Marketing Manager

Company: The Marine Retailers Association of the Americas, a nonprofit trade association representing boat dealers and the boating industry across North America, is on a significant growth trajectory, and we need your help. With growing opportunities to fulfill our mission and help our industry grow and improve, we are seeking a proven Marketing Manager to become a catalyst for our future growth.

With several business units that are growing and poised for more growth, we need a Marketing Manager to join the team and help us strengthen our strategic marketing, our lead generation, our use of data and analytics for guiding our decision making, and our overall marketing effectiveness. We need someone with a proven background in marketing leadership and someone who can guide and manage a small marketing team.

At the MRAA, we enjoy a fun, relaxed, creative culture that prioritizes the contributions of all team members ahead of the importance of any of our formally defined roles or responsibilities. We partake in regular staff collaborative events and enjoy Friday afternoons off throughout the summer. We work hard, take great pride in our work and ownership in all outcomes, yet we don’t take ourselves too seriously. We give each other the freedom to use our individual strengths to execute our job descriptions, and we seek to provide growth-focused career development.

Role Overview: The Marketing Manager at MRAA plays a pivotal leadership role, critical to shaping and executing the marketing strategy for MRAA. This individual will drive the marketing for our products, services, and educational programs, focusing on campaign management, member engagement, lead generation, brand management, and marketing process excellence. The role requires a strategic mindset, with an emphasis on knowing MRAA’s target market, documenting processes, improving methods, clarifying and owning target personas, managing the MRAA brand and a small team of marketing staff to meet MRAA’s goals.

Key Responsibility: Strategic Marketing Leadership

• Develop, document, and execute comprehensive marketing plans that align with MRAA’s vision and objectives, using continuous improvement practices to enhance marketing processes and efficiency.
• Stay abreast of evolving trends in the marine industry and marketing best practices, ensuring MRAA’s marketing strategies are contemporary and relevant.
• Conduct and integrate customer feedback and market research into marketing plans, ensuring strategies are finely tuned to member needs and industry dynamics.
• Foster strong, collaborative relationships with MRAA Business Units and other stakeholders to ensure marketing strategies are integrated and aligned with overall business goals and to ensure cohesive execution of marketing initiatives and achievement of collective objectives.

Key Responsibility: Brand Management

• Lead and maintain the MRAA brand across all channels, ensuring consistent representation of brand values and visual identity. Conduct regular audits and updates of brand guidelines and oversee the creation and dissemination of all marketing materials to reinforce the brand's narrative and strategic objectives.
• Direct the strategic development and optimization of MRAA websites, focusing on user experience, content relevance, and functionality. Regularly monitor key website performance metrics and implement data-driven enhancements to increase traffic, improve user engagement, and ensure alignment with marketing goals.
• Ensure cohesive brand representation across digital platforms, aligning website content with social media, email campaigns, and other digital marketing efforts. Actively engage with stakeholders for feedback and implement innovative digital strategies to enhance brand visibility and resonance with the target audience.

Key Responsibility: Lead Generation and Persona Management

• Identify, document, and regularly refine target market personas for MRAA, aligning lead gen marketing initiatives with these key stakeholders and implementing persona-specific strategies to boost engagement and lead conversion.
• Implement lead nurturing programs to generate and move Sales Leads through the sales funnel, from initial contact to conversion. This involves regular communication, offering value at each stage of the customer journey, and addressing specific needs and interests of the Sales Leads.
• Collaborate with Business Units and the Business Development team to ensure a smooth transition of qualified leads, providing them with the necessary information and support to convert leads into members.

Key Responsibility: Data Analytics

• Monitor the overall effectiveness of the marketing department using analytics, including tracking key performance indicators like website traffic, lead generation metrics, member engagement levels, campaign performance, and return on investment.
• Foster a culture within the marketing team that values data-driven decision-making, encouraging continuous learning and adaptation based on analytical findings.
• Use A/B testing and other marketing initiatives to gather data and insights and then analyze the results of those tests and other marketing data to understand user behavior, preferences, and trends. This involves not only looking at quantitative data but also considering qualitative feedback to gain a comprehensive view of the audience’s response.
• Translate these analytics into actionable insights. For instance, if a certain type of content is found to be more engaging on social media, the Marketing Manager would plan to produce more of this content type in the future.
• Regularly report these findings to the marketing team and other stakeholders, using the data to inform and adjust marketing strategies. This might involve presenting trends, successes, and areas for improvement in marketing campaigns and suggesting data-driven recommendations for future strategies.

Qualifications:

• 3+ years’ experience in strategic marketing management and managing a marketing team.
• Strong project management skills.
• In-depth knowledge of target persona development and management.
• Strong skills in marketing process documentation and continuous improvement.
• Expertise in digital marketing, including SEO/SEM, email marketing, social media, and content marketing.
• Strong analytical skills to interpret market data and A/B testing results to inform marketing strategies.
• Experience in brand management, with specific expertise in website management and oversight.
• Demonstrated ability in designing and implementing successful lead generation and member engagement campaigns, with a knack for crafting content that resonates with diverse audiences.
• Exceptional leadership, analytical, and communication abilities.
• Proficiency in developing and managing marketing budgets, ensuring resources are allocated efficiently for maximum impact.
• Experience working for a company that runs on EOS (the Entrepreneurial Operating System) would be nice to have.

How To Apply:

• If you think you are a strategic marketer, skilled manager and possess a strong aptitude for delivering effective marketing tactics, send us: 1. A cover letter explaining why you would be a good fit and how you would contribute to our success; 2. A resume outlining your work history and qualifications along with salary requirements to JoinTheTeam@MRAA.com and 3., if you’re so inclined, send us an optional 30-second video that explains why you’re the best candidate.