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Marketing Specialist

4 months ago

Seattle, United States Sound Transit Full time

Salary range is $55k to $130k, with a midpoint of $85k.New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity and market.Sound Transit also offers a competitive benefits package with a wide range of offerings, including:Health Benefits: We offer two choices of medical plans, a dental plan, and a vision plan all at no cost for employee coverage; comprehensive benefits for employees and eligible dependents, including a spouse or domestic partner.Long-Term Disability and Life Insurance.Employee Assistance Program.Retirement Plans: 401a - 10% of employee contribution with a 12% match by Sound Transit; 457b - up to IRS maximum (employee only contribution).Paid Time Off: Employees accrue 25 days of paid time off annually with increases at four, eight and twelve years of service. Employees at the director level and up accrue additional days. We also observe 12 paid holidays and provide up to 2 paid floating holidays and up to 2 paid volunteer days per year.Parental Leave: 12 weeks of parental leave for new parents.Pet Insurance.ORCA Card: All full-time employees will receive an ORCA card at no cost.Tuition Reimbursement: Sound Transit will pay up to $5,000 annually for approved tuition expenses.Inclusive Reproductive Health Support Services.Compensation Practices: We offer competitive salaries based on market rates and internal equity. In addition to compensation and benefits, you'll find that we provide work-life balance, opportunities for professional development and recognition from your colleagues.GENERAL PURPOSE: Under general direction, the Marketing Specialist supports digital content production for Sound Transit's marketing channels (social media, web and email). Participates in cross-functional project teams to ensure alignment between marketing priorities (rider recruitment and retention, reputation and brand awareness) and agency strategic goals. ESSENTIAL FUNCTIONS:The following duties are a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.Produces marketing content for multiple channels (social media, blog, web, marketing emails).Serves as the social media content co-lead (intake process, write and produce content, schedule and publish posts).Provides content production and publishing support for The Platform and LifeSTyle blogs. Monitors Sound Transit social media channels in partnership with the Manager - Social Media/Marketing, and actively engages with incoming comments, questions and feedback.Uses analytical tools such as Google Analytics, Hootsuite Pro and Facebook Insights to monitor and evaluate marketing content performance.Provides recommendations to adjust the social media/content marketing strategy for optimal results.Stays up to date on best practices and emerging trends in social media and content marketingChampions and models Sound Transit's core values and demonstrates values-based behaviors in everyday interactions across the agency.Contributes to a culture of diversity, equity and inclusion in alignment with Sound Transit's Equity & Inclusion Policy.It is the responsibility of all employees to follow the Agency safety rules, regulations, and procedures pertaining to their assigned duties and responsibilities, which could include systems, operations, and/or other employees.It is the responsibility of all employees to integrate sustainability into everyday business practices.Other duties as assigned.MINIMUM QUALIFICATIONS:Education and Experience: Bachelor's degree in Marketing or related field and four years in marketingor communications; Or an equivalent combination of education and experience.Required Knowledge and Skills:Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills. Marketing principles and practices and their application to assigned area of responsibility. Working knowledge of social media marketing principles and practices.Working knowledge of social media monitoring and reporting platforms (Hootsuite, Sprout Social, etc.).Working knowledge of blog platforms (WordPress, Squarespace, etc.).Project coordination and management (how to take an idea and make it something tangible). Collaborating with subject matter experts to achieve a common goal.Strong organizational skills (digital content calendaring and publishing). Strong written and communication skills. Passion and curiosity for the digital marketing space and digital culture. Physical Demands / Work Environment:Work is performed in a standard hybrid office and field environment.Position is responsible for producing social media content; May be subject to standing, talking, walking, and carrying and lifting of objects up to 25 pounds.The Agency promotes a safe and healthy work environment and provides appropriate safety and equipment training for all personnel as required. Sound Transit is an equal employment opportunity employer. No person is unlawfully excluded from employment action based on race, color, religion, national origin, sex (including gender identity, sexual orientation and pregnancy), age, genetic information, disability, veteran status or other protected class.Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)