Associate Director/Director, Brand HCP Marketing Operations
2 weeks ago
ABOUT US
There are more than 9 million immunocompromised people in the United States. Almost half a million of those represent a population that are moderately to severely immunocompromised and at highest risk for severe COVID-19, including stem cell and solid organ transplant patients as well as those with hematologic cancers.
At Invivyd, Inc., we take those numbers very seriously and we come to work each day on a mission to deliver protection from serious viral infectious diseases, beginning with SARS-CoV-2. Our proprietary INVYMAB platform approach combines state-of-the-art viral surveillance and predictive modeling with advanced antibody engineering, designed to facilitate the rapid, serial generation of new monoclonal antibodies (mAbs).
Join an incredible team of innovators, disrupters, predictive modelers, and antibody engineers who embrace a shared sense of ownership, a passion to save lives, think boldly and creatively, take targeted risks, are unafraid of failure, and welcome change as a positive catalyst to new opportunities.
This is your chance to be part of the company with the first mAb authorized in over a year and the only one currently on the market for pre-exposure prophylaxis of COVID-19 in certain adults and adolescents (12 years of age and older weighing at least 40 kg) with moderate-to-severe immune compromise.
Be part of making a difference. Be part of Invivyd.
The Associate Director/Director of Brand Marketing will play a critical role in building and leading Invivyd’s personal promotion launch plan. You will be a key member of the Marketing team, leading marketing operations, HCP execution and measuring effectiveness. You will work as a close collaborator with other HQ and cross-functional field leaders, directing teams to execute against brand strategic imperatives and will report to the Head of US Marketing.
Responsibilities:
This role will be accountable for marketing operations/sales force execution including, sales training, customer engagement, national congresses planning, promotional effectiveness, and sales/marketing advisory committee. In this role you will:
Lead development and execution of all HCP personal promotional demand generating activities that align with the brand’s strategic imperatives.
Lead sales training learning and development planning to ensure strong sales team acumen of clinical, product, marketplace, and access knowledge.
Work closely with market research, analytics, and competitive intelligence to assess performance, identify trends, highlight risks, and anticipate future events.
Develop trusted relationships with thought leaders, advocacy groups and strategic business partners.
Lead National Congress meeting management, vendor management, ancillary activities, and lead cross functional planning team.
Understand and anticipate national market dynamics, leveraging brand insights to inform segmentation, channel mix preferences, and customer targeting segments.
Requirements:
Bachelor’s degree
Excellent communication skills both verbal and written.
Minimum 10 years of pharmaceutical sales and/or commercial experience, preferably in hematology/oncology, transplant, vaccines, rare disease areas
Diverse experience and exposure to specialty product fulfillment and reimbursement required (e.g., Buy-and-Bill, Specialty Pharmacies, IDNs, and Federal channels)
Experience in Sales Training Learning & Development with successful CSO execution is a plus.
Product launch experience with flexibility to adapt to a rapidly changing environment in a start-up environment.
Acts with integrity and is a role model to the team. Sets clear expectations regarding ethical behavior and strict adherence to compliance standards. Partners closely with compliance on ongoing guidance and training for the team.
Commitment to Invivyd’s Core Values: united, determined, dynamic, proactive, spirited.
Strong people and leadership skills
Excellent verbal and written communication skills
Strong preference for local candidates as in office presence of up to 30% is required.
At Invivyd we strive to create a welcoming and inclusive environment. Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics.
Invivyd is proud to be an equal opportunity employer.
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