Campaign Manager | Personalized Content Team

2 weeks ago

Bethesda, United States Dept Full time

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating. Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world. This role is part of our Personalized Creative team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalized, digital communications that change perceptions, shape new behavior's, and shift market share for our clients including eBay, Ancestry, Walmart, and more JOB PURPOSE: As a Campaign Manager in this role you will be a part of eBay’s CRM team, known as the 'Customer Moments’ Marketing Team. Working cross-functionally to deliver end-to-end campaigns for their owned channels, onsite, in app, CRM and push. We are fully embedded within the eBay marketing team and work closely with trading, brand, social and comms to strategically plan and execute activity - laddering back to eBay’s overarching business objectives. We work closely with the DEPT account team to creatively bring campaigns to life while ensuring all activity is planned in conjunction with the DEPT merchandising team guaranteeing relevant inventory supports all our on-site content. All activity is underpinned by data and insights, with all campaign metrics monitored and optimised throughout the lifecycle of the project. We work in tandem with the analytics, research and product teams within eBay to ensure all content is relevant for the customer and the user journey is seamless. eBay is passionate about connecting people with the things they love. As the world’s biggest online marketplace, they pride themselves on technology-led innovation and want to help shape the future of commerce. They put their customers, buyers and sellers, at the centre of everything they do. This is a hybrid, full-time contract based in Toronto, Ontario. KEY RESPONSIBILITIES Supporting the eBay team to execute the Owned Channel Marketing & Promotions plan Execution of campaigns managing internal eBay stakeholder relationships to meet briefing deadlines and ensure campaigns are delivered on time End to end campaign management of email and onsite marketing campaigns from creative brief to execution Ensuring all marketing activity is effectively targeted, delivered and evaluated Working with the ebay Customer Moments Marketing team to identify opportunities to optimise existing campaigns and new campaign ideas Reporting in channel performance and provide actionable insights for ongoing campaign optimisation Coordinating market campaign reports and sharing learnings to improve future campaigns Champion eBay, the customer and their needs Other ad-hoc tasks in support of retail marketing team Brief and manage creative asset creation with the DEPT Creative Team WHAT WE ARE LOOKING FOR Experience managing and leading the end-to-end execution of digital campaigns Understanding of data-driven direct marketing including email, customer segmentation and onsite marketing Great communication skills, with the ability to build internal relationships quickly and be seen as a safe pair of hands Ability to write detailed and succinct creative briefs for a range of digital projects Ability to work simultaneously on multiple projects, keeping relevant stakeholders informed Demonstrate flexibility and agile way of working as marketing plans and priorities evolve Organised, with an ability to work quickly and efficiently to ensure deadlines are met Self-starter with plenty of initiative and drive - approaching projects with creativity and innovation Invested in results and demonstration of a can-do attitude Strong attention to detail WE OFFER: A flexible, hybrid working policy Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT A reputation for doing good. DEPT has been a Certified B Corp since 2021

and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. Awesome clients. Whether big or small, local or global — at DEPT you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. Global annual DEPT Cares Month

in which employees come together and donate their skills to support local charities. Tons of Office perks in our Toronto office Enjoy biweekly breakfasts and lunches, tons of free snacks, and of course team events on the regular DEPT

is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified. DEPT

is proud to be an equal opportunity workplace that seeks to recruit, develop, nurture and retain the most talented people from a range of diverse backgrounds, skills and perspectives. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. DIVERSITY, EQUITY, & INCLUSION At DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts

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