Associate Product Marketing Manager

4 weeks ago

Bethesda, United States Teaching Strategies Full time
Be a Part of our Team

Join a working family that is dedicated to the mission of the work we do

Teaching Strategies is an innovative edtech organization focused on connecting teachers, children, and families. As front runners in the early childhood education market, we build dynamic, top-quality digital products that integrate all of the essential elements of a high-quality solution: curriculum, assessment, professional development, and family engagement. We are building a team of results-oriented individuals who will thrive in a collaborative, work-hard/play-hard culture. We pride ourselves on the impact we have on the early childhood field through supporting teachers who are doing the most important work there is, teaching children to become creative, confident thinkers.

Position Overview

As the Associate Product Marketing Manager, you will assist the Product Marketing Team in supporting a portfolio of 25+ products and associated campaigns targeting key audiences and strategic markets. You will work collaboratively with the broader Marketing team and Sales.

Specific Roles & Responsibilities:
  • Assist in defining and executing go-to-market strategies and campaigns for new product or feature launches and measure efficacy against key performance indicators
  • Support major product launches with sales enablement, website, and playbook audits, and development/updating of launch communications
  • Assist in developing and executing campaigns aimed at acquiring new customers in strategic markets and/or increasing our engagement with current customers; Measure the efficacy of such programs to inform future campaign goals/tactics
  • Conduct research to analyze competitive landscape, market trends and customer /persona behavior
  • Maintain overall product catalog, driving annual and periodic updates through the production process
  • Prepare reports and presentations by collecting, synthesizing, and analyzing internal and external data
  • Maintain an inventory and directory of sales support materials, ensuring all resources are accurate and current
  • Research new sources of prospective customers and campaigns, providing recommendations to marketing leadership
  • Assist with communications updates to Sales team and Slack channel Q&A support
  • Support creation of success stories, participating in end-to-end process of interviewing customers, developing key messaging, assisting with production of narrative, video, social, and other derivative content
  • Support conference and event planning to showcase Teaching Strategies products
  • Assist in executing product marketing tasks within the scope of a larger product or project, under guidance from the manager
  • Occasional domestic travel required for in-person team, department, and company meetings
Qualifications:

Required skills and qualifications
  • Bachelor's degree (or equivalent) in marketing, advertising, or communications
  • Experience in marketing coordination or similar role
  • Knowledge of product marketing, digital marketing, content marketing, social media marketing
  • Excellent communication and presentation skills
  • Outstanding attention to detail
  • Planning and project management skills
  • Initiative & persistence
  • Proficiency in Microsoft Suite
Preferred skills and qualifications
  • Experience in early childhood education a plus
  • Working knowledge of design software, marketing automation, CRM, webinar platforms, and/or content management software
  • Highly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Why Teaching Strategies

At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.

Let's open the door to your career at Teaching Strategies

Some additional benefits & perks while working with Teaching Strategies

Teaching Strategies offers our employees a robust suite of benefits and other perks which include:
  • Competitive compensation package, including Employee Equity Appreciation Program
  • Health insurance benefits
  • 401k with employer match
  • 100% remote work environment
  • Unlimited paid time off (which includes paid holidays and Winter Break)
  • Paid parental leave
  • Tuition assistance and Professional development and growth opportunities
  • 100% paid life, short and long term disability insurance
  • Pre-tax medical and dependent care flexible spending accounts (FSA)
  • Voluntary life and critical illness insurance

Teaching Strategies, LLC is committed to creating a diverse workplace and is proud to be an equal opportunity employer of Minorities, all Genders, Protected Veterans, and Individuals with Disabilities.

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