Senior Marketing Program Analyst

2 weeks ago

Maple Grove, United States Boston Scientific Gruppe Full time

Senior Marketing Program Analyst - WATCHMAN Onsite Location(s): Maple Grove, MN, US, 55311 Additional Locations: US-MA-Marlborough Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. The Senior Marketing Program Analyst will be responsible for analyzing and interpreting data to derive insights aimed at developing strategic marketing plans and activation programs. They will create measurement strategies, plans, and reports for integrated commercial programs, ensuring they are aligned with the overarching marketing objectives of the WATCHMAN franchise. In this role, the incumbent will evaluate the effectiveness of key marketing initiatives and campaigns, distill essential insights, and collaborate with cross-functional teams to communicate pertinent findings and recommendations to internal stakeholders. The ideal candidate will serve as the subject matter expert in program, campaign, and audience analytics, providing consultation to corporate and divisional teams such as Digital Marketing, Integrated Marketing Communications, Product Management, and Digital IT/Data to ensure that all programs are equipped with appropriate measurement strategies. Additionally, the role will involve analyzing programs and campaigns targeting patients and healthcare professionals in alignment with business goals. This role offers a hybrid work arrangement and will require approximately 3 days onsite at our Maple Grove, MN or Marlborough, MA offices. Your responsibilities will include: Analyzing data from multiple sources, including digital marketing channels (email, search, social, etc.), digital products (web-based), and third-party data sources (e.g., claims data, Census, etc.), identifying trends and insights to improve customer interactions, program performance, sales impact, and testing opportunities. Monitoring key metrics and generating daily, monthly, and quarterly reports, as well as critical ad hoc reports that measure the impact of marketing levers, drive strategy, and contribute to improved performance of future activations. Leading forecasting analyses for both patient and physician programs to establish specific goals, such as leads, revenue, and ROI. Developing and executing measurement plans for testing key campaigns and digital programs. Identifying and interpreting data, formulating insights, and successfully communicating actionable recommendations and implications to core teams. Analyzing audience data to derive segmentation insights and managing audience targets for marketing programs. Developing attribution models to help the team better understand which integrated communication tactics have the greatest impact. Partnering with Digital IT and agencies to ensure the technical aspects of all digital programs are set up and tagged properly for measurement. Contributing to operational improvements to maximize efficiency and leading the development of new reports, dashboards, and processes. Staying up to date with the latest analytics and marketing best practices. Ensuring data practices adhere to privacy-first principles. Minimum Qualifications: Bachelor’s degree in Statistics, Economics, Marketing, Business Administration, or another related field. 5+ years of experience in an analytical role within Marketing, Finance, or a similar functional area. Demonstrated expertise in applying mathematical concepts and analytical techniques to complex business problems, including data analysis, statistical modeling, and problem-solving. Proficiency in advanced marketing analytics techniques for addressing business challenges, such as lead scoring, attribution modeling, and media mix models. Strong familiarity with CRM and Analytics tools including Salesforce Sales & Marketing Clouds, Google Analytics, Tableau, Excel, SEMRush, or equivalent platforms. Intermediate proficiency in SQL programming, Google Tag Manager, and Observepoint. Knowledge of digital business operations and comprehension of typical loyalty, retention, and digital KPIs/quantitative metrics. Previous engagement in the measurement and analysis of lead generation and lead nurturing programs. Proven ability to prioritize tasks and handle multiple initiatives concurrently, even with minimal supervision. Demonstrated experience maintaining accurate records, following processes meticulously, and attending to details with precision. Ability to identify opportunities for process enhancement, propose new solutions, and implement changes that positively impact business operations. Demonstrated expertise in extracting, mining, and synthesizing data into narratives for business partners with varying levels of technical knowledge. Preferred Qualifications and Competencies: MBA or advanced degree in a related field. Proficiency in R/Python programming. Experience with Snowflake, Google BigQuery, or similar databases. #J-18808-Ljbffr

  • Senior Marketing Program Analyst

    3 weeks ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    Additional Locations:US-MA-MarlboroughDiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the...

  • Senior Marketing Program Analyst

    3 months ago

    Maple Grove, United States Boston Scientific Full time

    Additional Locations:US-MA-Marlborough Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to...

  • Senior Commercial Data Analyst, PI

    7 days ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    Senior Commercial Data Analyst Opportunity at Boston ScientificBoston Scientific is seeking a highly motivated and analytical professional to join our Commercial Operations and Sales Strategy team. As a Senior Commercial Data Analyst, you will play a key role in developing and maintaining sales enablement platforms, providing critical support to our Field...

  • Financial Analyst

    4 weeks ago

    Maple Grove, United States Nortech Systems Full time

    Description Great People Making Lifesaving Products We are currently seeking a Financial Analyst to join our highly skilled, dynamic team. Nortech Systems is a global leader in digital connectivity and data management engineering and manufacturing for medical device, aerospace, defense and industrial markets. We are a low-volume, high-mix global manufacturer...

  • Senior Compensation Analyst

    6 days ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    Additional Location(s): US-MN-Maple Grove Core Values: Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we provide an environment where you can leverage your full potential by collaborating with a diverse and high-achieving workforce, addressing some of the most significant challenges in...

  • Senior Compensation Analyst

    7 days ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    About the RoleWe are seeking a highly skilled Senior Compensation Analyst to join our team at Boston Scientific. As a key member of our Compensation and Business Analytics team, you will play a critical role in helping build, optimize, and scale our sales compensation processes and tools.Key ResponsibilitiesPartner closely with our divisional compensation...

  • Senior Compensation Analyst

    2 days ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    About the RoleWe are seeking a highly skilled Senior Compensation Analyst to join our team at Boston Scientific. As a key member of our Compensation and Business Analytics team, you will play a critical role in helping build, optimize, and scale our sales compensation process and tools.Key ResponsibilitiesPartner closely with our divisional compensation team...

  • Senior Commercial Data Analyst, PI

    17 hours ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    About the Role:We are seeking a highly motivated and analytical professional to join our Commercial Operations and Sales Strategy team in the growing Peripheral Interventions and Interventional Oncology markets. As a Senior Commercial Data Analyst, you will work to develop, build and maintain critical sales enablement platforms that service a high impact,...

  • Integrated Marketing Communications Specialist

    3 weeks ago

    Maple Grove, United States African-American Marketing Association Full time

    Boston Scientific is seeking an Integrated Marketing Communications Specialist , who is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate existing physicians and other...

  • Senior Business Analyst

    6 days ago

    Maple Grove, United States SolutionSavvy Full time

    Role: Senior Business Analyst ( Willing to relocate )Location: Maple Grove, MinnesotaJob Description:· Analyze and synthesize requirements, including recognizing patterns and conceptualizing processes, data challenges, and system inefficiencies from business organizations and industry· Identify improvement opportunities (proactive and reactive)· Document...

  • Senior Business Analyst

    7 days ago

    Maple Grove, United States SolutionSavvy Full time

    Role: Senior Business Analyst ( Willing to relocate )Location: Maple Grove, MinnesotaJob Description:· Analyze and synthesize requirements, including recognizing patterns and conceptualizing processes, data challenges, and system inefficiencies from business organizations and industry· Identify improvement opportunities (proactive and reactive)· Document...

  • Senior Market Insights Analyst

    2 weeks ago

    Elk Grove Village, Illinois, United States Bel Brands USA Full time

    Country:United StatesCity:ChicagoJob Family:MarketingContract Type:Unlimited-termJob ID:51036Position:Senior Analyst of Business Insights North AmericaCompany Mission:At Bel Brands, we are dedicated to creating a healthier and responsible food environment for everyone. Our commitment is reflected in the daily efforts of over 12,600 employees across more than...

  • Senior Program Management Engineer

    7 days ago

    Maple Grove, Minnesota, United States Celestica Full time

    OverviewThe Senior Lead Engineer in Program and Project Management is responsible for overseeing and guiding design engineers and other technical personnel engaged in specific initiatives. This role entails managing the development, execution, and assessment of intricate designs while handling large-scale projects characterized by complex scopes, numerous...

  • Senior Program Management Engineer

    7 days ago

    Maple Grove, Minnesota, United States Celestica Full time

    OverviewThe Senior Program Management Engineer is responsible for orchestrating and overseeing design engineers and other technical personnel engaged in specific initiatives. This role entails managing the creation, execution, and assessment of intricate designs, while also handling substantial projects characterized by multifaceted scopes, numerous work...

  • Senior Financial Analyst

    2 months ago

    Maple Shade, United States Holman Inc Full time

    Holman is a family-owned, global automotive services organization anchored by our deeply rooted core values and principles that have enabled us to continue Driving What's Right throughout the last century. Our teams deliver the Holman Experience by treating our customers and each other as we would like to be treated, and creating positive, rewarding...

  • Senior Program Management Engineer

    7 days ago

    Maple Grove, Minnesota, United States Celestica Full time

    OverviewThe Senior Program Management Engineer is responsible for orchestrating and guiding design engineers along with other technical specialists on designated projects. This role encompasses the oversight of the creation, execution, and assessment of intricate designs, ensuring the successful management of substantial projects characterized by...

  • Senior Commercial Data Analyst, PI

    3 months ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    Additional Location(s):US-MN-Maple GroveDiversity - Innovation - Caring - Global Collaboration - Winning Spirit- High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the...

  • Senior HEMA Manager

    7 days ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    About the RoleThe Senior HEMA Manager will lead the development and implementation of health policy and reimbursement initiatives in support of Boston Scientific's Interventional Cardiology Business Unit.Key ResponsibilitiesDevelop and execute market access and reimbursement strategies for the assigned product portfolio, in collaboration with...

  • Senior Data Visualization Analyst, Cardiology

    1 month ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    Additional Location(s):US-MN-Maple GroveDiversity - Innovation - Caring - Global Collaboration - Winning Spirit- High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the...

  • Programmer Analyst

    3 months ago

    Maple Grove, United States Data Recognition Corporation Full time

    Programmer Analyst - SQL Maple Grove, MN, USA Req #494 Wednesday, June 12, 2024 DRC is one...