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Senior Brand Manager
5 months ago
The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio. RESPONSIBILITIES: Includes the following; other duties may be assigned. •Develop and mine insights to determine consumer opportunities •Create new Digital Marketing and eCommerce Sales strategies •Identify and commercialize new platform innovation ideas •Develop/tighten new product strategy in line with brand growth strategy •Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process •Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability •Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations •Participate in improving organizational process and train marketing talent CAPABILITIES: •Creative •Strategic •Influence •Analytical •Decision making •Communication skills •Collaborative •Ability to multi-task and prioritize •Results orientation •Leads courageously •Thrive in an entrepreneurial, fast paced and dynamic environment •Resourceful •Excel at interacting with all levels of management including senior leadership . SKILLS: •Proficient in new product development validation research techniques •Able to collect and analyze syndicated data (IRI, Nielsen, Spectra) •Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization •Ability to develop and commercialization innovation both close-in and breakthrough •Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path •Knowledge of traditional customer base •knowledge of core marketing processes, digital strategies, & eCommerce. EXPERIENCE: •7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company 2-3 years of Digital & eCommerce EDUCATION: •Bachelor's Degree. MBA preferred
