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Email Marketing Specialist
2 months ago
Job DescriptionWho We AreHorizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.Objectives of the RolePrimary business goal: increase the consumption of client's services by existing customers (nurture, cross-sell, upsell)Secondary business goal: support broader demand generation tactics as part of a customer acquisition strategyWork with fellow agency and client team members to develop and execute strategic email marketing plans and strategies.Identifying target segments, defining campaign goals, and determining optimal frequency and timing of sending emails.Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.Collaborating with cross-functional teams, including design, content, and analytics, to align email marketing efforts with broader marketing initiatives.What You'll Do Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.Automate key email campaign flows, triggers, and execution using PardotCreate engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals, and persuasive calls to action.Segment, augment, and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.Design visually appealing email templates that are responsive across devices and browsers.Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions, and ROI.Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvementWhat You've DoneBachelor's Degree in marketing, communications, or a related field2+ years experience in Email Marketing with a focus on high quality content creationStrong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.Proficiency in email marketing platforms such as Salesforce/Pardot, Mailchimp, HubSpot, Constant Contact and other marketing automation tools.Proficiency in data analysis and reporting using CRM tools such as Salesforce or other reporting tools such as Google Analytics.Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.Creative thinking and the ability to develop engaging email content.Strong attention to detail and organisational skills.Ability to work effectively in a fast-paced and deadline-driven environment.Who You AreA dot connecter, able to marry strategic thought and tactical objectivesEager to advance problem solving skills, with the ability to be solutions orientedA self-starter, takes initiativeA strong writer and communicatorAble to actively seek out and implement feedbackA hyper detailed oriented individualAn independent worker with strong time management and organization skillsA desire to be nimble and flexible to succeed in a fast-paced and ever-changing environmentA strong team player, willing to roll up your sleevesA business mature individual who exudes professionalism and respectCommitted to the success of your teamEager to guide and manage team members, will lead by exampleA supporter of and advocate for diversity, equity and inclusionPhysical Activity and Work EnvironmentNo physical labor is required.Hybrid work schedule - 3 days per week required in the New York City Horizon Office.Salary Range: $36.06 to $43.27 an hour. A successful applicant's actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equityThe statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.Base PayThe statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
