We have other current jobs related to this field that you can find below

  • Director of Marketing and Communications

    4 weeks ago

    St Johnsbury, United States Hersha Hospitality Management Full time

    Opportunity: Director of Marketing and Communications Develop and execute strategic marketing and communication plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations, social media, and community partnerships. Position The Fifth Avenue Hotel as one of the world's best. Essential Job...

  • Director, Fan Experience

    1 month ago

    St Petersburg, United States teamworkonline Full time

    The Tampa Bay Rays are seeking an enthusiastic and dynamic leader to be our Director of Fan Experience.  You must possess a passion for delivering outstanding service, training and creating a FUN and memorable experience for fans and staff alike at Tropicana Field and Al Lang Stadium.  Essential Duties and Responsibilities:Direct and manage the...

  • Director, Fan Experience

    1 month ago

    St Petersburg, United States AEG Full time

    The Tampa Bay Rays are seeking an enthusiastic and dynamic leader to be our Director of Fan Experience.You must possess a passion for delivering outstanding service, training and creating a FUN and memorable experience for fans and staff alike at Tropicana Field and Al Lang Stadium. Essential Duties and Responsibilities: Direct and manage the overall...

  • Marketing Operations Specialist

    1 month ago

    St Petersburg, United States Clipper Magazine Full time

    Job Type Full-time Description REMOTE POSITION!Summary The Marketing Operations Specialist supports the Lifecycle Marketing Strategist and works closely with the broader marketing and CRM teams to coordinate and manage marketing automation, print, audience segmentation and salesforce marketing deliverables. Essential Duties and Responsibilities • Manages...

  • Manager, Marketing Technology

    2 months ago

    St. Petersburg, United States L'Oréal Full time

    POSITION: Manager, Marketing TechnologyDEPARTMENT: Digital MarketingREPORTS TO: Director, Marketing TechnologyLOCATION: St. Petersburg, Florida (SalonCentric National Operating Center)SUMMARY:SalonCentric is seeking a highly skilled and motivated Manager, Marketing Technology. This role will be responsible for leading the implementation of various...

  • Marketing Director

    3 weeks ago

    Saint Petersburg, United States Chick-fil-A Fourth Street North Full time

    Job DescriptionJob DescriptionRestaurant Marketing DirectorQualifications:Serving as the Marketing Director requires you to be an outgoing, self-motivated, and an extremely coachable individual.You must also be highly perceptive and flexible in your interactions with our guests, with the ability to accurately read each situation.It is important that you have...

  • Director of Sales and Marketing

    3 months ago

    St. Paul, United States Crescent Hotels & Resorts Full time

    Description Be a part of the outstanding team at the Sheraton Woodbury St Paul. The Sheraton Woodbury is seeking an experienced and energetic individual to fill the position of Director of Sales and Marketing. The ideal candidate will implement strategies and a business plan to develop a customer base and create new relationships. The DOSM will work closely...

  • Entry Level Assistant- Marketing

    3 months ago

    St Petersburg, United States NCO Ent. Full time

    NCO's Enterprise is the leader in marketing and promotional consulting services. Our marketing team is helping transform our client's businesses into leaders in their market. We are seeking an entrepreneurial mindset with strong relationship-building and customer-facing skills to join our team as a Marketing Assistant. Marketing Assistant Overview: This role...

  • Director, Marketing

    3 weeks ago

    St Louis, Missouri, United States teamworkonline Full time

    POSITION: Director, Marketing - St. Louis BattlehawksReporting to: VP, Business Operations - St. Louis BattlehawksLocation: Candidate must live in the St. Louis area. About the UFL The United Football League (UFL) is the premier spring football platform, formed by the merging of the USFL and XFL in 2024. The UFL has eight teams, in Arlington (TX), Birmingham...

  • Marketing Director

    3 months ago

    St Louis, United States Govig & Associates Full time

    Govig Healthcare Group, your #1 full-service recruiting firm and your access to the best opportunities available, is seeking an experienced Marketing Director to lead the development and execution of marketing strategies for an established healthcare company as well as the related entities. The ideal candidate will have a strong background in healthcare...

  • Vice President, Digital Marketing

    5 days ago

    St Petersburg, United States L'Oreal USA, Inc Full time

    JOB TITLE: Vice President - Digital DEPARTMENT: Digital Marketing REPORTS TO: Chief Digital Marketing Officer LOCATION: St Petersburg, FL JOB SUMMARY: The VP of Digital will lead digital marketing & media strategy and execution that aligns with the overarching business goals of driving customer engagement and brand loyalty. The ideal candidate will...

  • Marketing Director

    3 months ago

    St. Louis, United States Hillside Rehab and Healthcare Center Full time

    Hillside Rehab and Healthcare Center -  MARKETING DIRECTORJoin the marketing team at a well-established, skilled nursing facility, located in Saint Louis, MO 63147. The Marketing Director is responsible for driving top line revenue for the facility by maintaining and exceeding budgeted census and case mix. This includes oversight of external marketing...

  • B2B Growth Marketing Senior Advisor

    2 months ago

    St Louis, Missouri, United States Cigna Full time

    B2B Growth Marketing Senior Advisor - Pharmacy Benefits Management (PBM) - Hybrid JOB DESCRIPTIONThe job profile for this position is Segment Marketing Senior Advisor, which is a Band 4 Career Track Role.ROLE SUMMARY: We are currently seeking a Segment Marketing Senior Advisor aligned to Evernorth, Cigna's Health Services business segment. This position is...

  • Marketing Director

    3 months ago

    St Catharine, United States Atria Management Company LLC Full time

    We create communities where employees thrive in their work, helping our residents thrive in their homes. We strive to enhance the lives and exceed the expectations of those we serve every day. To do this, we cultivate the diverse talents of our team members in order to achieve something together that they could not do alone. Benefits Atria Senior Living’s...

  • Director of Sales

    2 weeks ago

    St Albans, United States Sage Restaurant Group Full time

    Director of Sales & Marketing Sage Hospitality Group is set to hire a Director of Sales & Marketing to join us! The Ann Savannah, Apartments by Marriott Bonvoy will be joining Sage’s growing portfolio of lifestyle properties as it completes its conversion to an Apartments by Marriott Bonvoy concept by early 2025. This is a unique opportunity to shape the...

  • Director of Sales Marketing

    2 weeks ago

    St Paul, United States Horizon Hospitality Associates, Inc Full time

    We are seeking a talented Director of Sales for a prominent, full-service hotel in Minneapolis, MN. This property has a long history of success with an impeccable reputation as a leader in the market. The chosen candidate will enjoy autonomy in leading their team to success as well as great compensation and benefits.Compensation: $80,000 to $95,000 plus 20%...

  • Director Of Sales And Marketing

    4 weeks ago

    St Johnsbury, United States Gecko Hospitality Full time

    We are seeking a dynamic and enthusiastic Director of Sales & Marketing to join our team and help to deliver the highest quality of service to our guests. This Executive Committee role will be responsible for managing and motivating the Sales and Marketing team so that they are effective ambassadors and reach sales targets. Responsibilities: Maintain...

  • Director, Fan Experience

    1 month ago

    Saint Petersburg, United States Rays Baseball Club LLC Full time

    Job DescriptionJob DescriptionThe Tampa Bay Rays are seeking an enthusiastic and dynamic leader to be our Director of Fan Experience. You must possess a passion for delivering outstanding service, training and creating a FUN and memorable experience for fans and staff alike at Tropicana Field and Al Lang Stadium.Essential Duties and Responsibilities:Direct...

  • Agency Account Director

    2 weeks ago

    St Petersburg, United States Clutch Full time

    Role: Account DirectorSalary: up to $125k DOELocation: St. Petersburg, FLHybridClutch Creative is a rapidly growing staffing agency. We support our clients by identifying unreachable talent that helps their businesses grow.Our candidates work with us because they know we have the best opportunities available to them and will help them navigate their next...

  • Marketing Associate, YMCA

    1 week ago

    St Petersburg, United States YMCA of Greater St. Petersburg Full time

    Excellent opportunity for a talented individual with marketing experience to join our non-profit organization for youth development, healthy living and social responsibility. Reporting to the Marketing Director, the Marketing Associate is responsible for providing marketing and communications support for multiple departments across YMCA of Greater St....

Director, Segment Marketing

2 months ago

St Petersburg, United States Zelis Healthcare Full time

The primary responsibility of the Segment Marketing Director is to build and execute Account Based Marketing (ABM) plans for the Regional Health Plan segment that follows a path from account selection/prioritization, contact/persona identification, and nurturing, through to conversion. To enable the ABM plans, you will build and curate content, in partnership with product marketing and the internal content development team, that shows understanding of the audience's specific needs and requirements. This content will be a combination of thought leadership and product information to enable sales and digital marketing engagement. Strategically, you will collaborate with sales and product marketing to identify and create any unique personas or competitive positioning required for the segment. Additionally, this collaboration will define program goals and objectives for demand creation, pipeline acceleration, and awareness. Tactically, you will collaborate with performance marketing to identify and execute activities that will fulfill program objectives and with marketing analytics to share impact results with the business.

This role reports to the VP, Segment Marketing and works across Zelis' business units to frame our product portfolio and develop content specific to the regional health plan audience. It's vital to have or develop a deep understanding of the regional health plan audience by reviewing secondary market research, talking to sales leaders and industry analysts, attending industry conferences etc. An example of experience that would prepare you for this opportunity is an industry marketing manager position in a technology company, where you outlined specific use cases for a vertical segment. It is preferred that you have healthcare industry/healthcare payer experience, and a background with technology enabled B2B enterprise solutions is also helpful.

Other key factors for your success include the ability to lead initiatives across a matrixed organization, uncover and communicate new insights, and a proven ability to prioritize and manage complex and innovative projects.

Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.

What you'll do:

  • Be a strategic partner to sales. Collaborate with the regional health plan sales team to develop the ABM strategy
  • Collaborate with product marketing on upstream strategic aspects of the marketing plan to define competitive positioning, personas, value propositions, and messages for your segment
  • Collaborate with performance marketing to align on campaign objectives, timeline, and tactics to drive awareness, interest, and demand in the marketplace
  • Drive creation of segment specific content for use in demand programs and sales engagements, outlining the topic and guiding internal and external resources in creation of assets
  • Conceptualize and scope thought leadership content, identifying key themes and working with subject matter experts and internal/external resources to develop long-form content that positions Zelis as a leader with your segment
  • Be an effective writer - able craft key messages, develop a thesis, organize an outline, and guide staff writers and creative teams in producing market facing documents and presentations
  • Be comfortable scoping, managing, and communicating results of research projects to generate key insights into the business and market. Monitor and track secondary research reports for key insights and market understanding relative to trends and competition

What you'll bring to the table:

  • 7+ years of successful and progressive work experience in B2B marketing with Account Based Marketing experience
  • B2B Industry or segment marketing experience preferred; healthcare industry experience preferred; experience marketing to healthcare payers preferred; product marketing experience a plus; experience in B2B technology or professional services marketing a plus
  • Strong collaboration, relationship-building and influencer skills to build cross-functional partnerships in a matrixed environment
  • Experience in translating insights and strategies into effective marketing tactics
  • Strong written and verbal communication skills to help articulate customer and business needs
  • Critical thinker capable of producing applied insights and problem-solving
  • Self-starter and quick learner with the desire to learn new tools and techniques
  • Agile, able to deliver high-quality results under tight timelines
  • Ability to travel as needed, not exceeding 20%

It would be great if you also had:

  • Bachelor's degree required; MBA or Master's preferred

As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We're Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all. We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process.

Commitment to Diversity, Equity,Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.

Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.

Accessibility Support

We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com

SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you're contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis.