Director, Operational Digital Marketing

2 weeks ago

Jackson, Mississippi, United States VWR International , Inc. Full time
VWR International, LLC

Director, Operational Digital Marketing R

Jackson ,

Mississippi

Apply Now

This is a job for a Director, Operational Digital Marketing position with the company located in the Jackson,MS area.

The Opportunity:
Avantor is hiring a Director Digital Marketing that will articulate, execute, and manage the company's digital marketing strategy. The ideal candidate will have extensive experience in digital technology and working in multiple digital marketing channels. The role will collaborate across various functions to bring in high quality traffic to all selling channels.

Education:

Bachelor's degree in Computer Science, CIS, Engineering, or a related field (or equivalent work experience in a related field).

Master's Degree in Business Administration, Computer Science, CIS, Engineering or related fieldpreferred.
Experience: 10 years of experience in digital marketing or a related field. 6 years of experience as a manager or director in digital marketing. Experience working on ad platforms such as Google and Microsoft. 6 years of experience in developing digital marketing strategies. 6 years of hands-on experience with SEO, email marketing and Google Analytics.

Preferred Experience:
Experience in a leadership role of a large matrixed organization. Experience in Digital marketing technology including a Customer Data Platform, email marketing, Google Analytics. Experience managing the development, implementation, and integration of multiple and/or complex business systems within an organization.
How you will make an impact: Own and execute the company's overall digital marketing strategy. Lead the Digital marketing team by inspiring them, removing roadblocks, and helping them find a path to success.

Own relationships with digital leadership across board members and other key digital influencers in other business units including but not limited to commercial leadership, Global Communications and brand.

Responsible for daily management for all digital marketing campaigns globally, including email, on-site banners, marketing automation and retargeting.

Maximize the creation of data-driven digital content in alignment with business goals, which requires defining and meeting KPIs and an understanding of data sources, marketing tech capabilities and how performance data turns into actionable insights.

Report regularly on metrics and insights gained from results along with recommendations to leadership. Oversee all digital channels including paid and organic media-search and social, SEO and SEM. Oversee the management of the digital marketing budget to ensure high ROAS. Align strategy based on ROAS and organization strategic focus. Lead the deployment of an enhanced lead enrichment strategy to improve quality of leads and scoring. Responsible for data governance for all elements within Customer Data Platform. Lead project manager over external agencies. Constantly stay abreast of competition and latest technology in marketplace.

EEO Statement:
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor.

We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

We are an Equal Employment/Affirmative Action employer.

We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.

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