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Manager, Marketing Analytics

2 months ago

Minneapolis, United States Ovativegroup Full time

About Ovative Group: Ovative Group is the premier independent media and measurement firm in the United States. We help change-makers, in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Coach, Kate Spade, Stuart Weitzman, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions,

Enterprise Marketing Return (EMR),

is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement. Recognized eight consecutive years on Star Tribune’s list of Top 150 Workplaces and five years on Inc. 5000’s list of the fastest-growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities. About the Measurement Solutions Team: Measurement Solutions leverages data & analytics to measure marketing performance and drive action to maximize the impact of marketing We unlock enterprise value for clients through the adoption & use of actionable and impactful data solutions and measures of marketing success We implement, drive client buy-in, and drive usage of Ovative Measurement products & approaches (eg: EMR), & future O/g measurement products to maximize media impact We validate and unlock additional opportunities through testing and advanced analytics We work side by side with client and media teams to maximize marketing performance About the Role: In this role you will serve as a leader on our Measurement Solutions team to help clients get the most value from marketing measurement. You will be accountable for client engagement on marketing measurement for 2-3 clients. You will be responsible for the development, direction, strategy, profitability, and success of your client engagements. You will also have up to two direct reports, for which you will lead & partner with them on their development & project work. The overall measurement work you are responsible for is focused on connecting the dots between data, analytics, & business realities to drive forward marketing activation value for large-scale marketing clients. This role will be the main point of contact for the client and have a significant client engagement need (including creating & presenting deliverables to client leadership, up to the C-level). The client relationship management will require strong communication and partnership skills (as well as Measurement & Marketing expertise). Our approach to marketing measurement is a key differentiator of Ovative group. You will need to be an expert (at the high level sense) at how marketing measurement technology works and the strategy for how to leverage it to move forward marketing activation (testing, analysis, etc) to unlock tangible business value for clients. Note, you will be supported by other experts at Ovative (Paid Media, Data Science, etc). You will also help evolve proprietary marketing technology products created by Ovative by providing direction & input on how to best improve our capabilities. Responsibilities of a Manager, Marketing Analytics & Measurement: Client Engagement:

Manage client engagements by identifying workplans, workstreams, and deliverables; Deliver on project plans in-partnership with clients / leadership Work with Ovative client leaders to review services, identifying areas for improvement and altering strategies and scope Provide business development support, assisting with strategy/messaging and liaising with prospective clients to refine scopes of work Lead strategy of client digital marketing activation roadmap & vision

Team Leadership & Empowering Others:

Define and drive strategy across team structure, roles, development, and clients Play a leadership role on Measurement Solutions Work with internal Ovative teams to come up with marketing solutions/value-add plays Lead development for up to 2 direct reports

Structured thinking:

Address complex, open-ended analytics requests in a structured manner Identify & focus on what matters most to move the client's business forward Structure activation work and communication to drive most critical/fundamental business goals

Subject matter expertise:

Apply best practices to analyze client media performance data to identify trends and opportunities for improvement Lead client work that translates into business insights and actionable recommendations Develop deep understanding of marketing measurement technology and how it impacts data/analytics/clients-business

Requirements: 4+ years (or 3+ years + MBA) of experience working with clients (internal or external) At least 1+ years of experience managing direct reports Excellent communicator & collaborator between multiple client & internal teams (Structured thinking extra helpful) Able to connect complex marketing data & situations into tangible business path forward for clients Experience within marketing industry (digital marketing preferred) Must be able to thrive working in ambiguous situations Preferred: Experience related to in-marketing testing for marketing investments (Ex: Incrementality test using a holdout of a geographical area or customer holdout) Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc) Experience using Sequel to gather data or run analytics on datasets Experience working with MMM/MTA marketing models Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc). Pay Transparency At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. For our Manager positions, our compensation ranges from $79,000 to $132,000, which is inclusive of a 20% bonus. Benefits of Working at Ovative Group We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. Culture: Culture matters and we’ve been recognized as a Top Workplace for eight years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit. Tangible amenities we enjoy: Access to all office spaces in MSP, NYC, and CHI Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams Flexible paid vacation policy 401k match program Top-notch health insurance options Monthly stipend for your mobile phone and data plan Sabbatical program Charitable giving via our time and a financial match program Shenanigan’s Day Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you

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