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Director of Marketing

4 months ago

Coppell, United States Sonrava Health Full time

Overview:

Sonrava Health is looking for a dynamic Director of Marketing & Brand. This role will report to the Head of Marketing.

Responsibilities:

Key Responsibilities:

  • Lead the development and execution of innovative content and creative strategies across various channels to enhance brand visibility and engagement.
  • Oversee the planning, development, and execution of integrated marketing campaigns to drive brand awareness, engagement, and conversion.
  • Develop and manage direct mail marketing strategies, including segmentation, creative development, and campaign execution.
  • Allocate and manage the direct mail budget, ensuring cost-effective campaign delivery and tracking ROI.
  • Support the marketing integration of mergers and acquisitions, ensuring seamless brand alignment and communication.
  • Manage project timelines, resources, and stakeholder communications to facilitate successful integration.
  • Oversee the budget for marketing materials, ensuring efficient allocation of resources to support marketing initiatives.
  • Track and report on budget expenditures, ensuring alignment with financial goals.
  • Develop and implement social media strategies to enhance brand presence, engage with audiences, and drive traffic to digital platforms.
  • Monitor social media trends, performance, and analytics to inform content strategies and improve engagement metrics.


Qualifications:

Qualifications:

Education & Experience:

    • Bachelors degree in Marketing, Business, Communications, or a related field. An advanced degree is a plus.
    • A minimum of 8-10 years of experience in marketing, with a focus on brand management and campaign execution. Experience in Health is a plus.
    • Proven track record of Building Brands, content development, direct mail campaigns, and marketing budgets.

Skills & Competencies:

    • Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
    • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
    • Proficiency in digital marketing tools and platforms, including social media management and analytics.
    • Strategic thinker with a creative mindset and the ability to translate business goals into effective marketing campaigns.
    • Detail-oriented with strong analytical skills to measure and report on campaign performance and ROI.

Personal Attributes:

    • Self-motivated, proactive, and adaptable to a fast-paced environment.
    • Demonstrated leadership abilities with a passion for driving brand growth and innovation.
    • Commitment to maintaining high standards of quality and integrity in all marketing efforts.