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Health Marketing Campaign Manager

3 months ago

Boston, United States Best Buy Full time

Job DescriptionAs a Health Marketing Campaign Manager you will manage multi-channel B2B marketing campaigns for the purpose of driving brand awareness and demand generation across healthcare-specific prospects in health systems, biopharma, and payers. In this role you will be responsible for managing overall campaign strategy that will include identifying opportunities, project managing and executing tactics, optimizing spend, and reporting on results. This role is perfect for you if you are the scrappy, roll up your sleeves and get involved in commercial healthcare in a unique way, type of B2B marketing professional. This role is remote eligible, which means you would work virtually from home or another US based non-Best Buy Health location.What you'll doManage coordinated multi-channel B2B marketing campaigns for brand awareness and demand generationBuild and execute the strategy for third-party/partnership marketingBuild and manage the LinkedIn Ads strategyOptimize audience targeting across key business segmentsManage the logistical coordination and technical components of webinarsEnsure ongoing marketing reporting in Salesforce aligns with KPIs and strategyBasic qualificationsMinimum 3 years of relevant marketing experience requiredMinimum 1 year of experience within the Healthcare industry requiredPreferred qualifications3 or more years of B2B marketing experience preferred3 or more years of experience marketing to healthcare organizations preferred2 or more years of experience managing LinkedIn Ads preferredEducation background in marketing or business preferredWhat's in it for youWe're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.Our benefits include:Physical and mental well-being support via Best Buy Health Wellness ProgramComprehensive benefits including tuition reimbursement, caregiver support, and moreGenerous Best Buy employee discountAbout usBest Buy Health aims to enrich and save lives through technology and meaningful connections. Our strategy focuses on three main areas: consumer health products that help customers live healthier lives, device-based emergency response services for the active aging population, and virtual care offerings that help to connect patients and physicians. Best Buy Health is an Affirmative Action and Equal Opportunity Employer dedicated to creating an inclusive environment that values the diversity of our employees and does not discriminate against any employee or applicant. We are committed to equal employment opportunity for all applicants and employees, without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information, or any other protected characteristic under applicable law. Learn more about our Affirmative Action Policy Statement here.Reasonable accommodationBest Buy Health will make reasonable accommodations for employees and applicants for their religious beliefs and practices, mental or physical disabilities, and pregnancy, childbirth and related conditions. If you need a reasonable accommodation in the application process - to access job postings, to apply for a job, for a job interview, for pre-employment testing or with the onboarding process - please contact our Talent Acquisition team at talent.acquisition@bestbuy.com.To learn more about, view the "Know Your Rights" poster and Pay Transparency Nondiscrimination Provision here.BenefitsBest Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.