Growth Marketing Manager

2 months ago

New York, United States The Ladders Full time
The Opportunity

As a Growth Marketing Manager at ModernFi, you will work directly with the founding team to develop and execute data-driven growth strategies that drive user acquisition, activation, retention, and revenue. You will play a crucial role in scaling our user base and optimizing our marketing funnel, working across teams to create and implement growth experiments that maximize our key performance indicators. Your efforts will help banks and credit unions better serve their communities, contributing to the financial health of millions of Americans.

We believe in hiring the best talent and letting you build with autonomy and ownership, while also supporting you to learn and grow your professional expertise. Not only is our team deeply skilled in their respective disciplines, we are eager to share our knowledge and learn from each other.

Your work at ModernFi matters. Our products help banks and credit unions better serve their communities, improving the financial health of millions of Americans. We are improving the ways that banks and credit unions operate and, in doing so, contributing to the stability of the US economy.

The Role
Responsibilities
  • Develop and implement data-driven growth strategies aligned with ModernFi's business goals
  • Design, execute, and analyze A/B tests and multivariate experiments to optimize user acquisition and retention
  • Lead customer acquisition efforts across various channels (paid, organic, referral, etc.)
  • Collaborate with product, engineering, and marketing teams to implement growth initiatives
  • Analyze user behavior data to identify growth opportunities and optimize the user journey
  • Create and optimize marketing funnels to improve conversion rates and reduce customer acquisition costs
  • Implement and manage marketing automation systems to nurture leads and retain customers
  • Monitor and report on key growth metrics, providing actionable insights to inform strategy
  • Stay up-to-date with the latest growth marketing trends and best practices
About You
  • 5+ years of experience in growth marketing, preferably in fintech or B2B SaaS
  • Proven track record of driving user growth and improving key metrics (CAC, LTV, retention, etc.)
  • Strong analytical skills with experience in data analysis and A/B testing
  • Proficiency in growth marketing tools (e.g., Google Analytics, Mixpanel, Optimizely)
  • Experience with customer acquisition channels (SEO, SEM, content marketing, etc.)
  • Excellent understanding of funnel optimization and conversion rate optimization techniques
  • Bachelor's degree in Marketing, Business, or related field; MBA a plus
  • High level of organization and comfort with data-driven decision making
  • Ability to handle nebulous problems and shifting priorities with flexibility and agility
  • Excited by the prospect of life- and career-changing work in a startup environment
  • High EQ, trustworthy, and calm under pressure
  • Interest in financial systems, markets, technology, and banking


About Us

The caliber and character of the ModernFi team set us apart.

We value competence and drive over experience and look for compassionate people with a diverse set of backgrounds. We appreciate technical ability, dedication, and humble confidence. Above all, we value respect - respect to our colleagues, our clients, our partners, and to ourselves. Because we are a close-knit team of high performers, we are selective and considerate with every hire.

The people at ModernFi could be doing anything in the world, yet they choose to be here.
Benefits

We offer generous salary, unlimited PTO, and premium health, dental, and vision insurance. As an early hire, you will have access to significant equity at a critical stage of the company's growth.

The Process

If you'd like to learn more, please email us at [redacted]. During the recruitment process, you'll meet Adam and Paolo.

Our process is focused on cultural and personality fit. We are excited to get to know you, learn about what motivates you, and ensure that we can accelerate your personal and professional growth.

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