sales to the end market users through our current distribution platform. Territory Coverage:

California, Arizona, Nevada and Utah Essential Duties and Responsibilities: Identify key end market prospects and the development of the Major Account sales program.

Plan and implement sales strategies to maximize share and margin; motivate customers to prefer Generac products over the competition.

Expand customer base by identifying new partners and developing new customer opportunities.

Build and maintain an extensive pipeline of new Major Account opportunities. Position is 80% new account development and 20% account management.

Build strong relationships with established Major Account customers and GMP support teams to enhance long-term business relationships.

Partner with Product Managers to advise customers on specification based on application and technical needs.

Maintain sales records in CRM and current activity on progress to provide accurate forecasting information.

Work with sales and business leadership to develop a business plan to support each Major Account’s growth initiatives.

Provide market feedback and competitive intelligence to business and sales leadership.

Maintain tight follow up on programs to close opportunities effectively and efficiently.

Communicate proficiently with GMP sales team members to ensure coordinated effort to capture and serve Major Accounts effectively.

Be responsible for the overall success of our relationship across all touch points.

Performs other duties as assigned.

Minimum Qualifications: Bachelor’s Degree in Business, Marketing, or Engineering or equivalent experience

4 years of related field experience calling on larger equipment, construction or engineering companies

Ability to travel 50-70% of the time

Preferred Qualifications: Experience in business-to-business wholesale and wholesale rental industry

Working knowledge of OEM / Distribution model

Experience in the power generation, heavy equipment, or industrial equipment industries

Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close

Experience identifying leading market indicators and major projects through various tools such as McGraw-Dodge and Industrial Information Resource/PEC reports

Physical Demands

: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel. “We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.” Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.

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