Integrated Marketing Communications Specialist

2 weeks ago

Maple Grove, United States African-American Marketing Association Full time

Boston Scientific is seeking an Integrated Marketing Communications Specialist , who is passionate about creating innovative, compelling, and motivating customer-centric content experiences. This role represents an exciting opportunity to initiate, develop, and execute meaningful content experiences that engage and motivate existing physicians and other healthcare professionals (HCPs). The Integrated Marketing Communications Specialist will plan, develop, and execute physician-facing content and integrated communications plans that drive the marketing and communications objectives. They will become familiar with key audience insights and build relevant communications that capture their attention and motivate them to enrich their understanding of our offering and accelerate adoption. This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of digital channels. Additionally, this role will work closely with the Digital Marketing, Product Marketing, and other internal and external stakeholders to ensure the content aligns to channel best practices and to drive consistent implementation of optimization recommendations. Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply strategic planning and content development for the holistic audience experience. Key areas include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other capabilities within an omnichannel marketing program. This opportunity is a hybrid role from our Maple Grove, MN office location, with occasional travel to Arden Hills, MN location. Your responsibilities will include: Proactively lead the development and execution of content and communications plans that support the ICTx franchise (specifically, Coronary Therapies), including the use of appropriate channels, messages, and tactics to physician audiences. Utilize research and insights to identify key points of differentiation, reasons to believe, and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals. Lead development of message maps, define brand strategies, and create compelling content and assets. Partner with and manage vendors to ensure that initiatives meet objectives. Partner with analytics resources to test content types, creative approaches, and demonstrate performance, providing recommendations where appropriate. Translate and identify new opportunities across communication channels via performance insights. Build, activate, and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, etc. Ensure content is consistent with Boston Scientific established guidelines, processes, and tools. Communicate proactively to all stakeholders, managing expectations, timelines, and logistics. Maintain projects within allocated budget, proposing cost-saving measures where appropriate. Partner and collaborate with external vendors to ensure initiatives meet expectations. Minimum Qualifications: Bachelor’s degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience. 5+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare, or other regulated healthcare environment. Experience developing content and materials from concept through production for in-channel delivery, with a heavy concentration on digital storytelling and asset creation. Solid understanding of brand standards, application, and management. Experience working with and managing agency and external vendor partners. Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders. Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership. Strong attention to detail, good adaptability, and ability to manage and progress projects through completion. Ability to travel up to 10%. #J-18808-Ljbffr

  • Marketing Communications Specialist I

    24 hours ago

    Maple Grove, United States TALENT Software Services Full time

    Job Description: Title: Marketing & Communications Specialist Location: Maple Grove, MN- Hybrid (T, W, Th) Job description: • Work with cross-functional partners and external vendors to create or revise marketing materials • Interface with Regulations and utilize the Aprimo system to manage material approvals • Adhere to established BSC...

  • Marketing Content Specialist

    4 days ago

    Maple Grove, United States Veterans Sourcing Group Full time

    Job DescriptionJob DescriptionTitle: Web Content SpecialistType: ContractDuration : 3 Months Initially - Possibility of extensionLocation: Maple Grove, MN (3 days in office) - HYBRID ROLE THIS ISJob Summary:The Web Content Communications Specialist will be primarily responsible for updating product pages to a new web template, ensuring they align with...

  • Manager Marketing Communications

    2 weeks ago

    Maple Grove, United States Veterans Sourcing Group Full time $45 - $48

    Job DescriptionJob DescriptionTitle: Marketing Manager – Marketing CommsLocation:  Maple Grove, MNType: Hybrid role Contract to hire - 6 Months initiallyFlexibility in timesJob PurposeDefine and execute communication initiatives that are aligned with overall company goals and objectives.Key Responsibilities• Define and execute communication initiatives...

  • Manager Marketing Communications

    2 weeks ago

    Maple Grove, United States Veterans Sourcing Group Full time $45 - $48

    Job DescriptionJob DescriptionTitle: Marketing Manager – Marketing CommsLocation:  Maple Grove, MNType: Hybrid role Contract to hire - 6 Months initiallyFlexibility in timesJob PurposeDefine and execute communication initiatives that are aligned with overall company goals and objectives.Key Responsibilities• Define and execute communication initiatives...

  • Manager Marketing Communications

    2 weeks ago

    Maple Grove, United States Veterans Sourcing Group Full time $45 - $48

    Job DescriptionJob DescriptionTitle: Marketing Manager – Marketing CommsLocation:  Maple Grove, MNType: Hybrid role Contract to hire - 6 Months initiallyFlexibility in timesJob PurposeDefine and execute communication initiatives that are aligned with overall company goals and objectives.Key Responsibilities• Define and execute communication initiatives...

  • Marketing Content Strategist

    2 days ago

    Maple Grove, Minnesota, United States Veterans Sourcing Group Full time

    Job Overview**Job Title:** Marketing Content Specialist**Job Type:** Contract**Duration:** 3 Months Initially - Possibility of Extension**Location:** Remote/Hybrid**Job Summary:**The Marketing Content Specialist will be primarily responsible for updating product pages to a new web template, ensuring they align with communication objectives of branding...

  • Marketing Coordinator

    19 hours ago

    Maple Grove, United States REQ Solutions Full time

    Title: Marketing SpecialistDuration: 6 Months Initially - Possibility of extensionLocation: Maple Grove, MN (3 days in office) - HYBRID ROLEKey Responsibilities:Work with cross-functional partners and external vendors to create or revise marketing materialsInterface with Regulatory and utilize Aprimo system to manage material approvalsOverall project...

  • Retail Sales Advisor- Intel

    4 weeks ago

    Maple Grove, United States Acosta Sales & Marketing Full time

    Retail Sales Advisor- Intel Location MN - MAPLE GROVE *Are you an outgoing computer enthusiast that would like to share your tech passion with weekend shoppers? * If so, ActionLink wants YOU to be a part of our sales team to experience Intel and Power Success in Every Byte! We are seeking an enthusiastic individual who will enjoy creating a quality...

  • Marketing and Communications Assistant

    4 weeks ago

    Garden Grove, United States EVS Inc Full time

    Job DescriptionJob DescriptionAre you eager to kickstart your career in business development, marketing, or sales, but lack the experience to open those doors? Struggling to break into a thriving and established company? Look no further.As part of our recent expansion, we're on the hunt for dynamic, fresh talent who are seeking more than just a job —...

  • Senior Marketing Program Analyst

    3 weeks ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    Additional Locations:US-MA-MarlboroughDiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the...

  • Senior Marketing Program Analyst

    1 week ago

    Maple Grove, United States Boston Scientific Gruppe Full time

    Senior Marketing Program Analyst - WATCHMAN Onsite Location(s): Maple Grove, MN, US, 55311 Additional Locations: US-MA-Marlborough Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and...

  • Senior Marketing Program Analyst

    3 months ago

    Maple Grove, United States Boston Scientific Full time

    Additional Locations:US-MA-Marlborough Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to...

  • Global Product Marketing Director, CVI

    1 week ago

    Maple Grove, United States Boston Scientific Full time

    Additional Location(s): N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest...

  • Marketing Specialist

    6 days ago

    Pleasant Grove, Utah, United States Capital Community Bank Full time

    Job OverviewCore Purpose:The Marketing Specialist plays a vital role in enhancing the marketing and brand management initiatives of Capital Community Bank. This position is essential in developing innovative strategies that align with the bank's objectives for growth and brand visibility. The Marketing Specialist will engage in a variety of marketing...

  • Global Marketing Director, Structural Heart Valves

    1 week ago

    Maple Grove, United States Boston Scientific Full time

    Additional Locations:US-MN-Maple Grove; US-MN-Arden Hills; US-MN-Minneapolis Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health...

  • Chassis and Packaging Integration Specialist

    1 week ago

    Garden Grove, California, United States Harbinger Motors Inc. Full time

    Chassis and Packaging Integration SpecialistAbout HarbingerHarbinger Motors Inc. is a pioneering electric vehicle manufacturer located in Southern California, dedicated to revolutionizing the automotive and transportation sectors. Our mission is to introduce electric vehicles designed from the ground up to meet the unique demands of the Medium Duty vehicle...

  • Customer Service Specialist

    3 weeks ago

    Maple Grove, United States Genuine Parts Company Full time

    Are you passionate about customer service and giving customers a "wow" experience? Is delivering a highly personalized experience and managing customer expectations on a consistent basis how you start your day with customers? If this sounds like you, we are looking for a dynamic Customer Service Specialist to join our NAPA Integrated Business Solutions (IBS)...

  • Global Marketing Director, Structural Heart Valves

    3 weeks ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    Additional Locations: US-MN-Maple Grove; US-MN-Arden Hills; US-MN-MinneapolisDiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health...

  • Global Marketing Director, Structural Heart Valves

    3 weeks ago

    Maple Grove, Minnesota, United States Boston Scientific Full time

    Additional Locations:US-MN-Maple Grove; US-MN-Arden Hills; US-MN-MinneapolisDiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health...

  • Global Marketing Director, Structural Heart Valves

    3 weeks ago

    Maple Grove, United States Boston Scientific Full time

    Additional Locations:US-MN-Maple Grove; US-MN-Arden Hills; US-MN-Minneapolis Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health...