Senior Marketing Specialist

SUMMARY

The Senior Marketing Specialist is an individual contributor who will support the delivery of our marketing strategy across various channels. They will work with the VP, Brand & Marketing to proactively identify areas for marketing optimization. They will manage third-party partners to drive the successful execution of marketing campaigns from a day-to-day perspective. This is a highly cross-functional role, supporting a diverse set of initiatives, which will enable this person to collaborate with all levels and groups across the organization, while also being hands-on. This position is part of a team that owns Brand, Communications, and Marketing.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be beneficial for individuals with disabilities to perform the essential functions.

•Education and/or Experience: Bachelor's degree in marketing or business administration or closely related fields of study, minimum of 7 years experience in marketing and/or equivalent combination of education and experience.

•Certificates, Licenses, Registrations: None Required.

•Geographical Location: This position may be eligible for a flexible work arrangement. Individuals working in this position must be located within the state of California.

ESSENTIAL FUNCTIONS

•Support a strong and consistent expression of the brand across all marketing campaigns.

•Support marketing strategy with execution across traditional channels such as in branch posters, direct mail, ATM screens, flyers, and collateral.

•Work with marketing agency to develop content (both copy and images) that is aligned with brand strategy and business objectives.

•Implement marketing campaigns across traditional channels, ensuring alignment with brand identity and integration with digital media marketing channels.

•Collaborate with internal teams (Digital Delivery, Lending, Training, Operations, IT) to implement and execute marketing campaigns and initiatives that drive engagement, growth, or retention.

•Support end-to-end content production, working with external design resources to deliver content. Drive high-quality creation of content for marketing channels.

•Produce campaign recap summaries, monitor and report on marketing effectiveness, and conduct completive analyses to identify opportunities for improvement and inform future strategies.

•Conduct market research & analyze data to reach target demographics.

•Conduct research and stay informed about industry trends, competitor activities, and customer behavior to identify opportunities for innovation and improvement.

•Uncover consumer insights and make data-driven recommendations to maximize business impact by gathering and analyzing internal and external datasets. Work closely with Marketing Team on executing integrated marketing initiatives, across all delivery channels.

•Work with VP, Brand & Marketing, and agency to understand metrics and track, measure, and report on campaign performance.

•Review, write, and edit content for typographical, brand tone and voice, and graphic consistency - e.g., direct mail, newsletters, brochures, flyers, posters, communications, etc.

•Maintain working knowledge of regulatory compliance related to member services and financial services areas.

•Resolve questions, requests, and problems courteously and within a given timeline.

•Provide project management support to ensure deadlines are met and perform other related duties as requested or assigned.

•Compliance with the Bank Secrecy Act, OFAC, and USA PATRIOT Act including but not limited to reporting suspicious activities to your supervisor and BSA Officer.

KNOWLEDGE, SKILLS AND ABILITIES

•Must be able to anticipate project needs, discern work priorities, meet deadlines with little supervision, and be willing to work occasional evenings and weekends.

•Critical thinking skills, pro-active problem solving, and a roll-up-your-sleeves can-do positive attitude.

•Must have excellent organization skills and attention to detail.

•Ability to deal with ambiguity and incomplete information.

•Ability to work effectively on multiple tasks, prioritize based on business impact, and meet deadlines while producing high-quality work.

•Ability to pivot and change course quickly, taking the lead to course correct.

•Ability to build relationships and work effectively across departments and levels with people from all walks of life.

•Effective communication skills, both written and verbal across levels of the organization.

•Experience presenting key updates to the organization.

•Working knowledge of digital & direct marketing channels.

•Working knowledge of how to use online analytical tools (Google Analytics, FB reporting, etc.).

•Experience using Microsoft Office - PowerPoint, Excel, Word, Adobe Acrobat, Canva, and other marketing software.

•Ability to provide high-level copywriting, when needed.

•Hungry: Always looking for more. More things to do. More to learn. More responsibility to take on. Self-motivated and diligent. Constantly thinking about the next step and the next opportunity.

•Humble: Lack of excessive ego or concerns about status. Quick to point out the contributions of others and slow to seek attention for self. Shares credit emphasizes team over self and defines success collectively rather than individually.

•Work Intelligently: Have common sense about people. Tend to know what is happening in a group situation and how to deal with others in the most effective way. Demonstrates good judgment and intuition around the subtleties of group dynamics and the impact of their words and actions.

PHYSICAL REQUIREMENTS

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the position's essential functions.

•Full-time hours required, with additional work hours as necessary to accomplish objectives, goals, and projects.

•Occasionally lift and/or move up to 10 pounds.

EEO STATEMENT

SCCFCU encourages diverse applicants to apply for all positions. SCCFCU does not discriminate in employment opportunities or practices on the basis of race, color, religion, creed, sex, familial status, marital status or domestic partner status, national origin, age, disability, marital status, pregnancy, childbirth, breastfeeding or related condition, ancestry, medical condition including genetic characteristics, veteran or military status, sexual orientation, gender identify, gender expression, any persons holding an undocumented "AB 60" driver's license, or any other characteristic protected by law. This provision also includes the perception that anyone has any of the above characteristics or is associated with a person who has or is perceived as having any one of these characteristics. Discrimination based on any of these protected classifications is unlawful and is a violation of company policy. The Company makes all employment decisions without regard to these protected statuses and does not tolerate harassment or discrimination.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. Santa Clara County Federal Credit Union reserves the right to revise or change job duties and responsibilities as the need arises.

$38.83 - $44.79 an hour

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