Digital Marketing Director

1 month ago

Boston, United States NetVirta, Inc Full time
Job Description:

Digital Marketing Director at NetVirta, Inc in Boston, MA, United States. This position is open to candidates with a Bachelor's Degree in a relevant field.

Job Responsibility:

NetVirta is dedicated to providing better-fitting products using our world-class 3D body scanning technology. We are seeking a strategic and data-driven Digital Marketing Director to lead our consumer-facing marketing efforts.

Responsibilities
  • Develop and execute comprehensive digital marketing strategies to drive user acquisition, engagement, and retention for our app.
  • Oversee the planning, execution, and optimization of all digital marketing channels including paid media, paid search, paid social, SEO/SEM, ASO, and more.
  • Collaborate cross-functionally with other facets of the marketing team (Influencer, Content, Social Media) to inform strategic decision-making.
  • Build and lead the digital marketing team.
  • Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing initiatives, continuously optimizing campaigns to maximize ROI.
  • Collaborate with internal teams and external partners to integrate digital marketing into broader marketing initiatives.
  • Stay informed about industry trends, best practices, and emerging technologies in digital marketing to maintain a competitive edge.
  • Manage digital marketing budgets and allocate resources efficiently to drive results.
Preferred Skills & Experience
  • Bachelor's degree in marketing, business administration, or related field; MBA preferred.
  • 8-10 years of experience in digital marketing.
  • 3 years of management experience, with experience in managing digital marketers.
  • Proven track record of success in digital marketing roles, preferably within the B2C space and with experience in app or tech company marketing.
  • Strong leadership and team management skills.
  • Excellent analytical and strategic thinking abilities.
  • Experience with digital marketing tools and platforms such as Google Analytics, Facebook Ads Manager, etc.
  • In-depth knowledge of digital marketing trends, channels, and best practices.
  • Passion for fashion, technology, and innovation, with a keen understanding of consumer behavior and trends in the fashion industry is a plus.
Benefits
  • Your choice of comprehensive benefits for you and your family's health, dental, vision.
  • Paid time off for federal holidays.
  • Competitive pay, stock options, and annual bonus eligibility.
  • Significant opportunity for promotion or additional responsibilities as the company grows rapidly.
  • Office location in the heart of Boston with convenience to the MBTA lines.
  • Work at the cutting edge of high technology that will reshape consumer e-commerce experience.
  • Casual dress and fun office atmosphere.

If you're looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us

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