Director of Digital Marketing

3 weeks ago


Jackson, United States Carewell Family, Inc. Full time

The importance of hiring a Director of Paid Search

As Carewell enters its next phase of growth striving to be a ‘one stop shop’ for all caregiving needs, the company is seeking a Director of Paid Search, who will report to the CMO and oversee assigned digital marketing strategies. This ambitious and data driven marketing leader will think big, while rolling up their sleeves to ideate and execute captivating marketing campaigns to drive new customer acquisition.

The ideal candidate can quickly understand the caregiving industry and various unique audiences, identifying opportunities to scale established channel strategies (Text Ads, Shopping, Performance Max etc.), while also experimenting with emerging channels to drive new insight and opportunities for growth.

What you’ll do:

Build, plan, and implement the overall digital marketing strategy across paid search, paid shopping, and other digital channels

Evaluate existing paid search and shopping channels, developing and testing new approaches and optimization to determine investment depth / channel mix to drive customer acquisition

Develop and execute testing and optimization plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPA

Launch and optimize new campaigns necessary to scale alongside product offerings, driving increases required to achieve customer growth targets

Measure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition for owned portfolio

Closely collaborate with the marketing team including the Senior Director of Paid Search, Senior Director of Paid Social, Analytics and Merchandising teams, and other team members on key initiatives

Work closely with the creative team to develop and optimize creative assets

Contribute to the holistic development of the marketing technology roadmap and set the direction for which tools to adopt

Collaborate with product and merchandising teams to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder

KPIs:

CAC

New Customers

What you’ll need:

8+ years experience in direct and digital marketing experience with in-platform execution through Google, Microsoft Ads and other digital channels

Strong analytical foundation and data-driven approach to understanding a business

Significant experience building and executing reporting systems, conducting in-depth analysis and delivering measurable results

Proven track record in marketing across multiple channels to drive brand awareness and acquire customers at an efficient cost per acquisition

Exceptional understanding of the technologies used to run, track and optimize campaigns

Curious, critical thinking with an ability to interpret data

Team player attitude; natural self-starter with a strong sense of urgency

Proactive communicator that defaults to transparency

Execution-focused operator who can moonlight as the visionary strategist

Passionate about growing the brand through marketing channels, raising the bar and striving for impact

Action-oriented self-starter who can set strategy and drive execution with a “roll up the sleeves” approach.

Entrepreneurial and ambitious with a “can-do” mentality

What we offer:

Competitive compensation

Health, Dental, and Vision insurance

Short-term Disability and Life Insurance (100% employer-sponsored)

Long-term Disability

Supplemental Life Insurance

401(k) Retirement Plan

100% Remote

Generous paid time off and 6 paid holidays

Employee discount

#J-18808-Ljbffr



  • Jackson, United States VWR International , Inc. Full time

    VWR International, LLC Director, Operational Digital Marketing R-153237 Jackson , Mississippi Apply Now This is a job for a Director, Operational Digital Marketing position with the company located in the Jackson,MS area. The Opportunity: Avantor is hiring a Director Digital Marketing that will articulate, execute, and manage the company's digital marketing...


  • Jackson, Mississippi, United States VWR International , Inc. Full time

    VWR International, LLC Director, Operational Digital Marketing R Jackson , Mississippi Apply Now This is a job for a Director, Operational Digital Marketing position with the company located in the Jackson,MS area.The Opportunity: Avantor is hiring a Director Digital Marketing that will articulate, execute, and manage the company's digital marketing...

  • director of marketing

    2 weeks ago


    Jackson, Mississippi, United States The Judge Group Full time

    Location:Jackson, MSSalary:Depends on Experience Description:Our client is currently seeking a director of marketing This Job Will Have The Following Responsibilities A growing consumer products manufacturer is currently searching for a marketing director. To be considered, you must have a degree along with at least 7 years of marketing experience in...


  • Jackson, United States Hendrix Genetics BV Full time

    Your Role The Director of Marketing & Communications will be responsible for developing and executing comprehensive marketing and communication plans to enhance brand awareness, engage target audiences, and support business growth. As a key Leadership Team member, you will take the lead in developing the communications around our company strategy and...


  • Jackson, United States LHH Full time

    LHH is actively seeking a dynamic individual with 4+ years of marketing experience to join our client's team in Brookhaven, MS! As the Marketing Manager you'll oversee all marketing activities, from planning to execution. Your primary responsibility will be to create an annual marketing plan aligned with company objectives and goals. The ideal candidate will...


  • Jackson, United States LHH Full time

    LHH is actively seeking a dynamic individual with 4+ years of marketing experience to join our client's team in Brookhaven, MS! As the Marketing Manager you'll oversee all marketing activities, from planning to execution. Your primary responsibility will be to create an annual marketing plan aligned with company objectives and goals. The ideal candidate will...


  • Jackson, United States LHH Full time

    LHH is actively seeking a dynamic individual with 4+ years of marketing experience to join our client's team in Brookhaven, MS! As the Marketing Manager you'll oversee all marketing activities, from planning to execution. Your primary responsibility will be to create an annual marketing plan aligned with company objectives and goals. The ideal candidate will...


  • Jackson, United States LHH Full time

    LHH is actively seeking a dynamic individual with 4+ years of marketing experience to join our client's team in Brookhaven, MS! As the Marketing Manager you'll oversee all marketing activities, from planning to execution. Your primary responsibility will be to create an annual marketing plan aligned with company objectives and goals. The ideal candidate will...


  • Jackson, United States Vontier Full time

    The Director, Product Marketing, will be responsible for strengthening the Gilbarco Veeder-Roots go-to-market approach, for both Dispenser and Environmental Systems product lines. Responsibilities include consumer product marketing strategy in coordination with the product development process, distributor marketing engagement, and customer research. This...

  • Director of Marketing

    2 months ago


    Jackson, United States CareOne Full time

    Job Description Balance Life & Work with a New Career Opportunity (ASSISTED LIVING) Now Hiring - Director of Marketing - Jackson, NJ CareOne at Jackson The Director of Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events,...

  • Director of Marketing

    4 weeks ago


    Jackson, United States CareOne Full time

    Job Description Balance Life & Work with a New Career Opportunity (ASSISTED LIVING) Now Hiring - Director of Marketing - Jackson, NJ CareOne at Jackson The Director of Marketing works with the administrative, marketing, sales and admissions staff to oversee the coordination of all inquiries, admissions, sales calls, public relations, community events,...


  • Jackson, United States Hello Heart Full time

    We are growing rapidly and are looking for a Director of Event Marketing to build and evangelize Hello Heart’s corporate events strategy. We are seeking a passionate leader who understands how events contribute to sales and marketing goals as well as company strategic initiatives. The ideal candidate must be a strategic advisor to sales and marketing teams...

  • Market Director

    5 days ago


    Jackson, United States The Affinity Group Full time

    Market Director Louisiana & Mississippi Affinity Group is looking for a dynamic, experienced individual to oversee our Louisiana and Mississippi markets. This position will be based at either our New Orleans, LA or Jackson, MS office. The right candidate will have a passion for leading, coaching, and developing others to produce outcomes consistently. The...

  • Market Director

    1 week ago


    Jackson, United States Affinity Group Full time

    Job DescriptionJob DescriptionMarket DirectorLouisiana & MississippiAffinity Group is looking for a dynamic, experienced individual to oversee our Louisiana and Mississippi markets. This position will be based at either our New Orleans, LA or Jackson, MS office. The right candidate will have a passion for leading, coaching, and developing others to produce...

  • Market Director

    2 days ago


    Jackson, United States Affinity Group Full time

    Job DescriptionJob DescriptionMarket DirectorLouisiana & MississippiAffinity Group is looking for a dynamic, experienced individual to oversee our Louisiana and Mississippi markets. This position will be based at either our New Orleans, LA or Jackson, MS office. The right candidate will have a passion for leading, coaching, and developing others to produce...

  • Dir- Marketing

    4 weeks ago


    Jackson, United States Marriott Full time

    Marriott Dir- Marketing & Operations Jackson , Mississippi Apply Now Additional Information Director of Marketing and Operations, The Ritz-Carlton Leadership Center Job Number 24067431 Job Category Human Resources Schedule Full-Time Located Remotely? Y Relocation? N Position Type Management JOB SUMMARY The Ritz-Carlton Leadership Center is a for-profit,...


  • Jackson, United States Charter Senior Living Full time

    Company Description Charter Senior Living is a family-owned senior living community management company with a compassionate and caring culture. With assisted living, and memory care services, Charter Senior Living is dedicated to preserving the legacies of their residents through outstanding personal service. The executive team has over 100 combined years of...


  • Jackson, Mississippi, United States Palmetto Solar, LLC Full time

    Welcome to Palmetto Finance! Palmetto Finance, a division of Palmetto, is dedicated to making renewable energy more accessible to everyone. Our mission is to provide homeowners with financial solutions to take advantage of solar energy, home efficiency products, and energy storage systems.Job Opening: Director / VP of Capital MarketsIn this role, you will...

  • Director of Sales

    1 week ago


    Jackson, United States Aegis Worldwide Full time

    Summary : The Sales and Marketing Director, manages and oversees the sales and marketing operations. Main duties include development of new business, designing plans to meet sales targets, developing and cultivating relationships with customers and evaluating costs to determine products' pricing. Organizational Competencies : Quality Focus: Determined to...

  • Director of Sales

    2 weeks ago


    Jackson, United States Aegis Worldwide Full time

    Summary : The Sales and Marketing Director, manages and oversees the sales and marketing operations. Main duties include development of new business, designing plans to meet sales targets, developing and cultivating relationships with customers and evaluating costs to determine products’ pricing. Organizational Competencies : Quality Focus: Determined to...