Digital Marketing Analytics Manager
3 weeks ago
Second Harvest Heartland Jobs
Digital Marketing Analytics Manager
At Second Harvest Heartland, we believe our differences make us stronger. We draw strength from the unique experiences of each and every employee and our community. We aspire to foster an inclusive culture – in the way we interact with each other and in every area of our work. We commit to advancing equity to make Second Harvest Heartland a better place to work, to be a better partner and to inspire a community where equity is a driver to ultimately end hunger.
HOURS: Full-Time; 40 hours/week
WORK LOCATION: Hybrid, 2 days per week working from Brooklyn Park SHH Office
POSITION SUMMARY
Second Harvest Heartland is seeking a passionate and driven Digital Marketing Analytics Manager to lead our digital and development analytics efforts. In this newly created role, you’ll focus on translating digital and fundraising data into actionable recommendations to engage audiences and fight hunger across Minnesota. The ideal candidate for this role possesses a deep understanding of data analytics and digital marketing technologies. If you’re a creative problem-solver who thrives at the intersection of data and social impact, this is your chance to make a real difference.
DUTIES AND RESPONSIBILITIES
Digital Analytics:
- Partner with External Relations and Development leadership to inform and support digital strategy aligned with our mission and goals.
- Lead the advancement of digital analytics capabilities – develop roadmap.
- Develop and maintain dashboards and reporting to monitor digital engagement and inform business team decisions.
- Measure and track success of digital marketing campaigns and determine ROI.
- Analyze website traffic, user behavior, and campaign performance with appropriate tools (e.g. GA4, BigQuery, PowerBI, etc.) to identify opportunities for improved audience engagement and neighbor support across digital touchpoints.
- Analyze data and partner with Public Insights Program Manager to derive intelligence around audience pathways from hunger awareness to engaged advocate.
- Create and manage digital analytics tagging standards to ensure consistent and complete data capture for downstream use.
- Manage Google Analytics (GA4) and BigQuery configurations including data streams, enhanced measurements, and data sources.
Development Analytics:
- Collaborate with and support business analyst to advance capabilities, interpret findings, and develop actionable recommendations for fundraising teams.
- Connect the dots between digital audience engagement and donor activation to understand and accelerate the journey to revenue growth (conversion).
- Partner to build solutions for development leaders enabling quick insight into program strengths and opportunities for donor acquisition, retention, and lifetime value.
Overall Analytics Management:
- Recommend and implement new analytics tools and processes to enhance data collection and analysis capabilities.
- Partner with core business teams and IT to manage necessary data pipelines. QA digital data sets to ensure accuracy for analysis and reporting/dashboards.
- Foster growth and expertise within the Data and Analytics team through open collaboration, cross-training initiatives, knowledge sharing of best practices, and support for cross-departmental data requests.
- Manage direct report through coaching, performance cycle, and on-going feedback.
- Advance data culture and literacy. Collaborate, mentor, and support others in applying data for decision-making.
- Develop data dictionaries and documentation for critical reporting and processes.
- Deliver appropriate insight driven dashboards, reports, tracking, presentations and working sessions in support of business team priorities.
- Support org-wide data modernization and centralization efforts.
ESSENTIAL QUALIFICATIONS
- A combination of education and experience generally attained through a bachelor’s degree in an analytical field (mathematics, statistics, business, economics, marketing, etc.) and 5 or more years' experience in a related field.
- Experience coaching and leading others.
- Demonstrated experience in digital marketing and fundraising analytics, including multichannel attribution.
- Advanced experience with Google Analytics (including GA4) and Google Tag Manager.
- Experience with data visualization tools (e.g., Power BI, Looker Studio, or Tableau).
- Excellent communication and presentation skills, with the ability to translate complex data into clear, concise insights for a non-technical audience.
- Strong business acumen and an understanding of how digital audience data can be applied to guide business decisions.
- Demonstrated ability to decipher business needs and develop solutions.
- Ability to prioritize projects based on experience and organizational needs; demonstrated time-management skills with proven ability to meet deadlines and quick turnarounds.
- Self-directed interest in seeking resources and opportunities for improving capabilities, methods and progressing analytics application.
- Ability and desire to work collaboratively with colleagues across multiple departments/divisions and with top management.
DESIRED QUALIFICATIONS/NICE TO HAVE
- Strong data skillset with proficiency in data query and analysis tools (e.g., Google Analytics, BigQuery, PowerQuery, SQL, Excel), or the ability and willingness to learn quickly.
- Non-profit and/or fundraising experience
- Omnichannel attribution knowledge
- Database management/data hygiene
- Experience with complex data infrastructures, cloud warehouse, APIs, digital connection tools.
- Experience with Raiser’s Edge NXT, Luminate Online, Galaxy Digital, or Bonterra
- Familiarity with statistics and predictive modeling concepts
REPORTING TO THIS POSITION
- Business Analyst
Second Harvest Heartland is an EEO/AA Employer.
Benefits include: 9 paid holidays each calendar year, plus 4 extra well-being days, up to 160 hours of paid time off per calendar year, with the option to carry over up to 20 hours to the following calendar year, 16 hours of volunteer time off to serve community each calendar year, up to 12 weeks paid parental leave for birth and non-birth parents, and more
Second Harvest Heartland believes no one should ever go hungry, as our region produces more than enough food for everyone. Helping hungry neighbors find their next meal—so they can thrive at work, in the classroom and in their communities—is what drives Second Harvest Heartland, its partners and supporters. Beyond feeding hungry neighbors, Second Harvest Heartland believes in the importance of our work to help sustain our environment.
-
Digital Marketing Analytics Manager
4 weeks ago
Minneapolis, United States Second Harvest Heartland Full timeJob DescriptionJob DescriptionSecond Harvest Heartland JobsDigital Marketing Analytics ManagerAt Second Harvest Heartland, we believe our differences make us stronger. We draw strength from the unique experiences of each and every employee and our community. We aspire to foster an inclusive culture – in the way we interact with each other and in every area...
-
Digital Marketing Manager
3 weeks ago
Minneapolis, United States August Ash Inc Full time $85,000 - $100,000Job DescriptionJob DescriptionCompany OverviewAugust Ash is dedicated to fostering business growth by providing innovative solutions through digital marketing strategies and web development. Our unwavering commitment to core values - Care, Clarity, Grow, Grit, and Good-Natured - drives our success. At August Ash, you can expect candid responses to...
-
Digital Marketing Manager
2 weeks ago
Minneapolis, United States August Ash Full timeCompany Overview August Ash is dedicated to fostering business growth by providing innovative solutions through digital marketing strategies and web development. Our unwavering commitment to core values - Care, Clarity, Grow, Grit, and Good-Natured - drives our success. At August Ash, you can expect candid responses to challenging questions. Position...
-
Digital Marketing Manager
3 months ago
Minneapolis, United States August Ash Inc Full timeJob DescriptionJob DescriptionCompany OverviewAugust Ash is dedicated to fostering business growth by providing innovative solutions through digital marketing strategies and web development. Our unwavering commitment to core values - Care, Clarity, Grow, Grit, and Good-Natured - drives our success. At August Ash, you can expect candid responses to...
-
Digital Marketing Automation Manager
3 weeks ago
Minneapolis, United States Crew Carwash Full timeDigital Marketing Automation Manager Minneapolis, MN, USA Req #112 Monday, June 17, 2024 We are...
-
Digital Marketing Account Manager
2 weeks ago
Minneapolis, United States Xometry Full timeJob DescriptionJob DescriptionXometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies...
-
Senior Analytics Manager
2 months ago
Minneapolis, Minnesota, United States Marketing Architects Full timeSENIOR ANALYTICS MANAGER Location: Remote/Telecommute Hey statistics savants and math experts − analyze this: can you look at a haystack of data and tease out the needles of insight?Do you relish a future brimming with big data, AI and machine learning?If you're ready for an opportunity to tell stories with data that inform multimillion-dollar advertising...
-
Senior Analytics Manager
4 weeks ago
Minneapolis, United States Marketing Architects Full timeJob DescriptionJob DescriptionSENIOR ANALYTICS MANAGER Location: Remote/Telecommute Hey statistics savants and math experts − analyze this: can you look at a haystack of data and tease out the needles of insight?Do you relish a future brimming with big data, AI and machine learning?If you’re ready for an opportunity to tell stories with data that...
-
Senior Analytics Manager
2 months ago
Minneapolis, United States Marketing Architects Full timeSENIOR ANALYTICS MANAGER Location: Remote/Telecommute Hey statistics savants and math experts- analyze this: can you look at a haystack of data and tease out the needles of insight? Do you relish a future brimming with big data, AI and machine learning? If you're ready for an opportunity to tell stories with data that inform multimillion-dollar...
-
Digital Marketing Account Manager
5 days ago
Minneapolis, Minnesota, United States Xometry Full timeJob DescriptionXometry, a leading digital marketplace, is seeking a skilled Digital Marketing Account Manager to join our team. As a key member of our growth marketing team, you will collaborate with clients to understand their unique business objectives and design multi-channel marketing strategies to drive tangible outcomes.Key Responsibilities:Client...
-
Digital Analytics Tagging Specialist
1 month ago
Minneapolis, United States Pyramid Consulting, Inc Full timeImmediate need for a talented Digital Analytics Tagging Specialist. This is a 06+ Months Contract opportunity with long-term potential and is located in Minneapolis, MN (Hybrid). Please review the job description below and contact me ASAP if you are interested.Job ID:24-35196Pay Range: $60 - $65/hour. Employee benefits include, but are not limited to, health...
-
Digital Marketing Specialist
1 week ago
Minneapolis, Minnesota, United States Living WordMaranatha Christian Academy Full timeJob SummaryWe are seeking a highly skilled Digital Marketing Specialist to join our team at Living Word/Maranatha Christian Academy. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance our brand presence and engagement across various platforms.Key...
-
Digital Marketing Analyst
5 days ago
Minneapolis, Minnesota, United States Augurian Full timeAbout the RoleWe are seeking a highly skilled and experienced Senior Analyst, Paid Media to join our team at Augurian. As a key member of our paid media function, you will play a critical role in shaping data-driven strategies, deriving insights, and providing valuable recommendations to optimize client performance.Key ResponsibilitiesAccount Strategy:...
-
Data & Analytics Manager
1 month ago
Minneapolis, United States Second Harvest Heartland Full timeJob DescriptionJob DescriptionSecond Harvest Heartland JobsData & Analytics ManagerAt Second Harvest Heartland, we believe our differences make us stronger. We draw strength from the unique experiences of each and every employee and our community. We aspire to foster an inclusive culture – in the way we interact with each other and in every area of our...
-
Sr Digital Marketing Specialist
3 months ago
Minneapolis, United States Bio-Techne Full time**_Bio-Techne is a_** **_Global Developer, Manufacturer, and Supplier of High-Quality Reagents, Analytical Instruments, and Precision Diagnostics._** **_At Bio-Techne, we are laser focused on purposeful innovation that leads to better answers. We empower scientists and clinicians in Life Sciences and Clinical Diagnostics by providing high quality reagents,...
-
Digital Marketing Director
5 days ago
Minneapolis, MN, United States Adams Publishing Group LLC Full timeDigital Marketing DirectorThis position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the local advertising sales team, for APG-Central- Minnesota. This key leadership position serves on the Central MN Executive Committee and is highly collaborative with lateral department heads. This position will...
-
Manager, Digital Marketing
2 weeks ago
Minneapolis, United States Ovativegroup Full timeAbout Ovative Group: Ovative Group is the premier independent media and measurement firm in the United States. We help trailblazers in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Domino's, Facebook, The...
-
Minneapolis, United States Mediabistro Full timeThis role is with RippleMatch's partner companies. RippleMatch partners with hundreds of companies looking to hire top talent.About RippleMatch RippleMatch is your AI-powered job matchmaker. Our platform brings opportunities directly to you by matching you with top employers and jobs you are qualified for. Tell us about your strengths and goals - we'll get...
-
Associate Digital Marketing Analyst
3 months ago
Minneapolis, United States August Ash Inc Full timeJob DescriptionJob DescriptionCompany DescriptionWe exist to help companies grow, through building and supporting complex websites, and using strategies such as Search Engine Optimization (SEO) and Pay Per Click to increase internet traffic and create leads. Our ability to drive digital transformation would not be possible without our guiding principles:...
-
Digital Marketing
1 week ago
Minneapolis, United States Living WordMaranatha Christian Academy Full timeJob DescriptionJob DescriptionSalary: $50,000+SummaryMaranatha Christian Academy (MCA) is a private school serving Grades Pre-kindergarten through 12 in Brooklyn Park, MN. We are an influential school of collaborators, innovators, and explorers grounded in Christian faith empowering co-creators of tomorrow. MCA has an opening for a dynamic and versatile...