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Senior Digital Marketing Manager

2 months ago

Boston, United States Snyk Full time

Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced "sneak") comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure - and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.

Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you'll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.

Our Opportunity

As the Senior Digital Marketing Manager for Snyk, you'll be responsible for driving revenue growth by developing, executing, and monitoring comprehensive digital marketing campaigns to drive awareness and pipeline from new and existing customers through the buying cycle.

You'll Spend Your Time:

Executing and Coordinating:

  • Identifying high-impact digital marketing opportunities for brand awareness and pipeline generation within paid search and paid social.
  • Overseeing the execution of paid social media advertising and paid search engine marketing campaigns aligned with campaign goals and audience targeting.
Cross-Functional Collaboration:
  • Working with the Digital Advertising Lead, Demand Generation Managers, Design, MoPs, and Product Marketing team to translate campaign strategies into actionable digital tactics that drive business outcomes.
Data-Driven Analysis & Decision Making:
  • Analyzing campaign performance data with an eye toward pipeline generation and funnel conversion, driving toward business revenue targets.
  • Diving deep into channel performance, ad testing, and conversion funnels to steer campaigns and decide on future investments.
  • Effectively managing and allocating global budgets to improve campaign efficiency, maximize ROI, and achieve marketing objectives.
What You'll Need:
  • 4+ years of experience in hands-on digital marketing. Experience coordinating or executing digital programs, for example:
    • Social media ads (LinkedIn, Facebook, X, Reddit, Quora)
    • SEM marketing (display, search, SEO is a plus)
    • Publisher
  • Demonstrable success in planning and executing multi-channel marketing campaigns, especially within paid search and paid social.
  • Ability to handle multiple tasks in a fast-paced environment under tight deadlines
  • Strong analytical skills and are comfortable leveraging Salesforce, Marketo, Looker, and Google Analytics 4 for analysis and reporting.
  • Demonstrable success in planning and executing multi-channel marketing campaigns, especially within paid search and paid social.
  • Ability to handle multiple tasks in a fast-paced environment under tight deadlines.
  • Strong analytical skills and comfort leveraging Salesforce, Marketo, Looker, and Google Analytics 4 for analysis and reporting.
  • Demonstrated ability to apply business knowledge to marketing problems. Strategic marketer who is intellectually curious, proactive, and collaborative.
We'd be Lucky if You:
  • Have experience in Cyber Security B2B marketing.
  • Are skilled in SEO.
  • Have a background in publisher marketing.
  • Have experience working in a fast-paced startup environment, where adaptability and creativity are highly valued.
#LI-CH2

We care deeply about the warm, inclusive environment we've created and we value diversity - we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you're the right person, do apply anyway

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
  • Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
  • Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
  • Health benefits, employee assistance plans, and annual wellness allowance
  • Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances