Marketing Manager
4 weeks ago
Are you looking to accelerate your career without having to hide your authentic self - a place where you can be you? A career that’s making a bigger impact on the world? At OneDigital, we are on a mission to help people do their best work and live their best lives. From the services we offer to the way we show up for each other each day, we are fueling dreams, achieving big goals, and embracing each other’s truest selves.
We understand that pursuing a new job is a big deal. Maybe you’re afraid you won’t fit in. Well, here’s the good news. For us, the days of “fit in to get in” are over and being different is not a barrier to getting ahead. Greatness comes in all shapes, sizes, colors, and experience levels. If you are looking for a people-first culture that is wired for growth, driven to serve, and totally committed to having your back, give us a shot. Your best life awaits.
Our Newest Opportunity:
Summary:
The DMV (D.C., Maryland, Virginia) Marketing Manager is responsible for managing a variety of strategic marketing efforts in their market—including building and maintaining the OneDigital brand overall and managing initiatives to drive growth and engage customers. This position works hand in hand with the Senior Regional Marketing Manager, market-level sales and client service teams in support of the growth and retention plans as determined by the DMV senior leadership team. This position works closely with the other field marketers in the market, region, and the corporate marketing team.
The Marketing Manager requires an understanding of OneDigital’s business, vendor management expertise, professional communication acumen to manage important internal and external communications, and attention to detail as it relates to strategic initiative management.
Essential Duties and Responsibilities:
Accountable for delivering on specific strategic priorities as part of our marketing strategy that drive profitability, brand consistency, and overall market growth
Collaborates with national marketing team in developing goals, strategies and management practices that will ensure in-region dynamic sales growth and industry-leading client retention;
Fosters and develops relationships with local office leaders in order to exceed the sales and retention goals for the office;
Manages brand awareness activities in the region, including regional buzz-building, event marketing, key market messaging and execution;
Works with OneDigital’s corporate marketing team to develop the voice of the region and ensure it is articulated clearly in region-facing marketing messages;
Oversees content development, execution and management for all marketing channels, including media (online and print), website and social, and branded collateral (including videos);
Researches and develops messaging that resonates with ideal customers; collaborates with leadership, sales, and service teams to understand customer needs and develop insight-based messaging and collateral to support;
Manages and implements regional marketing plans—including digital lead generation activities, D4M campaigns, webinars, and PR; leverage customer data to improve customer experience and outcomes
Works closely with regional leadership to develop an enablement strategy to ensure colleagues have efficient and effective access to the right resources for their customers
Manages local market relationships with PR firm, journalists and media, and works with OneDigital’s national PR service provider as needed;
Design and deliver innovative in-person and virtual events, and peer forums;
Plan and execute industry events, developing print collaterals/website messaging, and executing marketing automation activities; consults local office leaders on event marketing best practices;
Collaborates with leaders to monitor, analyze and present results of marketing efforts to stakeholders;
Works with Sales, Client Services and IT to maintain, scrub and renew data used for digital marketing initiatives;
Represents marketing in acquisition activities in the region, and works in conjunction with the corporate team to support the onboarding process for acquisitions in the region overall.
Qualifications, Skills, and Requirements:
Strong business writing and communication skills, including comfort working with executive-level stakeholders;
Growth mindset focused on driving outcomes with the ability to think strategically and problem solve;
Ability to prioritize work and manage multiple priorities concurrently in a fast-paced environment;
Strong project management skills and experience serving as a project lead: plan, organize, and manage the execution of multiple, complex projects
Propensity towards curiosity and continuous learning; demonstrated ability to develop industry insights into actionable content
Strong business acumen of marketing trends with the ability to translate concepts into compelling narratives for a wide range of audiences
Strong leadership presence and ability to build relationships with internal and external stakeholders;
Ability to work independently and as a member of the team;
Must be self-motivated and disciplined; demonstrated ability to take initiative;
Comfort with technology and using online software to manage your work;
Demonstrated experience working with the following design platforms: Adobe Creative Suite, Canva, and PowerPoint, as well as one or more organizational platforms such as: Microsoft Teams and Planner, Asana, and Microsoft 365
Demonstrated aptitude towards innovation and comfort with latest digital marketing strategies and tools such as: CMS, WordPress, Vimeo, Animoto, and Flipsnack
Education, Training and Experience:
Bachelor’s degree in Marketing, Communications, Public Relations, Information Design or a related field;
8+ years of B2B marketing experience in insurance, healthcare, hospitality, or law with increasing responsibilities;
Proven experience managing both online and in-person events including all aspects of planning, vendor management, execution, and communications
Proven experience with D365 for Marketing (D4M), WordPress, video, and other digital platforms;
Proven experience with Hootsuite, LinkedIn, Instagram and other social platforms;
Recent management experience (minimum of five years) or a proven capability to manage entry-level team members.
Your base pay is dependent upon your skills, education, qualifications, professional experience, and location. In addition to base pay, some roles are eligible for variable compensation, commission, and/or annual bonus based on your individual performance and/or the company’s performance. We also offer eligible employees health, wellbeing, retirement, and other financial benefits, paid time off, overtime pay for non-exempt employees, and robust learning and development programs. You will receive reimbursement of job-related expenses per the company policy and may receive employee perks and discounts.
To learn more, visit: www.onedigital.com/careers
Thank you for your interest in joining the OneDigital team
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