Content Marketing Manager

4 weeks ago


Bethesda, United States CareerBuilder Full time

Summary:

The purpose of the Content Marketing Manager is to create engaging and curated content to be used for planning, developing, and implementing the companys content strategy on social media and offline marketing campaigns.

Essential Functions:

Creates and owns the design of digital and print marketing materials including flyers, email templates, banner ads, presentations, social media campaigns, and videos
Appraises what is relevant to various HMSHost audiences; ensures that all marketing content is on-brand in style, quality, and tone
Builds and manages microsites using content management systems that allow for shared editorial access to internal partners
Establishes and maintains an editorial calendar that regularly delivers impactful content on social media and to internal digital channels
Assists in media content creation for internal and external programs and platforms
Curates insights from internal subject-matter experts into marketing content and campaigns for external audience
Analyzes performance of marketing campaigns; prepare reports on effectiveness of how campaigns drive sales and brand awareness
Optimizes posted content for search engines and social promotion
Acts as brand guardian and gives creative direction to internal brand users and external creative contractors
Assists and supports local marketing initiatives to capture target audience in the field

Reporting relationship and other important information
This is an exempt position under the Fair Labor Standards Act.
The Content Marketing Manager reports to the Director of Marketing.
The position is required to travel occasionally and irregularly to project sites as necessary.

Minimum Qualifications, Knowledge, Skills, and Work Environment:

Requires marketing acumen typically gained through a Bachelors degree in communications, public relations, marketing communications, hospitality, or related field and 2-5 years of experience in marketing communications and public relations
Requires in depth knowledge of social media platforms and trends
Requires working knowledge of graphic design and photo/video editing tools (i.e., Adobe Creative Suite, Canva, PowerPoint, YouTube Video Editor)
Requires working knowledge of digital marketing tools (i.e., Constant Contact, Google Analytics, HubSpot, Wix)
Requires excellent verbal, visual, and written communication skills
Requires ability to think analytically and evaluate marketing effectiveness
Requires being organized, detail oriented, and able to work independently
Requires ability to multi-task and demonstrate time management
Willingness to learn and use new technology tools
Flexibility to work additional hours, as necessary
by Jobble

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