Senior Marketing Communications Specialist

2 weeks ago

San Jose, United States The Ladders Full time
Job Type

Full-time

Description

Viken Detection provides enabling security imaging and material identification solutions that help law enforcement and safety inspection professionals keep the public safe from drug trafficking, terrorism, and environmental hazardous threats. The company's innovative vehicle scanners, the OSPREY Portal series, and its handheld products, the HBI-120, NIGHTHAWK-HBI, FOXHOUND-HNA and Pb200e are the recognized leaders in their markets. Viken Detection is headquartered just west of Boston in Burlington, Massachusetts. For more information, visit www.vikendetection.com

The Senior Marketing Communications Specialist works with a cross-functional team and leads marketing programs at Viken Detection. This role's key functions include strategic marketing execution, vendor partnerships, campaign/program/project management and effective communication.

What will you do?
  • Provide marketing support to key internal customers, understanding business objectives and key messaging.
  • Develop and maintain project plans and schedules.
  • Collaborate with an internal and external partner to deliver the required assets to support these plans.
  • Support development of advertising (print & digital), emails, trade show materials, video, photography, training, etc.
  • Communicate status of projects on a weekly basis, creating 100% visibility of project status, expectations, next steps, and final delivery.
  • Provide guidance to the business on marketing best practices.
  • Ensure that all assets meet Viken's brand guidelines and quality standards.
Requirements

Key Proficiencies
  • Expertise in marketing communications.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Demonstrated ability to manage multiple projects simultaneously.
  • Strong diligence and organizational skills
  • Expertise implementing marketing strategies.
  • Experience with digital marketing, including email campaigns and social media advertising.
  • Strong analytical and data-driven mindset.
Education
  • Bachelor's degree required in marketing communications; or 2 years advanced degree with equivalent work experience.
Experience
  • 5+ years of marketing experience in a similar/related role within a fast paced, dynamic organization.
  • Knowledge of desktop software (Adobe CC InDesign, Photoshop and Illustrator and the Microsoft Office Suite)
  • Experience leading marketing program execution from initial strategic collaboration through deployment of tactics.
  • Experience with project management.
Knowledge, Skills, Abilities
  • Ability to understand business strategies and prioritize activities appropriately.
  • Must be able to lead several campaigns, under tight deadlines, working autonomously.
  • Great teammate with excellent people skills and written/verbal communication.
  • Strong organizational skills with keen diligence.

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