Director of Event Marketing

2 weeks ago


Jackson, United States Hello Heart Full time

We are growing rapidly and are looking for a

Director of Event Marketing

to build and evangelize Hello Heart’s corporate events strategy. We are seeking a passionate leader who understands how events contribute to sales and marketing goals as well as company strategic initiatives. The ideal candidate must be a strategic advisor to sales and marketing teams but also able to roll up their sleeves and get the job done.

You will work with a cross-functional team of leaders to drive and execute event strategy with key players across marketing, strategic alliances, and sales - establishing vision, process, and ROI. Your work will have a measurable impact on the growth of Hello Heart. This hands-on role will require you to understand and manage the details of event strategy, planning, and execution including creating a compelling presence at a myriad of events.

This person will report to the head of enterprise marketing and will manage a team of event specialists.

Responsibilities

Define a

holistic event strategy

and annual program budget that aligns with the company’s goals

Set the

vision

for compelling event presence and experiences

Collaborate

with executives and team leaders across the company on strategic, high-visibility events

Work with various stakeholders in creating

event-related content , including presentations, booth messaging, and more.

Create a standardized

process , budget, and planning (staff, giveaways, etc.) for events

Work closely with operations to track event

ROI

and contribution to the company’s KPIs

Create, maintain, and communicate a detailed

calendar of events

Experience developing strategic event programs and taking them to market including annual

budget management

and planning on behalf of multiple departments

Demonstrable understanding of all event marketing and planning phases including promotions, traffic drivers, staff training, logistics, KPIs and

metrics .

Experience with contract

negotiations

and world-class vendor selection

Be the

“go to” person

for all marketing-related activity related to Hello Heart, partner, and industry events, both in-person and virtual

Flex your

creative muscles

and work

cross-functionally

on creative imagery and promotions for events

Coach

a small team of event specialists

The ideal candidate will have:

Strategic Thinker -

create a vision for how to effectively and uniquely position Hello Heart at industry events

Stellar Communication skills

- clarity and conciseness in all written and verbal communication

Hustle

- ability to meet goals with sleeves rolled up - always finding a way to get things done with a sense of urgency and drive

A Drive to Collaborate

-

articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between

Left/Right Brain Balance

- can balance creativity/innovation with analytics/data

Low Ego

- it doesn’t fit through the door here

Organized/Project Management -

effectively manage multiple projects and timelines for different stakeholdersPersonal Desire to Change the Lives of Others - mission-driven with high integrity

Independence

-

ready to thrive in an environment based on freedom and responsibility

Travel flexibility ; travel may reach up to 50%

Negotiation

skills - stellar ability to negotiate contracts and select world-class vendors

Qualifications

7+ years of event marketing experience

3+ years of people management and coaching experience required

3+ years in

digital healthcare

and high growth tech strongly preferred

Proven success driving both virtual and face-to-face events

Experience working with HLTH, Conference Board & similar conferences

preferred

Experience in a scaling company is a must

Bachelor’s degree required; MBA a plus

Experience with enterprise tools, including Salesforce, Google Suite, Pardot, Asana

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