Event Marketing Manager

2 months ago


Austin Chicago Boston New York City, United States Showpad Full time

Location Qualifications: Austin, Chicago Boston, New York City

Position Overview:

As the Revenue Marketing Manager (Events) you are at the forefront, getting our message directly to our most important internal and external stakeholders. You partner closely with sales and marketing leadership on creating and progressing pipeline and are an integral part of our collective success. You are trusted by sales and your partnership helps the company achieve our business' revenue targets. You have the ability to influence marketing strategy and execution, and through your unique insight are able to spearhead programs to more effectively grow our business.

Key Responsibilities:

Align marketing activities including events to defined program goals, connecting everything to our overarching framework and strategy.
Develop and manage comprehensive project briefs and timelines, ensuring all tasks are clearly defined and deadlines are met. Coordinate with internal teams, external agencies, and vendors to ensure seamless execution. Provide updates and progress to key stakeholders regularly.
Create event marketing initiatives with a global focus. Coordinate with regional partners on strategy, localization, and execution.
Track, analyze and report out regularly on performance, surfacing data-driven insights to improve efficiency, identify areas of opportunity, and define strategies focused on the largest potential impact.
Collaborate across internal GTM teams (Marketing, Sales, CS, BDR, Enablement) to capture, convert, and nurture high-quality pipeline.
Identification, management, and execution of owned and sponsored events. Planning and logistics including venue selection, vendor coordination, speaker identification, and onsite execution.
Support expansion opportunities of high-value customers through targeted ABM efforts.

Minimum Requirements:
Five+ years of marketing experience in an event marketing or similar role
In-depth understanding of how to effectively build and execute marketing project strategy, particularly event strategy
Data driven and analytical mindset: We are building repeatable and programmatic growth
Strong people skills: You'll be working with a number of different stakeholders across the organization and across partners
Strong organizational skills: Managing multiple projects and tasks
Capability to work independently in a fast-paced team environment

Bonus Points
Experience with Salesforce, Asana, 6sense, Marketo, Outreach is a plus

Travel Requirements: Up to 20%

Company Highlights:

Founded in 2011, Showpad is the world's leading Enablement Operating System (eOSTM). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. Sellers close more deals – faster – with Showpad.

With dual-headquarters in Ghent and Chicago, regional offices in London, Munich and Wroclaw, and remote hubs across the US and EMEA, Showpad is powered by a diverse global workforce of more than 550 people. Our employee value proposition centers around impact, purpose and belonging. Our culture is based on flexibility, trust and setting people up for success. At Showpad, we foster inclusion, innovate for impact and never stop to raise the bar. We take serious care of our people but never take ourselves too seriously.

What you can expect from Showpad

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We're building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves. Whether that's paid parental leave, paid holidays (including Juneteenth and paid time off to vote), paid time off to volunteer at non-profit organizations, personal development opportunities or professional stretch assignments, you can expect Showpad to support you.

We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.

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