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Manager, Event Marketing

1 month ago

Boston, United States Publicis Groupe Full time

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 9,500 employees in over 40 offices around the world. For this role, Epsilon is looking for a Manager of Events to join our growing Corporate Events organization. Our Events team plans, executes, and owns a wide range of in-person events, including small- and large-scale industry conferences as well as bespoke activations and proprietary events. This role reports to the Senior Director of Event Strategy and works closely with multiple internal teams with a strong focus on collaboration with sales, marketing, and product teams. The ideal candidate has strong communication and organizational skills, a project management mindset and entrepreneurial, collaborative, and a results-oriented approach to lead and/or support the creation of high-touch experiences that engage prospective customers and elevate our brand. This person has the ability and demeanor to handle change while managing multiple events and stakeholders, thrives in a collaborative environment, and has successfully managed large-scale projects. What you’ll do: Own the end-to-end management and execution of industry conference sponsorships and stand-alone activations for all Epsilon products – retail media, digital, technology and data. Leverage superior project management, organization, and communication skills to ensure seamless execution across all events. Partner with internal marketing teams to develop bold event strategies and creative activations that generate pipeline and revenue with a key focus on ROI and ensure consistent strategy/messaging across all event efforts. Create and implement strategies (pre-, post- and during events) to drive lead generation and engagement across events. Audit both contracted and new events against strategic criteria to determine audience fit, identify potential new opportunities, and collaborate with key sales and product stakeholders on best events to ensure Epsilon is present at the right events. Set goals and track key performance metrics related to event success, such as on-site meetings/engagements, lead generation, post-event follow-up and ROI. Build strong relationships with key internal stakeholders and collaborate closely to build consensus, align on goals, develop cohesive strategy, and execute on deliverables deadlines. Manage ongoing vendor and event partner relationships, including sourcing, negotiation, contract management, and invoice/payment. Additional responsibilities as assigned. About you: Able to do your best work in a team setting and autonomously. Well-developed interpersonal and problem-solving skills. Proud to share in team’s success. Wants to grow a career with a great company. What you’ll bring: 3+ years of experience managing industry conferences and/or bespoke events, both large and small scale, in B2B technology and/or event production agency industry. Experience collaborating with sales, product, and other cross-functional teams as well as leadership on event strategy and execution. Excellent skills in communication, teamwork, project management, problem solving, and attention to detail with ability to work with and present to all levels and functions of the organization. Proven record of leading complete events or diverse work streams from initial objective setting through development, execution, and measurement. Ability to project manage with remote contributors and stakeholders efficiently and effectively. Time management and problem-solving skills, with the ability to manage multiple events simultaneously. Bachelor’s degree in marketing, business, communications, or related field. Applicable industry knowledge (media, advertising, tech, etc.). Strong proficiency in MS Office, especially PowerPoint and Excel. Nice to have: experience with Salesforce, Splash and Workfront. Willingness to travel to events as needed (20%). When you’re one of us, you get to run with the best. Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. #J-18808-Ljbffr